Dan Clifford Email and Phone Number
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Visionary marketing leader. Brand Builder. Intrapreneur. Strategic Change Agent. Omni-channel marketing executive. I architect powerful brands to grow companies in highly competitive B2C and B2B markets. My experience leading marketing transformations spans businesses of all shapes and sizes, from start-ups to some of the world’s most well-known names, including Victoria’s Secret, Express, and J. Jill.Currently, as CMO of niche B2B healthcare startup EvaClean, I am building global brand, marketing, and communications strategies across 14 countries.Additional Experience Highlights:✔ Grew online revenue 15% and conversion 70% by defining and executing new marketing strategy at DTC luxury brand Mansur Gavriel.✔ Fueled 11% customer growth at J. Jill, contributing to 10.5% sales increase.✔ Drove 9% revenue growth after revamping Express digital strategy, which included partnerships with Steph Curry and the NBA.✔ Founded and led Victoria’s Secret social media and mobile practices; continually recognized byindustry as a top and innovative community- and mobile-focused brand.Areas of Expertise📌Brand Development, & Positioning📌Defining, Implementing, & Driving Marketing Strategy📌Customer, Revenue, & Business Growth📌Omni-Channel Marketing📌Boosting Brand Awareness, Market Share, & Profitability📌Creating & Revamping Loyalty ProgramsAdditional Strengths: Customer Acquisition & Retention • Marketing Transformation • Strategic Marketing Campaigns • Storytelling • Digital & Growth Marketing • P&L Ownership • Go-to-Market Strategy • Building & Developing Teams • CRM • Change Management • Strategic Planning • eComm/Cross-Commerce Strategy • Marketing ROI • Customer Analytics Outside of work, I enjoy mentoring young marketing talent and serving as an active guest speaker through The Ohio State University’s Match 100 Mentorship Program. Always looking to hire and network with like-minded individuals, I welcome connection requests! #OpentoOpportunities
Pepper
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Chief Marketing OfficerPepper Oct 2024 - PresentDenver, Co, UsAs the CMO at Pepper, a brand redefining intimates for women with small chests, I oversee brand strategy, performance marketing, ecommerce, community, creative, and the overall marketing strategy. Full P&L accountability for driving growth and delivering bold, inclusive campaigns that celebrate individuality and confidence.
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AdvisorChameleon Collective 2019 - PresentGreater Miami Area, Fl, UsChameleon Collective is a consulting/marketing firm recognized as one of Inc. 5000’s fastest-growing private companies. With 100+ consultants, the firm specializes in: Sales & Marketing, Brand Positioning and Development, CRM, Customer Experience, Ecommerce, and Growth Marketing. I am an ongoing advisor to the CEO/Founder and the team at large helping them to refine their focus, ongoing G2M strategy, BD initiatives, and translate trends from an operational leader POV to continually help improve their offering. Clients examples:Keurig | MoMA | Experian | AccuWeather | Twitter | Perry Ellis | Vera Bradley | Live Nation | Topo Designs -
Chief Marketing OfficerResetsmile Jul 2023 - Sep 2024ResetSmile's mission is to expand access to the basic dignity of a confident smilefor the millions today’s dental market has left behind to suffer the consequences of missing teeth. Through proprietary technology, ResetSmile is the affordable way to replace missing teeth without going to the dentist. Our proprietary manufacturing technology and customer delivery experience makes it possible to deliver dentist-approved partial dentures to our customer's homes for a fraction of the cost of traditional dental implant solutions.As head of Marketing and Customer for this DTC telehealth organization, I am charged with driving profitable demand and building our brand. I oversee all ecommerce, marketing, brand and CX. -
