UKs largest automotive lead generation business. Full funnel marketing role, tasked with building new portfolio business (Auto Express, Evo, Car Buyer, Vantage, Octane, Car Throttle, Buyacar) across publishing and digital commerce

Responsible for leading the commercial strategy across the Home Care product portfolio (£1bn P&L)

Ownership of the brand and marketing strategy for one of the world’s leading smart home providers. Responsible for the full marketing and comms mix (ATL, Performance, CRM, SEO, PR, Partnerships and Social Media). Multi-level leadership for a team of employees and agency relationships across brand, communications and creative.

Marketing, product and commercial leader for Amazon Prime in the UK. Ownership and responsibility for defining the long-term marketing and product strategy including resulting roadmaps and multi-channel marketing plans. Working with an extensive network of retail and program teams from across Amazon, tasked with delivering growth throughout the entire customer life cycle and long term customer value.

Category leader for the Amazon device business across the EU (Kindle, Fire TV, Echo), with responsibility for managing the EU P&L. leading a team covering commercial, product and marketing across five countries. Tasked with forecasting and delivering sales goals, improving share of wallet/market segment share and increasing customer productivity. Responsibilities include brand management, advertising, promotional strategies, product launches, commercial partnerships, POS and PR. Responsible for driving growth throughout customer journey.

Senior level responsibility for Auto Trader’s entire marketing strategy across the group’s brand portfolio. Reporting to the exec team, and managing a high performing, multi-disciplined team spanning all paid, owned and earned channels

Part of senior management team, tasked with building a pioneering online start-up within the travel sector. Global responsibility for creating and delivering business unit objectives and developing the strategic marketing function to facilitate business unit growth.Responsibility for supervision, development and staffing decisions for marketing department, management of a team of 16 employees across brand, social media, customer service, crm, pr & ux. Plan and administer the global marketing operations budget. Responsible for launching the brand in Europe, APAC & LATAM markets

- Responsibility for brand & comunciations, delivering through-the-line consumer facing campaigns through range of online and offline channels including Digital, TV, Radio, Outdoor, Print & Experiential - Management of external agency partners and internal stakeholders from travel to deliver strong product lead communications.- Developing & proactively leading travel marketing strategy amongst wider marketing team, incorporating site, ecrm, affiliates, search, seo and pr- Responsibility for driving the brand’s paid for display activity, including devising strategy, technology development & optimization.- Manage marketing team budget, with full financial reporting & quarterly phasing.- Finding solutions to improve the onsite customer experience - Responsible for co-ordinating & integrating lastminute.com social media strategy - Deliver fully integrated comms demonstrating effective ROI against strict company KPIs

- Led the planning & implementation of through-the-line marketing for Virgin Media’s content division, covering television and digital portfolio - Management of the Virgin Media tv digital and social media strategy, overseeing briefing external agencies, content creation, VOD, website management & CRM- Communication planning - working with media & creative agencies to develop fully integrated above the line marketing campaigns with particular focus on digital comms, tasked with driving viewer growth, web traffic, buzz tracking and brand awareness.- Creative implementation/campaign management - contributing to all stages of the creative & design development process to ensure creatively distinct integrated campaigns. .- Brand guardian for the LIVING and Challenge brands, responsible for development of brand strategy & quality control, both on & off-air in conjunction with internal stakeholders. - Developing both long term & immediate strategic commercial partnerships across retail, FMCG, fashion, automotive and media sectors.- Management of marketing budget, inlcuding full financial reporting.

Outdoor activity company based in south LondonLaunched company in final year of university. Built & ran the business in my spare time for number of years before selling for profit in 2008 to multi site operator

•Management & delivery of all B2B focused marketing communications•Delivery of creative advertising solutions, directed at both major media agencies and clients, working to strict deadlines and high expectations•Coordinating direct response marketing initiatives online & offline including direct mail, flyers, promotional e-mailers & management of the division’s client databases.•Brand guardian tasked with championing the Pearl & Dean brand, internally & externally. •Developed range of initiatives such as corporate merchandise, sponsorship & promotional activity, client events, BAFTA, Cannes and several UK film seasons