Dan Brandao Email & Phone Number

Richmond, VA, US

Richmond, Virginia, United States

Berlin, Germany

- Assessing initial product offering and evaluating product-market fit- Supervising creative output including social media channels, blog, and newsletter- Crafting general marketing, product, and product marketing language across website, social media, and email- Creating segmented user personas with individualized marketing strategies and messaging.

• Leads B2B, B2C and B2G consulting efforts to create end-to-end brand, marketing, and media campaigns
• Drives multi-platform campaigns including print, digital, video, and social, targeted to specific markets and audiences
• Builds segmented communications for internal and external audiences including employees and executives
• Oversees analytic efforts using data-driven and user-centered design insights to guide strategic decisions that help clients and their enterprises stand out through bolstered brand awareness and increased employee.

Baltimore, MD

• Led widescale messaging and marketing efforts targeted to enterprise customers (loan officers, real estate agents) and consumer markets (borrowers)
• Directed marketing campaigns and internal comprehensive communications strategies to position value propositions to stand out and address specific customer pain points
• Served as Creative Director for multimillion-dollar creative efforts, including the development of video productions, curated photoshoots, promotional materials, social media campaigns, logos, and event marketing..
• Managed a creative team of content creators, copy editors, and videographers, including a dozen creative freelancers engaged for both short- and long-term efforts depending on contractual requirement

• Launched and completed the first-ever brand audit, examining how marks and logos are used both internally and externally. Created the first branding guideline blueprint in the organization’s 50-year history for.
• Conducted sales reconciliation examining marketing spend and return on investment (ROI) across multiple channels; This resulted in increased marketing ROI 400% and redistribution for proper budget allocation
• Led expansive European market analysis to make the case for pursuing international expansion which led to the establishment of the organization’s new Amsterdam office and the subsequent launch of its European sales team

• Formulated financial projections to guide investment optionality for a new product line. Created go-to-market strategy and full-funnel launch plan, including facilitating customer focus groups and synthesizing.
• Proposed and implemented an e-commerce strategy, design, and user interface (UI) for expanding into new ecommerce channel, leading to better retention in an underserved customer base

• Led the development of a marketing strategy and launch plans for new products and product enhancements, including press releases and all graphic components (display and print ads, podcast live reads, email banners.
• Pioneered a series of market-specific sales pitch presentations with targeted value propositions. Designed sales collateral for product portfolios, new products, and conferences. Developed commission model for sales.

Washington D.C. Metro Area

• Initiated the first-ever comprehensive customer landscape analysis; segmented customer base into verticals to better understand needs and product preferences; increased sales efficiency and specialization

Washington D.C. Metro Area

• Created, maintained, and updated contract processes for customers of NPR’s Distribution department, including Public Radio, Commercial, and In-Kind customers
• Streamlined and improved the Distribution department’s reporting templates and processes, including revenue projections streams, equipment proposals, and price databases
• Tracked and monitored delinquency to expedite payment process and/or write off as bad debt for end-of-fiscal-year accounting

• Launched and led strategy for RKG's forays into Facebook and Display advertising
• Pitched and sold clients for Facebook advertising, bringing in over $100K in annual revenue
• Created, managed, tracked, and optimized all campaigns for Facebook and Display advertising accounts in order to meet client-specific efficiency goals
• Performed routine demographic, geographic, and interest targeting tests and analyses for Facebook advertising to determine the appropriate marketing mix for each client

• Created, managed, and optimized paid search (SEM) programs for six different multichannel retailers, managing campaigns with over $5 million in annual marketing spend
• Honed communication and presentation skills through regular interaction and reports with client contacts including Directors of Marketing and E-Commerce
• Conducted deep data dives through SQLyog database querying; performed daily analysis of client-specific target metrics; created ad-hoc reports catered to clients’ needs

Mba, Marketing

Ba, English, Anthropology, Film

Activities and Societies: UPC Comedy & Variety, UPC Cinematheque, The Declaration magazine Echols Scholar, Dean's list