Chief Marketing OfficerEvaclean Infection Prevention Jul 2021 - Jul 2023Braintree, Ma, UsEvaClean is a niche B2B healthcare startup with 6 global offices that provides a premier infection prevention system targeting facilities with high health safety needs and standards.As CMO, I have been charged with building global brand, marketing, and communications strategies – including positioning, brand identity, and go-to-market strategy.Select achievements:✔ Increased qualified lead generation 102% by revamping lead gen marketing strategy. ✔ Built and deployed marketing and tech roadmap, with relaunched website that drove 50% traffic increase with no additional budget. ✔ Defined and launched consultative service complementing the product line, shifting business up-market as thought-leaders, and driving higher-margin revenues.✔ Established APAC and EU brand strategy and playbook for multiple global JV partners.✔ Advise CEO and Chairman in commercialization of domestic and international product lines.✔ Launched digital shopper marketplaces strategy including our 3P Amazon strategy and execution.EvaClean is a portfolio company of The MBA Group. Besides my EvaClean CMO role, I am the marketing operating partner for the MBA Group’s other portfolio businesses. I craft gameplans to improve their marketing weaknesses and immediately accelerate value. -
Chief Marketing OfficerMansur Gavriel 2019 - 2021New York, UsHired for my retail industry expertise, I led a business and brand turnaround for the luxury DTC leather shoes, handbags and apparel business. By creating brand, omni-channel marketing, e-commerce and digital transformation strategies, I was able to pivot the brand through the COVID-19 pandemic and, notably:✔ Grew online revenue 15% and conversion 70% by implementing new digital and martech strategy, leading talent turnaround, and relaunching website.✔ Evolved brand positioning and identity through strategic storytelling and content strategy centered around ownable, unique brand pillars.✔ Managed multiple SEO, digital, and design agencies. -
Senior Vice President – Head Of Customer Strategy | Head Of Marketing & BrandJ. Jill 2016 - 2019Quincy, Ma, UsOriginally hired as SVP, Head of Marketing, I owned brand and marketing strategy (inclusive of digital) and P&L as an executive team member. Notably, I was a member of leadership for the company’s 2017 IPO.In 2018, I was tasked with defining a new role following a leadership transition during which I led a team of 40, 10+ agency partners, and a $65M+ media budget. My scope included direction of all creative, customer acquisition and retention, as well as growth, product, field, and omni-channel marketing. Key Achievements:✔ Diversified marketing investment strategy, shifting catalog spend to digital – growing sales 10.5% and customers 11%, increasing retention +300 bps.✔ Increased eComm demand 10% and boosted traffic 16% after launching personalization strategy to evolve company’s traditional customer segmentation logic and integrating new martech roadmap.✔ Built powerhouse Customer Analytics and Customer Intimacy teams/practice with focus on transforming 300-store organization into customer-driven business and culture.✔Boosted marketing ROI growth 24% (on 7% budget reduction) after designing and implementing marketing attribution platform that informed cross-channel investment strategy.✔Led immersive customer research initiative to redefine brand purpose and mission. Revamped brand positioning to celebrate "Remarkable Woman," including integration and rollout of local community-based charity strategy.✔Built customer strategy function focused on translating voice of customer into actionable brand, product, and business initiatives. ✔Developed customer analytics, target profiles, loyalty programs, performance marketing, and martech investments. -
Senior Vice President – Head Of MarketingExpress 2012 - 2015Columbus, Oh, UsWhen I arrived at Express, the brand was positioned as a traditional value-oriented fast fashion retailer. New market entries (H&M, Uniqlo, and Zara) were positioning fast fashion with sophistication, making Express look outdated. At that time, the brand was heavily invested in direct mail (~70% of working media), however younger customers were quickly shifting to digital, and at the time, the brand was under-spending in this area. To combat, I launched an immersive customer research initiative to help a identify drivers of youth fashion inspiration. I then reorganized our budget and deployed a new customer modeling and segmentation initiative to identify ideal target and spend strategies.Key Achievements:✔ Managed team of 50+ and optimized 15+ agency/vendor partners (media buying/planning and experiential) with $100M budget for 600 stores and eCommerce.