AI/ML Apps & Tools - Search, Browse & Merchandising Automation

• Led globally distributed team across Australia, India, Russia and United States to redesign, replatform, and redevelop Breville.com while also focusing on the new Coffee Essentials Buy Journey experience.• Delivered MVP (Front End and Back End) and relaunched US market, developed product roadmap, and subsequent global rollout plans; replatformed to CommerceTools, AEM cloud services, Adyen, and Auth0.

• Focused on improving overall user experience (playing and buying) and alignment/integration with Microsoft.com, Xbox Console, and PC Xbox App; including digital games, subscriptions, consumables, select hardware experiences, purchase flows, Universal Cart, checkout, and search. • Delivered Milestone 1 Planning: Project Greenland 150+ page BRD, KPI’s and measurement plan, PowerPoint presentations, future product roadmap development; led stakeholder meetings and experience reviews.

• Launched New Digital Store Pop-Up Checkout Product• “Nordy Market” Mobile App Product Lead & Hackathon Amazon Award Winner• Launched Our First Digital Store Tableau Dashboard• Own Prioritization Process for full Digital Store Product Backlog including: Nordstrom Local, NYC Flagship• Owned Roadmap & Launch of MVP (Milestone 1) for Major Swim Lanes of Checkout Modernization • Product Lead/Liason to: Loyalty, Customer Data, UX, Marketing, Sales Audit, Gift Card, Workforce Enablement, E-Receipt, & Store Operations• Own Store App Ecosystem Portfolio Integration Product Management• Test & Learn and UAT Testing Accountability • Led Development of Transaction Data Product

• Launched On-Device Marketing/CRM & Product Owner for Ads & Push Notifications• Launched & Product Owner: “Team HTC” Loyalty Program• Project Manage Web & Email Development Resources• Manage all CRM & eCommerce Requests to Creative• Key Contributor: Grew eCommerce Revenue 150% YoY• Major Product Launches: HTC Vive, UA HealthBox, HTC 10, HTC One A9• A/B, Multivariate Testing QA & Oversight• Manage Overall CRM, Email & eCommerce Calendar• Responsible for HTC.com Site Analytics & Reporting• Manage Site Promotions & Flash Sale Execution• Cross functionally Lead Marketing Team Projects

User Experience & Production Design Team Management - Microsoft Store, Online (Worldwide)• Managed UX Team Projects/Workflow of 15-20 Designers, 3-5 Copywriters• Onboarded & Trained New International Team in Dublin, Ireland• Improved Imagery Acquisition Efficiency: Recommended Creating New Position and Hiring Asset Coordinator• Lead Team Meetings & External Stakeholder Meetings• Improved International Product Onboarding Process by Leading Cross-functional Efficiency Meetings and Process Documentation• Streamlined Creative Brief Optimizing Project Efficiency• Responsible for Project Timelines including Iterations for Wireframes & Comps• Managed Design Projects Including: Surface, Windows Phone, Xbox• Responsible for Overall Site-wide UX Team Project Performance

Product Manager for Audience Boost & Category Targeting - Microsoft Advertising (Worldwide)• WW Business Plan / Product Plan Development: Roadmap, Value Prop, Field Execution• Packaging Policy Documentation and PowerPoint Presentations• Process Evaluation, Enhancement and Documentation• Collaboration with Engineering, the Field (A&O), and External Agencies on a Regular Basis• BlueKai Campaign Set-up and Management • vNext Offsite: New Product Creation and Presentation• Product Dashboard Creation – Across Products• Data Acquisition Cost (DAC) Reporting• Product Revenue Reporting with Data Cubes: MNR, YAP (Pivot Tables)

Marketing Manager for Upgrade, Add a Line & Services• Wireless eCommerce Marketing Team• Website Overhaul: Creative Refresh of Services Promotions• Led New Cloud Services/App Launches Online• Cross-functional Team Collaboration: Product Marketing, Customer Lifecyle Management• iPhone 4 Launch: Website Promotions• Windows Phone 7 Launch: Website Promotions• Ad Design Oversight, Implementation: Online Campaigns• Revenue Reporting and Strategic Analysis

• Email promotions & Social Media campaign management • SEO, PPC, Search Marketing assistance• Affiliate marketing assistance• Public Relations coordination, project management, planning and writing (press releases, securing interviews, product reviews, etc)• Advertorial creation, copywriting/copyediting• Graphic design work• Campaign ad planning and testing

• A founding member pre-launch marketing program team, pilot program nationwide: "Microsoft Windows Guru" program• Performed trainings on Windows and Office in accounts throughout the Puget Sound region and represented Microsoft • Worked with focus groups at the Retail Experience Center (REC) at Microsoft in Redmond• One of two lead cast members for a training video filmed at Microsoft Studios in Redmond• One of four product demonstrators for the “Mojave Experiment” TV and internet advertising project filmed in San Francisco

• Worked closely with the Marketing Manager at CRG at the World Trade Center (Seattle)• Wrote, edited and designed sales proposals, case studies and product/service descriptions• Researched and analyzed competitive landscape and searched for public relations speaking opportunities