• Dan C. Email and Phone Number
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As the Director of Customer Research at Advance Local Media, I bring over three decades of experience in the media industry, driven by a passion for understanding consumer behavior and enhancing digital engagement. Leading a talented research team, my role involves strategic collaboration with Digital Consumer Revenue peers, local newsrooms, and organizational stakeholders to design and implement research studies. Our mission is to increase digital subscriber volume and engagement by harnessing actionable insights derived from reader feedback.At the heart of my approach is an unwavering commitment to placing the customer at the center of everything we do. By directing the development of both baseline and ad hoc research initiatives, our team utilizes diverse data collection methods to unearth insights about our current subscribers and potential audience segments. These insights not only deepen our understanding but also spark hypotheses for innovative testing and development.I am particularly excited about the potential of artificial intelligence (AI) to revolutionize research methodologies. Leveraging AI, we aim to enhance our analytical capabilities, enabling more sophisticated analysis of large data sets and uncovering nuanced insights at scale. This enthusiasm for AI-driven innovation underscores my commitment to staying at the forefront of research technology and methodologies.Beyond my professional life, I am dedicated to community service and have a deep interest in marketing trends. My volunteer work is closely aligned with these passions, reflecting my desire to contribute meaningfully to my community while staying abreast of cutting-edge marketing strategies.I welcome the opportunity to connect with fellow professionals who share my enthusiasm for data-driven decision-making, AI technology, and the future of digital media. If you're interested in exploring collaborative opportunities or discussing the transformative potential of AI in research, I encourage you to reach out. Together, we can forge new paths and achieve impactful results.
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Director Of Customer ResearchAdvance Local Nov 2020 - PresentNew York, Ny, UsAs the Director of Customer Research for Advance Local Media, I lead the Digital Consumer Revenue Research team and working with DCR peers, local newsrooms and stakeholders across the organization to manage development and execution of research studies in order to grow digital subscriber volume and known users.I oversee development of baseline and ad hoc studies. Our team uses multiple data collection methods to gather directional insights about current subscribers and non-subscribers which shape hypotheses for testing and potential innovation.
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Digital Retention And EngagementAdvance Local Nov 2019 - Nov 2020New York, Ny, UsPrior to March 2020, focused on preparing local markets to launch digital reader revenue programs in collaboration with the Digital Consumer Revenue team. Following the launch of digital subscriptions in all markets, led development of new customer onboarding programs and a metric to determine the engagement level of all subscribers foundational to studying the effectiveness of onboarding campaigns.
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Director Of Print Consumer RevenueAdvance Local Jan 2017 - Nov 2019New York, Ny, UsI lead the Print Consumer Revenue team to develop and deploy strategies to acquire, retain, and engage print and digital newspaper subscribers, market print-based products, manage subscription revenue, and ensure customer satisfaction across multiple newspaper markets. I collaborate with enterprise peer groups including Circulation Operations, Production, Content, and Sales along with high-quality business partners to meet circulation revenue, volume, and expense budgets.
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Director Of Circulation RetentionAdvance Central Services, Inc. Feb 2016 - Jan 2017Wilmington, De, UsLed the Enterprise Circulation Retention team across multiple newspaper markets to develop strategies to retain newspaper subscribers, manage subscription revenue, and ensure customer satisfaction. Collaborated with enterprise peer groups, Advance Central Services Operations, Advance Local, Local Media Groups, and Advance Digital to meet circulation revenue, volume, and expense budgets. -
Director Of Circulation And Audience DevelopmentAdvance Central Services Pennsylvania Aug 2013 - Feb 2016Mechanicsburg, Pa, UsResponsible for all sales, delivery, administrative, personnel, and financial aspects of the Circulation Division. Includes budget management and projections, and compliance with Alliance for Audited Media rules. -
Community Engagement/Relations ManagerPa Media Group Jan 2013 - Aug 2013Mechanicsburg, Pa, UsResponsible for executing for the Marketing Department all events, trade sponsorships, internal analyses and research, and management of business social media accounts in support of the Marketing Director and the Content, Sales, and Circulation teams. -
Director Of Audience EngagementThe Patriot-News Aug 2010 - Dec 2012Mechanicsburg, Pa, UsResponsible for leading the charge in planning, organizing, educating, and implementing strategies for engaging readers, advertisers, and the community with all our products both print and electronically. Works across internal departments as well as with sister organizations to retain and build audiences. Leads the charge for collecting and harnessing data throughout the operation to support this process. Constantly seeks ways to innovate reader contact and expand the organization’s reach with new tools and their business application so The Patriot-News defends and expands its role as the leading information source in Cumberland, Dauphin, Lebanon, Perry and northern York Counties. -
Assistant Circulation DirectorThe Patriot-News 2005 - Aug 2010Mechanicsburg, Pa, Us
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Home Delivery ManagerThe Patriot-News 1997 - 2005Mechanicsburg, Pa, UsResponsible for all home delivery operations including eight distribution centers, district managers, part-time support representatives, and the delivery provided by more than 500 independent contractors.Introduced a delivery service incentive to drive improvement of complaints per thousand metrics. With the help of the team, instituted a shared resource system to eliminate organizational silos and maximize the effectiveness of available staff and resources across geographic regions.
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Township CommissionerLower Allen Township Jan 2006 - Dec 2009Elected in November 2005 to serve a four-year term. With Township Manager and staff, worked to help approve budgets, consider zoning and ordinance changes, protect public safety and property, provide community service, and promote township development.
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SportswriterThe Gettysburg Times 1988 - 1995Covered college, high school, and community sports for this six-day newspaper in Adams County. Specialized in high school wrestling, and provided extensive coverage of District III and State Championship tournaments each winter.Teams covered included Mount Saint Mary's Division I basketball, Gettysburg College Division III football and basketball, all high school sports from football to field hockey, American Legion baseball, sandlot baseball, and Pee Wee football championships.
• Dan C. Skills
• Dan C. Education Details
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Temple UniversityJournalism -
Millersville University Of PennsylvaniaMeteorology
Frequently Asked Questions about • Dan C.
What company does • Dan C. work for?
• Dan C. works for Advance Local
What is • Dan C.'s role at the current company?
• Dan C.'s current role is Director of Customer Research at Advance Local Media.
What is • Dan C.'s email address?
• Dan C.'s email address is da****@****ail.com
What is • Dan C.'s direct phone number?
• Dan C.'s direct phone number is +171787*****
What schools did • Dan C. attend?
• Dan C. attended Temple University, Millersville University Of Pennsylvania.
What are some of • Dan C.'s interests?
• Dan C. has interest in Social Services.
What skills is • Dan C. known for?
• Dan C. has skills like Social Media, Leadership, Social Media Marketing, Newspapers, Public Relations, Publications, Management, Marketing Communications, Team Building, Newspaper, Budgets, Media Relations.
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