✔ Member of leadership team that grew sales +9% (to $2.4B annual sales) by significantly increasing digital footprint to capture younger customers who were quickly shifting to digital; ecommerce sales grew 16%.✔ Drove 3% customer growth – while reducing promotions 10% and repositioning brand from fast fashion, value-oriented to polished, global, diverse brand that celebrated individuality. ✔ Identified, developed, and executed multi-platform content strategy that included high-profile influencers/partners such as Steph Curry, NBA, Coachella, and Toronto Film Fest. https://news.medill.northwestern.edu/chicago/brand-ambassador-promotion-boosting-profits-at-express-inc/✔ Shifted $8M out of DM into digital, mobile, and loyalty – which increased ROAS while catalyzing digital footprint. -
Vice President, MarketingVictoria'S Secret 2000 - 2012Columbus, Ohio, UsOriginally hired as a Marketing Manager, I was twice elevated to own the brand’s annual omni-channel brand strategy (Marketing Director in 2005 and VP in 2009) and manage $100M annual marketing investment encompassing broadcast/print media, digital, experiential, and talent. Throughout my tenure, I helped the company scale from $3.2B to $7B by reimagining market strategy and unlocking innovation in the digital and mobile space. Notably, ecommerce grew from $500M to $1.8B during my time with the company due to my ability to continually reimagine marketing strategy and reallocate spend. I also founded and led the company’s social media, community, and mobile practices – leading teams who won multiple industry awards for breakthrough media program innovations. Proudly, our social consistently ranked alongside marquee luxury brands in followers and engagement. We also continuously ranked as a top 10 mobile commerce brand.When I arrived, the company only had one brand – there were no sub-brands (i.e., PINK, Beauty, etc.). I was an integral part of the team that created and launched successful sub-brands such-as Very Sexy and Victoria’s Secret Sport (VSX); each drove $1B+ in revenue.Additionally, I partnered with leadership to create and drive the annual go-to-market strategy, including product launches, emerging concepts, strategic initiatives, broadcast and print media, promos, channel integration, and annual Fashion Show. -
Account Supervisor | Account ManagerHavas Worldwide 1996 - 2000New York, Ny, UsWhile at Havas, I was the team strategy and planning leader for various brands across P&G Hair Care, Zurich Kemper Investments, and Darden Restaurant Group. -
Account ManagerResource/Ammirati, An Ibm Company 1995 - 1995Columbus, Oh, UsFun throwback career fact: I joined Resource my senior year of college as an intern. Upon the final months of my internship the position morphed into a full-time position working on a client from Cupertino, CA: Apple, Inc. My primary role was to assist our account leader as we developed marketing programs to support hardware and software OS developers. It was a fantastic first exposure to the coming digital era and the brand that became a leader of innovation and user experience. While I didn't meet Steve Jobs, I did work with a number of highly talented and dynamic marketing leaders that to this day still shape my perspective on customer, life and how work can make a difference.
Dan Clifford Skills
Dan Clifford Education Details
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The Ohio State UniversityJournalism
Frequently Asked Questions about Dan Clifford
What company does Dan Clifford work for?
Dan Clifford works for Pepper
What is Dan Clifford's role at the current company?
Dan Clifford's current role is Chief Marketing Officer | Brand, Digital, and Ecommerce Leader who Builds Powerhouse B2C and B2B Brands | Driving Revenue, Market Share, & Profitability by Leading Innovative Marketing Strategy with Digital-First Focus.
What is Dan Clifford's email address?
Dan Clifford's email address is dc****@****ria.com
What schools did Dan Clifford attend?
Dan Clifford attended The Ohio State University.
What are some of Dan Clifford's interests?
Dan Clifford has interest in Culinary, Children, Social Media, Marketing, Social Networks (Online), Soccer, Content, Victoria's Secret, Hiking, Music.
What skills is Dan Clifford known for?
Dan Clifford has skills like Media Planning, Online Advertising, Integrated Marketing, Content Development, Marketing Strategy, Advertising, Social Marketing, Social Media, Social Media Marketing, Strategic Planning, Facebook, Marketing.
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