Monetization and Product-Led Growth.

Lead Cross-Functional Teams: Steering diverse teams at Globoplay, a leading Brazilian vMVPD subscription service, fostering a culture of innovation and collaboration.Spearhead the Sales Squad: Championed a multidisciplinary team through lean inception, culminating in the launch of a pivotal feature. This innovation consistently contributes to 25% of monthly sales, highlighting our dedication to innovation and customer-centric solutions.Innovate User Experiences: Conducted in-depth research and executed new user journeys, such as Podcasts and Cars, enhancing user engagement and platform versatility.Drive Continuous Innovation: Continuously challenge and inspire the business and tech teams with groundbreaking ideas, fostering a culture of forward-thinking and adaptability.Transform the Home Page: Reimagined Globoplay's Home Page into a dynamic "shop window," showcasing our diverse range of products, content, and strategic partnerships.Lead Product Discoveries: Guided product discovery sessions across various themes, significantly influencing the strategic roadmap of multiple squads and ensuring alignment with our long-term vision.Expand Globoplay's Reach: Played a pivotal role in expanding Globoplay's market presence to the USA, Europe, Asia, and Oceania, broadening our global footprint.Align Stakeholders: Ensured continuous alignment with stakeholders regarding our product vision, fostering a unified approach to achieving our strategic objectives.Prioritize and Plan: Masterfully prioritized product features and capabilities, meticulously crafting user stories and keeping our roadmap consistently aligned with our strategic goals.

Championed Product Lifecycle Management: Directed comprehensive market research, product discovery, and development processes for Globoplay Podcasts, aligning stakeholder expectations and ensuring a seamless product journey from concept to launch.Cultivated SEO Excellence: Initiated and led "SEO Culture" meetings, uniting cross-functional teams to elevate the company's SEO strategy, significantly enhancing online visibility and content discoverability across the platform.Streamlined Stakeholder Communication: Spearheaded the development of a structured system for recurring reports, ensuring stakeholders receive timely, insightful updates on product performance and strategic initiatives.Enhanced Product Development with User Insights: Systematically integrated customer feedback into the product development process, refining product requirements to better meet user needs and enhance customer satisfaction.

Pioneered E-Learning Platform Development: Spearheaded the creation of a WordPress-based Learning Management System, establishing a robust platform for digital education and training.Launched "De Zero a Online" Course: Conceptualized and developed an innovative online course designed to empower individuals with the skills to build websites from scratch, democratizing web development knowledge.Hosted Educational Live Sessions: Regularly conducted live streaming sessions aimed at educating small business owners on website creation and digital transformation, fostering a community of digitally savvy entrepreneurs.Established Niche Travel Blog Brand: Created a unique travel blog brand tailored to Portuguese-speaking travelers exploring London, offering culturally relevant content and insights to enhance their travel experience.

Spearheaded Design for Verbo Magazine: Served as the editorial designer for Verbo Magazine, a Christian publication tailored to the Brazilian community in London, where I crafted engaging layouts and visual narratives that resonated with the magazine's diverse readership.Crafted Compelling Advertisements: Took the lead in designing innovative advertisements for a variety of advertisers, delivering custom creative solutions that effectively communicated their messages and engaged their target audiences.Specialized in WordPress Web Design: Demonstrated expertise in WordPress, creating user-friendly, aesthetically pleasing websites tailored to meet the specific needs of clients, enhancing their online presence and user engagement.

Tailored Product Development for the Brazilian Diaspora: Strategically developed and launched a suite of products designed to meet the unique needs and preferences of the Brazilian community in London, enhancing their connectivity and access to culturally relevant resources.Led a Niche YouTube Channel: Directed a YouTube channel dedicated to Brazilian entrepreneurs in London, providing valuable insights, guidance, and support to foster a thriving entrepreneurial ecosystem within the expatriate community.Excellence in Customer Care and Project Oversight: Assumed full responsibility for delivering exceptional customer service and managing complex projects, ensuring high satisfaction levels and seamless execution from inception to delivery.

B2C Product Leadership: Spearheaded the development of a consumer-facing product, guiding it from concept to market launch, and ensuring it met the needs and expectations of our target audience.Cross-Functional Team Management: Skillfully managed a diverse team of professionals across various disciplines, fostering collaboration and innovation to drive project success.Marketing Strategy Execution: Took charge of both paid and organic marketing strategies, crafting and implementing campaigns that effectively increased brand visibility and engagement.Lead Generation Expertise: Played a pivotal role in generating verified leads, employing strategic marketing techniques and analytics to attract and convert potential customers.Boosting Sales Through Targeted Campaigns: Successfully increased the volume of up-sells and cross-sells by designing and executing targeted marketing campaigns, significantly enhancing revenue growth.

Exemplary Customer Service Recognition: Earned the prestigious 100% Harrods Guest Shopper Customer Service Certificate, a testament to my commitment to delivering unparalleled customer experiences within a luxury retail environment.Outstanding Sales Performance: Consistently exceeded daily sales targets through expert product knowledge and persuasive selling techniques, contributing significantly to the store's revenue goals.Efficient Stock and Logistics Management: Oversaw the coordination of stock arrivals and managed in-store logistics, ensuring optimal inventory levels and smooth operations, thereby enhancing the overall shopping experience.

Comprehensive Design Projects: Spearheaded the design and artworking of diverse projects from initial concept through to final completion, showcasing a strong ability to translate creative visions into tangible outputs.Expertise in Design and Layout: Upheld an exceptional standard of detailed design and layout proficiency, continuously advancing my knowledge and application of design principles to deliver high-quality work.Stakeholder Collaboration: Actively liaised with stakeholders, printers, and marketing teams, ensuring clear communication and collaboration throughout the project lifecycle to meet and exceed project expectations.