Building a robust performance marketing channel with a focus on lead quality and CPL. While setting up Mobilo Finance to be a top player in the Romanian Credit Finance vertical.

Scaling Otter Group Performance Marketing Channel with a focus on margin and ROAS

Managing and Planning for Performance media channels for Opera GX - The only Browser for gamers and for all the Opera Gaming UnitRecruiting, Managing & Integrating New CPA/Affiliate Gaming Partners with ROI-positive results

• Revamp and restructure the paid channel to decrease CAC while boosting the daily lead inflow• Manage a team of 2 in implementing profitable new acquisition strategies & channels• Responsible for the planning, execution, testing, budget, growth andanalysis of all paid marketing campaigns, of more than 300 localized campaigns running simultaneously• Work cross-functionally on all creative elements from concept to creation• Conduct multiple A/B tests, maintaining above-average CRs onads and landing pages (>20% CR onlead generations pages)• Conduct and analyze online user testsCurrent Results: CPL decreased by 50%, Daily Lead Inflow Increased by 100%

Jungle Scout is the leading Amazon product research tool, which helps more than 200k sellers to sell on Amazon, to optimize and monitor their Amazon business. Jungle Scout has ownership over 5 more web-based apps: Jump Send(Review Management), Fetcher (Profit Analytics), Splitly( Amazon A/B testing), Forecastly (Inventory Management) and Jungle Market( Amazon Services Marketplace). • Led paid and organic customer acquisition strategies to efficiently attract new paying users and qualified leads for all the 6 apps• Built from the ground-up Direct global, multimillion-dollar paid program( current results: ROAS 100%, 6 figures Monthly Revenue) • Built from the ground-up the whole tracking and tag management infrastructure for all 6 apps• Responsible for the planning, execution, testing, budget, growth and analysis of all paid marketing campaigns (including but not limited to: search, social, display, mobile, video, remarketing) for 6 distinct apps• Work cross-functionally on all creative elements from concept to creation• Conduct multiple A/B tests, maintaining above-average CRs on ads and landing pages (including but not limited to: >50% CR on lead generations pages and >5% for sales focused pages)• Conduct and analyze online user tests• Work cross-functionally on data-centric focus to improve ROAS (including but not limited to: multi-channel funnel (MCF), cohort analysis, customer lifetime value (CLTV), position based attribution modeling)

QS is the leading provider of University & MBA rankings, offering student recruitment services to hundreds of MBA Schools and Universities Worldwide, organizing more than 500 MBA/Master and University fairs per year. • Managing the QS Paid Advertising Team (4 Members) in order to achieve Monthly/Quarterly/Yearly Targets • Yearly Planning and Budgeting for the Paid Advertising Program• Devising Strategy and Milestones for the Paid Advertising Program• Coordinating several Projects between the BI, Dev and Paid Advertising Teams in order to improve tracking and overall program Performance• Managing the SEO Team in order to grow the companies search engine visibility and to drive more organic traffic to the companies web properties

Manager of www.zang.ro,social network platform developed by Rate Solutions for the Romanian online market •Administration of the promotion budget•Strategic planning for active growth•Setting up partnerships and cooperation deals•Designing promotion materials•Programming for the project•Taking care of the accounting•User support

BEST Brand Implementation and Management:•Final responsible for the Local Materials’ alignment to the brand•Brand impact evaluation among the stakeholders PR and Media:•Develop and implement Local Communication Plan with constant reach on all stakeholders•Create materials and content about BEST Bucharest•Account manager for all local media accountsWeb presence:•Manage http://www.bestbucuresti.ro and subdomains•Coordinate BEST Bucharest online presenceInternal Communication:•Coordinate the BEST Bucharest Newsletters•Continue implementation of the Knowledge Transfer systemLocal Partnerships:•Develop Media Partnerships at local level •In charge of the account management of the Media Partners•Attract new local media partnershipsSales:•Ensure proper customer care•Attracting corporate partners and sponsorsProduct development:•Design new products, according to organizational and market opportunities•Audit current products and activities, and ensure their alignment with the brand

Manager of www.zang.ro,social network platform developed by Rate Solutions for the Romanian online market •Administration of the promotion budget•Strategic planning for active growth•Setting up partnerships and cooperation deals•Designing promotion materials•Programming for the project•Taking care of the accounting•User support