Daniel Felipe Cuervo C Email & Phone Number

Spain

Bogotá D.C. Area, Colombia

- Develop integrated marketing communication strategies focused in building brands (consumer-centricity) with an outstanding digital demand (precision marketing). Brands included: DIAGEO (Buchanan’s, Johnnie Walker, Old Parr, Singleton, Haig Club, Bulleit, Black & White, Smirnoff, Cîroc, Ron Zacapa, Don Julio, Tanqueray, Gordon's, Baileys), WINGO, P&G.

- Effectively created integrated marketing communication strategies focused on shopper marketing (experiences) and retail innovation promoting superior amount of transactions per brand. - Created and managed BOOOM By Sístole, an startup marketing and communications agency, dedicated to create marketing and commercial plans, communications and business.

Quito, Ecuador

-Developed integrated marketing and communication strategies for positioning and repositioning brands, cooperating in the achievement of sales and profitability objectives, with an emphasis on ATL, shopper marketing and digital strategies for the LATAM and CEPAM markets. Brands included: NESTLÉ (Nescafé, Nescafé Dolce Gusto, Nestea, La Lechera, Svelty, La.

Bogotá D.C. Area, Colombia

-Effectively created integrated marketing communication strategies focused on ATL, BTL and digital platforms. Brands included: NESTLÉ (Nescafé, Nescafé Dolce Gusto, Nestea, La Lechera, Maggi, Purina Dog Chow, Cat Chow, Pro Plan, Snacks & Chews), RENAULT, PARMALAT, CITIBANK, GROUPE SEB, DINERS CLUB INTERNATIONAL, SANOFI.

London, United Kingdom

-Planned, executed and led marketing plans for the stores and distributors. Generation of strategies for its growth. Analysis of key variables of the company: volume, price, stock, promotional strategies (Pull, push, sell-in, sell-out). Constantly identifying opportunities for the brand and business progress.

Bogotá D.C. Area, Colombia

-Successfully managed communication campaigns, guiding the agency team in the creation and development of strategy-based marketing communications. Analysed and organised consumer and industry information used to create strategic business recommendations and insights.

Bogotá D.C. Area, Colombia

-Worked closely with the RENAULT marketing team, developing integrated campaigns for Latin-America and the Caribbean countries.

Master, Marketing Communications, Awarded With Merit.

Dissertation awarded with distinction: An Integrated Marketing Communications project with a focus on digital, mobile and social media.

Strategic Digital Marketing

Ba (Hons), Business Administration And Management

Dissertation: Brand repositioning proposal for Renault Colombia to attract a younger audience to the brand, through new online.