Dan Codd Email & Phone Number

England, United Kingdom

Worldwide, Oo

London, England, Gb

Key responsibilities:• Develop and implement strategic marketing plan to drive awareness of Rolls-Royce products and services including launch of first new business jet engine for more than 10 years • Act as brand guardian to protect Rolls-Royce IP and enhance public perception of the brand• Deliver compelling content & messages across all owned, earned & paid channels and manage £10m annual budget • Deliver programme of global events & exhibitions that enhance Rolls-Royce’s reputation and provide opportunities to engage government officials and funding bodies as well as customers • Own the relationship with external agencies to deliver compelling content across all channels. Lead internal graphics team to deliver high-impact marketing materials (brochures/presentations/web/social) that heighten brand awareness and promote key valuesKey achievements:• Delivering corporate rebrand and launching the new vision at Farnborough International Air Show 2018, using a digital-first approach to establish Rolls-Royce position as a leading industrial technology company and provide a platform to showcase the future of civil aviation • Delivering the multi-award winning #PowerOfTrent campaign which rebalanced market perception of Rolls-Royce and provided a platform to increase positive sentiment towards the Trent family of jet engines - 240,000+ views of #PoT content, negative conversations reduced by 75%, 300% increase in positive sentiment, significant recovery in Rolls-Royce share value• Significantly outperforming Rolls-Royce & industry norms for Manager Effectiveness in 2019 employee opinion survey

London, England, Gb

Key responsibilities:• Deliver profit/cash on long-term aftermarket contracts valued at more than £900m• Identify and drive implementation of opportunities to maximise margins and cash, including contract renewal requirements, service up-sell opportunities and operational optimisation• Through detailed understanding of commercial strategy, act as the source of commercial intelligence to support customer interactions and generate value sell arguments Key achievements:• Delivering £50m improvement to 2013 budget through optimisation of key contractual elements including guarantee exposures and credit payment structures• Developing functional identity of Contract Management within Civil Aerospace

London, England, Gb

Civil Aerospace Division• Direct all promotional activity in support of multi-million pound deals with customers across the world including managing the Rolls-Royce brand at international trade shows• Manage the relationship with a number of external agencies and control an extensive promotional budget in support of annual sales of over £5bn• Lead internal graphics team to deliver high-impact promotional materials that heighten brand awareness and deliver new sales• Provide high quality copy for Rolls-Royce.com and other marketing brochures• Work closely with product managers and sales team to develop key messages and monitor usage across the business while ensuring that all marketing communications adhere to brand guidelinesKey achievements:• Gaining significant media coverage for the Trent XWB by organising a promotional event for more than 700 individuals at East Midlands airport which involved the world’s biggest aircraft the Airbus A380 and a vintage Spitfire.• Established a promotional planning process to identify opportunities to maximise exposure of Rolls-Royce products and services. • Increased CRM usage by 35% through introduction of E-newsletter for customers

London, England, Gb

Key responsibilities: · Define annual engine sales targets and provide quarterly customer demand signal to supply chain units · Provide forecasts and market analysis in support of strategic customer decisions · Develop and communicate monthly market metrics Key achievements: · Management of Civil Large Engines production forecasts valued at over £2bn per year · Accuracy of sales forecasting resulting in saving over £80m in excess inventory, during 2008 global financial downturn

London, England, Gb

Turbines Supply Chain Unit Key responsibilities: · Manage relationship between supply chain and customer project teams · Programme manage sourcing of components for new engine programme Key achievements: · Implementation of customer satisfaction monitor and recording a 20% improvement over first six months of operation

London, England, Gb

Turbines Supply Chain Unit May 2005 - Jun 2006 Key responsibilities: · Manage delivery of a portfolio of parts, worth over £500k, from a range of domestic & international suppliers · Key User ­ Training team members in the use of SAP demand planning system Key achievements: · Reducing inventory by £150k & improving on-time delivery by 15%

London, England, Gb

Multiple roles across different areas within Rolls-Royce supply chain teams including three months spent working at Rolls-Royce Deutschland in Germany

Mcim, Marketing

Education record

Certificate, Digital Marketing

Cim Professional Diploma, Marketing

Msc, Engineering Business Management

International Business Awareness Course

Ba (Hons), French And Business Studies

A Levels, French, History, Latin, General Studies

Gcses