Dan B. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Leading brand strategy, storytelling and mobile app marketing for The Home Depot. -F24 Platinum Homer Award recipient -F22 Q4 Orange Spotlight Award winner for outstanding service and leadership on the “Hope Builds” campaign.

Atlanta, Georgia, Us

Led brand differentiation strategy to drive growth with consumers and Pro B2B business. This includes driving app installs, highlighting our unique capabilities, creating relationships with growing audience segments, and promoting our seamless customer experience via our mobile app.

Richfield, Minnesota, Us

I led marketing communications for the health & wearables category where I helped grow the business to $2B in sales from the category inception. I did this by executing a customer driven marketing strategy, creating meaningful partnerships with current and brand new vendors, and learning throughout the way to put our best foot forward.Previously led marketing communications as manager for:-Health & Wearables (November 2020 - September 2021)-Headphones, Wearables & New Business (June 2019 - November 2020)-Portable Audio & Home Theater Accessories (March 2018 - June 2019)-Home Theater Accessories & Movies & Music (November 2017 - March 2018) Other Highlights:-Led product establishment and category growth within the new health, home gym & wearables category. In 2020 alone, drove a +206% revenue growth and surpassed $250MM incremental revenue for the home gym sub-category.-Accelerated the growth of the headphones category by instituting a customer focused marketing strategy, and capitalizing on new product launches. This grew the total category by 18.3% in 2018, and 33% year-to-date.

Richfield, Minnesota, Us

Developed and presented go-to market strategies to leadership and vendor partners that influence yearly and seasonal campaigns, based on analysis from 1st - 3rd party data along with macro and micro retail trends.Created the Best Buy Tech Zone, a traveling campaign throughout the NFL Playoffs and Super Bowl that produced a 17% sales lift among participating products and an incremental $500K in online revenue.

Richfield, Minnesota, Us

Successfully built marketing programs based off research, analytics and consumer trends to increase the Unlocked phone category awareness and convert customers, growing business by 250% YoY and vendor funded marketing spend by $14MM YoY.Created and led a two week, multi-vendor holiday campaign driven by competitive and market research for the Unlocked phone category that garnered the top 2 sales weeks in the history of the category. Led a cross-functional group that created a new strategy and roadmap to revamp Best Buy Mobile marketing, including store signage.

Richfield, Minnesota, Us

Led iconic product launches such as the iPhone and Samsung Galaxy with OEMs, carrier partners, internal teams and creative agencies to balance company and product messaging. Each launch set company records for pre-orders and increased category market share.Led promotional strategy and planning for the Mobile Phone category within weekly organic and paid marketing vehicles.Analyzed marketing vehicle performance to determine future strategy and creative direction.

Counseled major clients such as 3M and Valspar on yearly and seasonal public relations strategies built from analyzing news cycles, creating editorial relationships and synthesizing industry research. Championed digital integration with Valspar and increased account size by 40% in 9 months. Collaborated with clients to set creative vision and narrative for campaigns grounded in industry research and insights. Articulated creative vision to cross-functional partners to achieve set campaign goals.

Collaborated with media, advertising and social teams for all aspects of campaigns to achieve set goals.Presented recommendations to clients based off of analysis of total campaign results to drive increased future performance.

Minneapolis, Mn, Us

Managed the agency’s social media platforms and increased both user engagement and followers by 20%.Enhanced new business prospecting by collaborating with senior leadership to discover new solutions. Worked with account teams to highlight agency expertise and created industry specific campaigns that supported agency growth.

Saint Paul, Minnesota, Us

Engaged the Minnesota hockey community through variety of events and programs during the NHL Lockout. Developed new events, programs and content to engage the community and drive event attendance by evaluating previous events and analyzing league-wide team initiatives.

Minneapolis, Minnesota, Us

Wrote feature stories on opposing players and coaches for the Timberwolves game day program. Assisted and fulfilled national and local media daily requests.Tracked and recorded all Timberwolves daily media coverage.

Minneapolis, Minnesota, Us

Collaborated with the Corporate Communications team to develop new ways to interact with fans through social media trends and data, such as, our "Deckstravaganza" event and in-game twitter board.Wrote press releases and media advisories for various events.Facilitated and managed different pre-game and in-game elements/programs.

Minneapolis, Mn, Us

Helped advertise, promote, and increase overall awareness of summer events and volunteer opportunities.Established and managed all digital displays in the workplace and assisted with social media updates.Developed and distributed new marketing materials.Ran weekly email campaigns that were sent to over 3000 donors and volunteers

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

B.A., Marketing, Business Administration And M.I.S. Minors