Conducted discovery research and sensemaking for a CAS product team wanting to enter the medicinal chemistry market. Extensive user research led to customer need models mapped to planned software features. Resulted in accelerated product clarification and successful launch of their biochemisty platform.Consolidated two similar B-to-B platforms for CommerceHub (now Rithum). Interviews with leadership, customers and SMEs along with a JTBD audit allowed us to identify overlapping activities, and create a unified structural model for a single cohesive digital place. Returned for a second consolidation once CommerceHub bought ChannelAdvisor.Designed new website structure for Society of College and University Planning. Facilitated iterative rounds of client discussions with conceptual models. Once the new navigation structure was clear, created annotated wireframes for all new and impacted pages (implementation pending).

Led strategic technology initiatives through research, design, and implementation while managing and mentoring IA teams to deliver successful digital information solutions that balanced organizational intent, constraints, user needs, and content requirements:Managed project activities from initial problem definition and estimation through solution delivery. Established trusting, collaborative relationships with clients; conducting weekly PM meetings to stay on time and budget.Facilitated alignment among cross-organizational stakeholders with often ambiguous and competing problem definitions and project objectives. Gathered, analyzed, and reflected business stakeholder intent, system context, challenges.• Discovery deliverables include: In-tension models of stakeholder intent, eco-system views of current state, competitive models and level-setting concept models.Planned and conducted user research using various generative and evaluative methods, both qualitative and quantitative, to answer research questions, investigate hypothesis and uncover issues. • Research methods include: interviews, field studies and contextual inquiry, surveys, card sorts, interactive prototypes (using Figma and InVision), A/B, task, and user tests.Synthesized research results, quantitative behavioral data, and content analysis into actionable insights, facilitating cross-organizational understanding and decisions. • Synthesis deliverables include: conceptual models, personas, customer journeys & scenarios, hassle maps, JTBD task flows, archetypes, content inventories, object models, ontologies, taxonomies, and other structural frameworks.Designed information structures enabling design teams to build interfaces, development teams to implement them, and users to accomplish their goals. • Design deliverables include: sitemaps, navigation models, annotated wireframes, and guides for creation and maintenance of planned IA and UX design.

SI 422 Evaluation of Systems and ServicesTaught hands-on research methodologies, covering research design, personas and scenarios, competitive analysis, observation, surveys, interviews, data analysis, heuristic evaluation, task analysis and usability testing and reporting.

Led user experience design projects for Grand River (now Perficient), a firm specializing in the development & integration of e-commerce solutions for mid-market retailers and multi-channel customers.

Contributed business analysis, requirements gathering, and high-level use-case diagrams for the UX design and information architecture of a multi-million dollar, multi-tiered web application for the print industry.Created a successful information architecture and customer experience for www.Mckinley.com Conducted heuristic, competitive, and role-based task analysis. Analyzed existing content and improved customer workflow. Created detailed sitemap and wireframes and ran usability tests with mockups. Worked closely with design team and stakeholders to incorporate user feedback into designs and final implementation. Redesigned the information architecture of an automotive industry supply chain consortium website. Gathered business & customer requirements, created personas & scenarios. Performed interface and content analysis, then generated new site structure and wireframes. Worked with design and development teams to ensure all needs were met during the building phase.Provided business analysis, competitive evaluation, user needs assessment, requirements gathering and documentation, ethnographic field research, workflow analysis, information architecture, interaction and interface design, iterative prototype development, and usability evaluation for the following business situations:- a departmental internet site and electronic library of Pfizer- an automobile comparison tool for an automobile reviews website- the website for an automotive service company- a premium beauty care products company website- the website for Boyne Mountain ski resort- an online fabric sample selection and comparison tool for a commercial fabric company

Consulting with various teams within Pfizer.User research & requirements analysis for a faceted internal search and browse tool, and designed prototypes and final user interface. Evaluated and iteratively improved search tool behavior and results design. Adapted taxonomies for indexing, browsing and searching. Through mockups and scenarios, articulated the user experience vision for a suite of intranet-based knowledge management applications incorporating community and personal profiles. Created role-dependent interaction models & interfaces for a user-configurable news and article alert system. Greatly improved internal team understanding of and user experience for a document acquisition system and created alternate success flows and tolerance for faults from content vendor systems. Led a usability evaluation of internal portal environment and developed pattern based interface design guidelines.

Designed and managed the ongoing development of data collection and reporting system for research on science and engineering collaboratories. Contributed to data collection, interviews, research, and analysis of the technical and social factors leading to the success of collaboratories, including articulation of attributes and data through taxonomies, controlled vocabularies, object design, and visualizations.Designed event management web application enabling efficient organization of project workshops and access to participant info, mailing lists, agendas, files, supporting facilities, services, and workshop outcomes.Helped run four workshops for a National Science Foundation (NSF) Information Technology Research grant and two workshops for the NSF Cyberinfrastructure Initiative.

User Needs Analysis and UI Design.Investigated and architected the information structure and designed wireframes for a multinational natural gas liquids pipeline and inventory information tracking system for BP.Conducted initial work on a redesign of applications used to manage patients at University of Michigan's organ transplant clinic.