Responsible for the strategic planning and implementation of full-funnel digital marketing plans for Allergan’s aesthetic brands: Botox®, Juvederm®, Coolsculpting®, Skinmedica® and Diamondglow®. Head of Paid Social and digital leader working closely with other channel leads to produce multi-channel campaigns that reach revenue targets.Accomplishments:• Drove 40% lower paid social CPAs YOY by restructuring bidding, audience, retargeting, and asset strategy for better control and performance (saving $2.8M per year in ad cost)• Accomplished 538% ROI, $10.6M profit driven from a $2.3M spend on campaign• Increased conversion rate from 20 to 28% with a focus on A/B testing and core audiences focused on 1st party • Increased DiamondGlow market share from 7 to 12% in just 6 months• Trained 5 junior members, managed relationships with multiple vendorsResponsibilities:• Director of $20M/year Paid Social program; leading 4 campaign managers to optimize and drive revenue growth• Head of digital strategy, media planning and advertising budgeting for Skinmedica® and Diamondglow®• Manage relationships with multiple external agencies and media partners• Develop strategic digital marketing plans to meet annual targets• Maintain a record of media budgets and spend to accurately conduct billing reconciliation• Conduct campaign analysis and present findings and recommendations to Executives• Train and mentor junior team members to develop their digital marketing skill sets

An entrepreneurial pursuit. Successfully launched and sold a niche Ecommerce shop specializing in the wall hangings industry. Ambitiously accomplished $1million in revenue in 12 months before selling. • Created the brand on Shopify, sourcing rights to art from online artists and secured a partnership with a manufacturer.• Launched with Paid social ads and proved product market fit in 3 days with 4x roas.• Developed and implemented a multichannel marketing strategy that leveraged Facebook ads, Google ads, remarketing, Pinterest ads, email marketing, and text marketing. • Translated the website into 3 other major languages and expanded nationally.• Built a team of 3 that included customer service, design, and fulfillment reps. • 12 month results include: $1million in revenue, $350k FB ad spend, $50k Google ad spend, 2.5x ROAS, 50million ad impressions, 1million visitors, 70k emails, 3% conversion rate, AOV $38, and 30k orders.

One of the largest home services lead generation companies in the US connecting homeowners with construction professionals. • Designed an innovative marketing strategy that leveraged landing pages, classified ads, Google ads, Facebook ads, remarketing, and email marketing to generate phone calls.• Built a remote team of 5 to execute the strategy.• Daily results based on KPIs: $15,000 revenue, 300 conversions, 1200 leads, 600 email optins, Cost per lead $1, Cost per conversion $4, ROAS 12.5x, Customer LTV $70

A digital marketing agency with clients in a diverse number of industries including consumer electronics, legal services, medical, and construction. • Took ownership of over 40 key client accounts. Provided consultative support working closely with the client’s staff to design marketing strategies tailored to their position, budgets, and needs. • Supported SEM, SEO, Social media, Remarketing, Email Marketing, Content marketing, and Website management.• Developed and updated the official company SEM & SEO training course. • Trained over 20 marketing coordinators and interns.• Key clients include: • King Lasik ($10m regional lasik company).• CPR Cell Phone Repair ($100m nationwide phone repair franchise).• American Truckers Legal Assoc. ($10m legal service).

A national specialty chemical distributor with over 300 employees serving a broad range of industries including agriculture, energy, transportation, ect. • Joined marketing team to help plan & execute Chempoint’s marketing strategy. • Identified insights into customer's needs and shopping behaviors to optimize marketing campaigns and share data with sales department. • Planned and launched a remarketing campaign on SEM, Linkedin, Facebook, and key industry websites. • Wrote content & executed email marketing to strengthen relationships with customers.

Worked with over 7 clients in the senior health, automotive, and ecommerce industries part-time while at University. - Managed company websites and online presences and increased online visibility and traffic. - Designed, built, and managed websites with WordPress, Drupal, and other CMS. - Used Google Analytics to monitor traffic and help implement Google AdWords. - Created weekly/monthly analytics reports for clients. - Planned content creation for digital channels. - Performed SEO campaigns that increased online reach and website visitors.