Dan Burak Email & Phone Number

Boulder, Co, Us

Responsible for full cycle of marketing, including brand strategy, product marketing, brand and corporate marketing, content development, communications, public relations, and demand generation for this software analytics company powering the clean energy transition.I just started, so will update more soon. So far, so good : )

Helping brands evolve and sharpen their brand voice and marketing effectiveness across their ever-expanding digital content demands:- Brand Voice Audit: Ensured that client's brand voice stays true, or evolves if market has passed them by.- Competitive Brand Assessment: Mapped competitive brands into a strategic framework to uncover messaging opportunities.- Communication Effectiveness: Assess and analyze marketing channel effectiveness, measuring against key marketing and business KPIs; recommendations for optimization.

Boulder, Co, Us

Lead brand strategy, messaging, content, and communications for this cleantech SaaS company working to accelerate the clean energy transformation. Established the company’s first quantitatively-measured market brand health assessment, leading to an evolved and aligned messaging strategy.Leading public relations and communications strategy along with agency partner. Increased share of voice from 4th to 2nd place among our competitive set, and to first place among our targeted media outlets.Launched new market-facing home page: Uplight.com. Honed messaging and company value proposition and led all-company training.Conducted thought leadership research resulting in being invited to speak at three top-tier industry conferences.Lead analyst relations, increasing our touch points by four-fold, as well as increasing company mentions and leaderboard rankings.Key member of Impact team, contributing to measurement and communications of our climate impact and decarbonization efforts, including B-Corporation recertification.

Boulder, Co, Us

Senior shareholder of this brand strategy, innovation, and advertising firm, leading efforts across brand positioning, new product innovation, performance marketing, campaign development, brand design, digital and social strategy and execution, content marketing, public relations, and business development.Highlights:- Brand Growth: Led consumer insights, master brand vision, identity & packaging, creative development, and launch of new-to-the-world brand, Truly Grass Fed dairy. Achieved strong consumer awareness and channel sell-through, resulting in significant distribution, including national presence at Whole Foods.- Company and Culture Builder: Led public relations and thought leadership efforts, including annual food trend predictions. Recognition included AdAge Small Agency of the Year and inclusion on Outside Magazine’s Best Places to Work list seven years running; Content marketing earned media coverage across the NY Times, WSJ, Forbes, USA Today, and food, retail, & advertising trade publications. - Business Growth: Led new business wins in excess of $23M for the firm. Established best practices for outreach and pitches and introduced Salesforce for pipeline management and CRM.Industry and brand experience include:Food and Beverage:- Bar S Foods- Bright Vines grapes- Cuties- Dawn Foods- Emmi Group- Flowers Foods- Glanbia Ireland/Truly Grass Fed- Justin's Nut Butter- Law Vineyards- McCormick- NatureSweet- Ocean Spray- Purina- San J- Signature Breads- Walmart private brands- Women's Bean ProjectRestaurant and Hospitality:- Checkers- Freddy's- IHG: EVEN Hotels and Crown Plaza- Punchbowl Social- Sunoco- Honey Baked HamPersonal Care and Household:- Johns Manville- Bayer- Bona USA- Clorox- Hamilton Beach- Kimberly Clark- P&G: Microban 24- PUR- Tervis tumblersTrade Associations:- American Wool Council- Bikes Belong- Brewers AssociationOther:- Regus- Intrawest- University of Denver Daniels College of Business

Boulder, Co, Us

A senior team member of this marketing and advertising firm focused on brand strategy and communications. Clients included Coca-Cola NA, Charter Communications, Winter Park Resort, and others.Multi-faceted role included analysis of a client’s brands across the marketplace, consumer, and internal culture to reveal market opportunities, as well as setting creative strategy for clients, driving and managing creative execution.Led business development efforts along with the CEO, contributing to the growth of the firm from 5 Associates to 45+, increasing revenues by 13x, revenue/client by 4.75x, and the addition of numerous marquee clients.

Managed all aspects of online branding and e-commerce for consumer segment of this market-leading technology and connectivity company. Areas of responsibility included website design, segment strategy, sales, marketing budget, content development, look and feel, and site tools.

Schaumburg, Il, Us

Aided in framing channel and marketing strategy for new consumer-targeted products; Developed and executed multi-million dollar marketing programs for the retail channel contributing to U.S. Robotics’ prolonged #1 market share; Authored Minimum Advertised Price (MAP) policy.

Several years in the corporate headquarters buying office as well as the product service marketing and training group. All while the company was doing well!