▪ Managing a department of up to 4 affiliate managers▪ Managing a team of Affiliate Executives, ensuring campaigns are kept within budget and maximum ROI is achieved.▪ Acquire new partners to grow the affiliate scheme.▪ Manage the affiliate budget, including commission and budget spend.▪ Train up a team of Affiliate Executives to ensure their knowledge is up to date and accurate.▪ Manage the affiliate budget, including commission and budget spend.▪ Initiate new campaign ideas, incentives and bonuses for the affiliate scheme▪ Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume.▪ Working closely with Call Center managers to maximize results.

Establishing the company's marketing array from the ground up:Staff recruitment, initiating organizational and professional processes, defining a strategic plan, setting goals, monitoring performance.Managing a department of 17 professionals and managers, including:Media dept., Affiliates Dept., Email Marketing, SEO, Design and Copywriting.Acting Affiliates Director, recruiting and managing an affiliates director.Hands-on management of the affiliates sector: daily interface with key affiliates, negotiating towards potential partnerships, closing agreements, training new Affiliate Account Managers, implementing work processes.Optimizing campaigns according to analysis and feedback from the sales array, towards improvement of traffic and increase of ROI.Ongoing marketing research, analyzing competitors; defining brand perception; evaluating market penetration rate; insight into customer needs.

Art Director | McCan Ericsson Advertising Agency and Baumann-Ber-RivnayManaging campaigns for various commercial companies, including strategic clients:Tnuva, YES, Hamashbir Lazarchan, New Pharm, Yesh Atid Party CampaignDeveloping a concept (creative) for the advertising collaterals, responsibility for all the graphic outputs: Press, TV, billboards, etc.