Dan Custer Email & Phone Number

Seattle, Washington, Us

New York, New York, Us

I was hired as Updater’s first product marketer, directly tasked by the CMO with building out the product marketing function. During my tenure I also crossed into Product strategy directly, serving as the Product Manager for the company’s first native app — and ended my time at Updater as the interim Head of Consumer Marketing.Sr. Product Marketing Manager (PMM)- Built out the Product Marketing function, developed XFN frameworks, built GTM playbook, and developed internal communication processes.- Served as directly responsible individual for for improving Updater’s brand sentiment. Built sustainable processes to drive ongoing sentiment gains across Better Business Bureau (+65.8pp lift) TrustPilot and YellowPages, with 4-5 star average ratings at 127 reviews across each.- Partnered with UX Research Lead to co-develop XFN processes that synthesize voice-of-consumer data into all Consumer product strategy and development.- Built go-to-market strategy and materials for launch of Updaters first ever native app on iOS and Android.Interim Head of Consumer Marketing- Led consumer marketing strategy for all of Updater, with a special focus on consumer engagement tactics.- Oversaw a team of talent inclusive of data, operations, and marketing disciplines.- Created scalable playbooks across integrated marketing strategy and brand guidelines to enable efficient org growth.Product Manager: Updater Native App- Served as PM on Updater’s first ever native app on iOS and Android.- Developed and implemented key feature updates coordinating with both internal and external resources.

Seattle, Wa, Us

• Head of Non-Endemic Portfolio of business, informing strategic planning and tactical execution of sales and marketing go-to-market efforts. • Combines compelling narrative and data into sales marketing materials for advertising on IMDb with a heightened focus on performance metrics and sponsor brand’s KPIs. • Creates compelling content sponsorship opportunities that leverage editorial, video, design and product that convince non-endemic advertisers to align their brands with IMDb. • Works with stakeholders from across Amazon (Amazon.com, Echo, Kindle, Fire TV, Treasure Truck, Bookstores, etc) to support holistic pitches where appropriate. • Provides input into ad product development roadmap. • Tracks attainment toward ad revenue goals, identifying key business drivers and driving actions to exceed targets.

New York City, Ny, Us

• Creates Upfront strategy & communication presentations for both USA and SYFY networks.• Serves as a key ideator and influencer across all avenues of marketing for SYFY’s rebrand and ongoing fancentric marketing approach.• Partners with senior leadership of both the networks and ad sales leadership to develop results-driveninitiatives for advertisers.• Key lead on Ideation team responsible for RFPs, sponsorship tracking and marketing collateral.

New York City, Ny, Us

• Develops and executes multi-platform advertising solutions for Syfy • Ideates, writes, designs client proposals in response to RFPs as well as proactively• Special focus on studio partnership business• Works closely with internal departments to identify new opportunities and develop strong, successful, impactful integrated marketing solutions that meet both Syfy and the client's brand criteria • Works closely with Sales and Client Solutions teams to educate on new opportunities and tailor opportunities to fit client's needs• Responsible for identifying new and exciting opportunities/avenues for creation of branded content

Cleveland, Ohio, Us

Overseeing a creative team of 10 while leading the development and implementation of all corporate creative strategies, encompassing both digital and print materials. Set creative tone for each project the department undertakes, carefully considering mood, tone, color, font and message to create a successful and cohesive campaign. Also responsible for: all media buys and subsequent negotiations, tradeshow/event planning and coordination, SEO, AdWords campaigns, copywriting, photo shoots, video filming and editing.

Cleveland, Ohio, Us

Assisted in the development and implementation of the company’s annual marketing strategy including interactive, direct marketing, media, creative, sales promotion and PR strategies as a direct report to the Marketing Director.

Cleveland, Ohio, Us

Assisted the Director of Marketing in implementing annual marketing strategies with a focus on creative and advertising.

Cleveland, Ohio, Us

Produced identity packages and custom designed gift and loyalty cards for hundreds of merchants across the continental United States.

The sole designer for agency, worked directly with all clients in fulfilling standard design agency needs as well as several product designs and one case of architectural design.