Daniel Castañeda Email & Phone Number

Bogotá, Bogota, CO

• Responsible for the operations in Colombia:
• Kicked off Colombia's Delivery Center and grew from 5 to 100 employees in less than 8 months
• Setup operational and administrative foundations for the country.
• After a year, Colombia grew to be the second biggest delivery center of the company after Mexico.
• More than 200 people hired after 18 months of local operation.

Bogotá D.C. Area, Colombia

• Head of Digital Product for Latam
• Define product strategy for Discovery Latam with a $30M USD:
• Lead team with +50 collaborators,
• Redesigns Dkids and gathered +1M leads; supported B2B2C deals with +50 cable operators.
• Grouped +50 landing pages in one strategic site (discovery.com).; Launched a site to consume content through trivias and quizzes.
• Defined foundations for D+ (Discovery's OTT)

Bogotá D.C. Area, Colombia

• As a product owner for the Sports Digital team, I am responsible for moderating and leading the conversation around the performance and development of the products in response to business and editorial goals, as well.
• Product definition, requirement definitions, and strategies, based on business, editorial and product goals.
• Coordination and follow-up of production teams to ensure deadlines and product performance.
• Efficient requirement and resource prioritisation
• Definition and monitoring KPIs achievement for an appropriate decision making and constant improvement.
• Exploration of new business opportunities and the strategy to potentialise the digital properties and brands. Skills and Background

Lead team of Product Owners across 5 e-commerce brandsManagement of the entire product strategy and cycle for cross-brand products of Media and E-CommerceBusiness-oriented development of plans and products.-----Responsable de coordinar equipos de ingeniería, diseño, mercadeo y comercial, entre otros, para la construcción y optimización de un producto.

Social Media Strategist and manager for the ministryDefine guidelines for all the military forcesPress & Media Communications

News & Entertainment Content management: Digital Content SpecialsMultimedia & Social Medial managemen