Dan B. Email & Phone Number

New York, New York, US

København Ø, Capital Region, DK

• Within this job role, I formulated/executed marketing strategies that maximized user retention, LTV/CAC, and marketplace balance for the world's #1 mobile app and largest marketplace of surplus food. My duties focused.
• Expanded app users from 1.3MM to 3.2MM (139% increase annually) and elevated all-time paying user base from 160k to 522k (226% increase annually) by spearheading demand initiatives and overhauling the US marketing.
• Improved user acquisition and purchase metrics despite a ~50% reduction in paid media budgets.✔ Achieved 86%+ increase in new registered app users per day while driving a 2x increase in monthly paying users in a.
• Reduced CPI by 51% in 12 months while revamping/overhauling paid media and creative strategies, divesting from inefficient channels, and enhancing targeting tactics to better reflect partner footprint and marketplace.
• Achieved 55% reduction in B2B CPA and 25% increase in inbound leads by orchestrating a strategic B2B marketing shift in a resource-constrained environment.✔ Optimized legacy paid media tactics and expanded into new.
• Determined marketing effectiveness of brand and upper-funnel campaigns by establishing/building a measurement framework; delivered incremental PR exposure and enhanced footprint across social media platforms.

Jersey City, New Jersey, US

• As a Director of Strategic Accounts, I spearheaded marketing initiatives and devised user acquisition and cross-channel digital strategies, encompassing paid search, paid social, programmatic/display, SEO, ASO and.
• Directed a team to expand iQuanti's enterprise account portfolio while yielding over $2MM in revenue.
• Recognized by senior management for driving bottom-line impact for the organization:✔ Achieved 5X decrease in paid social CPA for a leading news publisher while maximizing scale and increasing conversion volume by 2x.
• Provided strategic direction to grow an emerging, social-first content producer; garnered over 1M followers on Instagram and Twitter by developing and executing the growth marketing & acquisition strategy.
• Acquired a new client and grew revenue to $240K+ by scaling a nascent mobile app to over 300K downloads.
• Earned the "Biggest Save Award" (2018) for transforming performance on a major account and securing a $750K renewal revenue in 2019.

New York, NY, US

• For SocialCode, I delivered leadership to set account management strategies, drove media planning/buying, and executed full-funnel campaigns. I was tasked with deploying direct response strategies across retail clients.
• Directed an 8-member team that managed 5 clients across the retail and luxury verticals with media budgets in excess of $30MM and combined annual net revenue of over $3MM.
• Drove professional growth of direct reports by providing mentorship, feedback, and guidance.

New York, NY, US

• In this capacity, I served as Lead Account Manager and oversaw strategic planning and paid media execution. I was responsible for improving accounts' health and drove tech adoption while serving as a Customer Success.
• Surpassed KPI benchmarks and reduced cost per conversion metrics by 70% (YoY) while leveraging data-driven insights for future activations.✔ Boosted revenue growth for clients by leading performance and direct response.
• Eliminated AOR as an intermediary and drove 150% revenue growth (YoY) by securing a direct contract renewal with primary client.

New York, NY, US

Directed cross functional teams and an assistant manager for all international marketing and branding campaigns, accounting for $250M+ in annual revenue against a $4M expense budget.Developed and executed unique partnerships and incentive programs with tourism vendors, both domestic and abroad, to elevate Bloomingdale's brand awareness in the international.

New York, NY, US

Supported central executive teams through financial and forecasting analysis on T&E and capital expenditures.In collaboration with Oracle project and implementation leads, assessed product needs and spearheaded rollout and training of a new financial control system to over 3,000 executives.Managed year-end and month-end closing activities related to.

Beaumont, TX, US

Managed a high-volume QSR unit, generating $300k+ in monthly revenue with accountability for 50 hourly employees and 3 junior managers. Store also operated as a training store for all new managers in the region.Accountable for food safety, facilities, hiring, payroll, purchasing and manager development.Trained, supervised. and managed onboarding for all.

Agoura Hills, CA, US

San Francisco, CA, US

Bethesda, MD, US