Dan Cato Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

Houston, Texas, United States

Houston, Texas Area

• Team Leadership – Served as lead for University Advancement development communications team from April 2020 to August 2021, managing four full-time employees, two contractors, and multiple print vendors; provide.
• Editorial Direction – Provided thought leadership and editorial planning to ensure philanthropic story of University is told through various channels including print, web, digital and visual media; lead the marketing.
• Writing and Editing – Writer for division-wide and executive leadership proposals (up to $50M) and reports; primary editor for all other written materials produced by team including gift impact stories, general.
• Creative Services – Oversaw the creative development of all materials (print and digital), providing creative briefs, outlines, feedback and strategic direction to ensure high quality, unified assets that are aligned.
• Web and Email Development – Responsible for 5 websites including the University’s primary giving site; oversee email communications (internal and external) for division’s executive leadership, donor and volunteer.
• Social Media – Directed the development of social media plans and assets to support major divisional initiatives, donor engagement and philanthropic storytelling

Houston, Texas Area

• Communications Management – Oversaw admissions communications including letter generation, email automation, and text messaging through Radius CRM, Mongoose Cadence, and PeopleSoft
• Print Collateral – Maintained inventory and served as project manager for the creation of all admissions print brochures, fliers, postcards, and other print collateral (undergraduate and graduate audiences)
• Business Analyst – Served as in-house subject matter expert for communications and CRM-related strategies for the Offices of Financial Aid, Admissions, Admissions Events and Records/Registrar
• Inbound Email – Led response team and oversaw inbound email communications through primary admissions inbox, led response team and developed scripts for common issues and answers
• Social Media – Managed the Office of Admissions Facebook and Instagram accounts
• Web Development - Reviewed and made changes to website content and creative, worked with central marketing to identify opportunities for improvement with Enrollment Management webpages

Houston, Texas Area

• Project Management - Developed and executed 5-10 yearly marketing plans with individual budgets of $15,000 – $60,000; led process improvement initiatives that decreased project times by 20%
• Marketing Automation / CRM – Managed back-end marketing automation tools such as Hobson’s Radius and Salesforce; created reports and contact lists; developed and managed web forms to capture customer data; interfaced.
• Web Development / HTML / CMS - maintained all web content and updates, including the creation of new pages within the designed ecosystem (Cascade, WordPress, October)
• PPC / SEO / Google Analytics – Developed digital marketing strategy and keyword research with consultants; reviewed monthly performance data and made recommendations for improving conversions; reported performance to.
• Email Marketing - Created extensive email and communication plans for multiple programs; programmed communication plans into the CRM, monitored conversion and drop-off and made improvements as necessary
• Event Development and Activation - Managed and led multiple events with budgets exceeding $15,000 with attendance over 1800

Houston, Texas Area

• Manage Endowed Chairs and Professorships stewardship; including donor outreach, endowment reports, andplan/run events
• Assist in communication and events with Very Important Donors (250k+)
• Prepare endowment and gift agreements and coordinate approval and signature process with input fromDevelopment Office
• Helped manage central scholarship stewardship; events, thank you letters, and outreach

Houston, Texas Area

• 50% of time dedicated to Tier One Scholarship program; 50% dedicated to Quality Enhancement Plan/undergraduate research and the undergraduate Fulbright Program
• Developed and coordinated events and programs for Tier One Scholarship and QEP: Research Internships, Faculty Lunch and Learns, Travel Fellowships, NCUR trip, Research Cafes, Coffee Chats, Information Sessions, Tier.
• Outlined, launched, and maintained two websites through Content Management System: Tier One Scholars and Fulbright; created efficiencies through use of Google docs and Qualtrics to collect data, streamline internal.
• Creation of logos, marketing materials, web elements, special event programs, signs, etc. utilizing Photoshop, Illustrator, and InDesign while ensuring adherence to university standards; writing and publishing of news.
• Use of Peoplesoft to monitor Tier One Scholar progress and address issues; general finance duties
• Supervision of 2 part-time students and 1 graduation assistant web developer

Houston, Texas Area

• Managed 3 programs for Continuing Education: Pharmacy Technology, CE Online, and Test Prep
• Created and implemented marketing budgets; oversaw all online marketing endeavors including website development and maintenance, mass email communications, and social media implementation; assisted in producing program.
• Oversaw changes to the marketing plan that led to a 60% increase in enrollment for Online programs, and 50% increase for Test Preparation programs

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Leadership: President, University Democrats / Senator-at-Large, Student Government Association

Bachelor Of Science (B.S.), Economics

General Studies, Russian Language And Literature