Heading up the Cello Health Insight digital research offer. Responsible for leading on the design and delivery of the most effective market research solutions using quantitative, qualitative and new digital methodologies to meet client's key business objectives such as:• eVillage®, digital community approach• Global Mobile App survey and diary capability• Mobile conference research• Social Media Monitoring • Web Usability• Digital Auto-Ethnography• DigitalConcept testing

Reporting into the UK Commercial Director with responsibility for managing the media team and delivery of multiple full service projects across the whole research portfolio of ad testing, brand tracking, social media campaign evaluation and content testing research.

Working for the TNS Digital team supporting all digital research capabilities throughout the group. Main responsibilities involved:• Product Development for all new digital methodologies. Developing sales strategies and implementation throughout the group.• Understanding digital technologies and adapting them for use within standard market research practicePitch & project support for all new digital methods including click stream data tracking, cookie tracking, online communities and social media monitoring• Designing, planning and running internal proof of concept projects • Designing and running the Global Digital Life study – the largest study on global digital media consumption ever conducted : http://2010.tnsdigitallife.com/

Responsibility for all client relations including proposal writing, costing strategies and development of all research programmes with major clients. Co-ordinating marketing and advertising strategies to attract new business as well as building work with existing clients. Included line management of panel team, overseeing all aspects of 50,000 strong UK consumer panel. Includes advice on marketing, sales and panel development as well as actively promoting and selling of panel services.

Questionnaire design, scripting, checking and launching of consumer online panel research projects. Data checking, cleaning and delivery. Liaising with client service & PM team on delivery schedules and quality of service.

Part of the 'Media Effectiveness' Centre of Excellence:Full service delivery of continuous syndicated TV advertising effectiveness online product. Questionnaire design, project management and results delivery.

Day to day project management of adhoc market research studies such as marketing, communications, advertising and brand name testing studies. Mainly quantitative methodology but some qualitative approaches including focus groups. Extensive client management skills, including proposal writing, regular costings and client presentation. Aspects of handling marketing initiatives for the organisation. Successful development of bespoke combined CATI/Web methodology for pharmaceutical branding client.

Progression from interviewer/supervisor/Research assistant to RE. Duties included project management of large international continuous Technology tracker. Managing and training junior staff (team of 3), field management, costings, data, tab & results checking and report writing. Also worked on many adhoc CATI/WEB integrated projects and B2B online panel research.