Dan (Doc) Watson Email & Phone Number

Denver, Co, Us

Executive VP of Sales

Kalamazoo, Mi, Us

Utilized strong sales leadership experience, a demonstrated sales strategy and talent management to execute a growth focused sales plan that resulted in driving my team to the number one sales volume position. ► Utilized a cross divisional strategy to land the number one new business account in 2015, a 240% revenue increase, delivering $3.4M in new spine business► Developed a performance-based strategy to convert new spine surgeons leading to the largest percent growth in quota attainment► Created a specific targeting strategy for the number one new product in 2015 leading the Area to the number one position in volume, growth and percentage increase► Earned the coveted “John Brown” Award (the highest sales achievement award) given to one person annually for performance over time and overall contribution to the division ► Formed a Cross-divisional NeuroTech program encompassing seven Stryker Divisions resulting in $6.2M in annualized new spine business, 33% revenue growth over prior yearAwards:Earned "The John Brown Award" - exclusive award given annually at the National Sales Meeting to one individual for their performance over time and overall contribution to the DivisionPresidents Trip Award Winner - 2014

Kalamazoo, Mi, Us

Successfully developed and executed all sales strategy to hit annual sales revenue targets and deliver bottom line operating income targets. Created a culture of talent, performance and accountability➡ Executed on sales strategy that drove significant growth through converting new customers, and expanding the base business which resulted in $60 million of growth and 15.7% revenue increase ➡ Developed a Strategic Hire program to convert new customers to Stryker resulting in an average of $4.2M in new business each year➡ Utilized specialty training and targeting program of a new product (AccuLif) that drove sales to $21M making it the largest single product release➡ Established cross divisional synergies with seven other Stryker divisions leading to the creation of a Stryker Neurotech platform which drove significant market share for Stryker➡ Developed and executed the strategy and messaging for every National Sales Meeting, creating a culture of performance, accountability and integrity➡ Led the sales strategy, due diligence and integration on two of the largest acquisitions at Stryker Spine resulting in $39M (42%) in new business in their first full yearCourses: - Harvard Business School - Stryker Leadership/Management Program - Emory University Goizueta School of Business - Management Program I - Emory University Goizueta School of Business - Management Program II - Gallup University Program - Strength Finders

Kalamazoo, Mi, Us

Developed and implemented a decisive and disciplined field based leadership, creating self-sufficient teams that built relationship and drove company-leading results.✔ Established strong performance based team that drove new business leading to Area quota achievement in five successive years, in ’06, ’07, ’08, ‘09 and ‘10✔ Created a culture of hitting sales quota consistently over time which culminated in receiving the Area Director of the Year award in ’07, ’08, ’09 (would have been for ’10 but was promoted)✔ Utilized leadership experience to create programs with other Stryker division to drive capital and implant sales leading to long term protection of business and yearly quota attainment✔ Collaboratively worked with Finance to develop training modules to improve the financial acumen resulting in hitting budget and lowering the Cost of Sales (COS) year over year Awards:Area Director of the Year - 2007Area Director of the Year - 2008Area Director of the Year - 2009Area Director of the Year 2010 (would have won but was promoted)Courses:- Stryker Spine Leadership Academy - Naval Academy- Gallup University Program - Demand Leadership- Gallup University Program - Great Managers- Stryker Spine Leadership Program - Motivating and Inspiring Others- Executive Coaching - Leadership Development- Stryker Leadership Program - Talent Development

★ Directed the National Sales and Marketing strategy and execution for Smith and Nephew's Endoscopy Division for Vascular and GYN, for the entire U.S. ★ Regional Sales Director for Oratec Interventions (purchased by Smith and Nephew)Awards:Presidents Trip Award Winner - 2004 (Smith and Nephew)Presidents Trip Award Winner - 2003 (Smith and Nephew)Region Sales Director of the Year - 2002 (Oratec Interventions)Award Trip Winner - 2002 (Oratec Interventions)Region Sales Director of the Year - 2001 (Oratec Interventions)

► Director of Sales (National Sales Manager) for Sulzer SpineTech ran the US► Regional Sales Director for SpineTech (purchased by Sulzer)Awards:Individual Key Contributor Award - 1999 (only given to one person)Regional Sales Director of the Year - 1998Presidents Award Winner (trip) - 1998Presidents Award Winner (trip) - 1997

➡ Regional Sales Manager for CR Bard Vascular ran 25% of the USAwards:Regional Sales Manager of the Year 1995Award Trip Winner - 1995Regional Sales Manager of the Year - 1993Award Trip Winner - 1993

Raritan, Nj, Us

✔ Regional Sales Manager (District Manager) for Ethicon EndoSurgery - manage both the suture and Endosurgery business✔ Sales Trainer for Ethicon Endosurgery - trained 23+ reps in the field and taught at over 20 in-house training programs✔ Sales Rep for Ethicon EndosurgeryAwards:Sales Rep of the Year - 1987Presidents Award Trip (Glamour Prize) - 1987Presidents Award Trip (Glamour Prize) - 1989