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I am an accomplished engineering leader, deeply vested in data integrity, accurate measurement, and rigorous standardization. With a distinctive track record of building robust digital engineering organizations, my efforts have successfully scaled across diverse web platforms, engineering processes, and digital brands, significantly contributing to billions in revenue.My core competency lies in harnessing the power of data to empower eCommerce entities, enabling them to confidently navigate the intricate digital ecosystem of visitor behavior and customer solutions. My broad technical expertise spans from analytics and digital marketing to personalization, consistently pushing digital capabilities towards unchartered territories and creating novel business opportunities.As a driven professional, I prioritize delivery and relentlessly pursue the establishment of a high-quality culture within my teams. I adeptly manage vendors, ensuring all objectives are met efficiently. My passion lies in turning data into actionable insights and strategies, leading to measurable business growth and success. My focus is not just on the 'what' and 'how' of digital engineering, but also on the 'why,' understanding the needs and motivations of the digital ecosystem and harnessing this knowledge to create solutions that deliver exceptional results.
Power Digital Marketing
View- Website:
- powerdigitalmarketing.com
- Employees:
- 1937
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Principal Data EngineerPower Digital MarketingDenver, Co, Us -
Vp Of Data EngineeringPower Digital Marketing Feb 2023 - PresentSan Diego, Ca, Us -
Vp Of TechnologySproutward Jan 2020 - Jan 2023Southborough, Massachusetts, UsSproutward is a boutique agency focused on digital transformation, media, and analytics. Polaric is an ecommerce analytics solution built by Sproutward.I have played a foundational role in creating Polaric as an offering blending digital marketing, site analytics, and OMS into actionable insights for digital marketing investment.As Sproutward's first engineer hire, I am an individual contributor and have created solutions for Polaric single-handedly. I currently lead a team of 6 engineers.Polaric is built using the modern data stack methodology - load data directly to data warehouse, transform the data in the warehouse, and visualize. The Polaric stack is built on BigQuery using dbt for transformation and Looker for visualization.Polaric started with Google Sheets, dbt, BigQuery, and Looker using vendors Supermetrics and Stitch. We transformed this into a secure multitenant SAAS offering adding Funnel and Fivetran.To supplement feeds our vendors do not support, I built a JSON-based data pipeline that loads data through email, SFTP, and APIs using Cloud Functions/Run, GCS, Cloud PubSub, Cloud Scheduler, Cloud Tasks, Cloud Functions, and Bigquery.Currently I am working these 4 things:1) Polaric customer portal - the portal is built using react, nextJs, TailwindCSS and firebase. The portal will be the front-end for our self-service offering enabling customers to sign up and administer their own account. This is a solo effort.2) CICD workflow automation - our primary development activity for Polaric is dbt modeling and visualization. We built a workflow broker to orchestrate our build and audit services to support our CICD workflows and future automations.3) Bootstrap agile culture and release engineering - we run a product backlog and a kanban board to support Polaric and all client work.4) Remodel Polaric - enhance modeling to support rapid deployment of feeds, custom client development, and a new data warehouse design. -
Vp Of Technology(Early Years)Sproutward Mar 2019 - Jan 2020Southborough, Massachusetts, UsThe early years at Sproutward involved innovative work outside Polaric. These are some solutions I built:* Washing machine triggered marketing using segment.io, Microsoft azure and Salesforce Marketing Cloud to drive email campaigns. Traffic from washing machines flows through segment.io to a service(function) on Azure that transforms the stream to capture in SFMC to trigger email campaigns from new user signup to driving customer customer retention and powering "invite a friend".* used Zapier to capture Meta(facebook) events to create new users in Cheetah Digital. -
Javascript Full-Stack EngineerRidiculous Engineering Nov 2018 - Mar 2021Full-stack JavaScript engineer using MeteorJS. Responsible for multi-tenant capabilities covering organization, account, roles, invoicing, and payments. Integrated with Stripe.
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Digital ArchitectRestoration Hardware Jan 2018 - Oct 2018Corte Madera, Ca, UsEstablished RH digital analytics program• Deployed a tag quality test automation solution to be used in any stage of SDLC. Developed using AWS EC2, Jenkins, docker, node.js, nginx, puppeteer, mocha, chai, and mitmproxy.• Converted analytics program from Coremetrics and Tealium to Google Analytics enhanced eCommerce and GTM.• Developed a portable framework to maximize GA: built out an explicit site hierarchy; created new concepts for site channel and site channel entry; supported independent merchandising and catalog hierarchies.• Established governance for site dimensions, values and marketing tags. Ran keep/kill sessions to cleanup tags.• Established vendor relationships to support ongoing operations. -
Director Digital ArchitectureStaples Feb 2017 - Oct 2017Framingham, Ma, UsRole - stabilize and enhance Staples digital tier.Accomplishments include:* Led Staples analytics solution design and governance organization.* Conduct review into all digital tagging implementations for design and front end performance.* Partnered with operations as web performance consultant for www.staples.com.* Initiated engagement with performance vendor to score digital tagging and performance impacts against conversion.* Deployed POCs for Segment and Google Analytics to demonstrate extending digital canonical layer to Segment and moving tagging workflow to Segment UX. Demonstrated rapid turn on and off of data flow to solutions with data enrichment. -
Director Analytics EngineeringStaples May 2015 - Oct 2017Framingham, Ma, UsRole was to mature engineering organization while expanding scope to all of North America and Europe.Accomplishments include:* New innovations include instrumentation to measure tag failure and a technique to support site performance by moving cookies from origin domain.* Built in-house team to replace digital marketing engineering vendor.* Established governance for customer behavior analytics tier and digital marketing tagging* Increased responsibility of organization to support additional 18 markets with existing team* Successfully integrated and supported Qubit in parallel with Adobe Analytics.* Maintained team integrity throughout multiple organizational changes.* Rebuilt solution design team. -
Sr Mgr Analytics EngineeringStaples Jan 2013 - May 2015Framingham, Ma, UsRole was to expand organization’s serviceability to new properties and revenue generating opportunities using data.Accomplishments include:* Built a data engineering organization. Solutions engineered include a cloud-based sales opportunity uplift model and a solution for SKU velocity anomaly detection.* Architected a canonical digital layer across all of Staples branded properties increasing productivity, decreasing maintenance and improving data quality.* Innovated audience labeler solution allowing Staples to label customers as a 3rd party for internal campaign targeting. This was used to drive 11% incremental lift in RPV for an advertising campaign.* Instrumented solution to analyze cross-shopping behavior across Staples digital brands by reading 3rd party cookies.* Developed solution using a tag container as a real-time user experience modification solution to rapidly deploy banner content during holiday.* Recipient of chairman’s award and enrolled in leadership program. -
Manager Ecommerce IntelligenceStaples Mar 2012 - Dec 2012Framingham, Ma, UsRole was to establish new engineering group in center of excellence dedicated to digital tagging and experimentation.Accomplishments include:* Established team responsible for tagging and experimentation for Staples digital properties covering >$6 billion in revenue.* Organized team to support Staples software change management while keeping an agile culture and focus on delivery.* Partnered with technical architecture to develop personalization solutions leveraging analytics data including a cart-topper banner and product recommendation carousels.* Designed real-time customer labelling solution to overcome handling arbitrary groups of 100,000s of accounts into traffic splits for AB test overcoming shortcoming in Adobe Target.* Developed reusable chat integration to replicate across Staples digital properties. Chat solution enhanced to support AB testing of chat strategies. Chat instrumented for analysis. * Enhanced eCommerce capabilities using experimentation platform including fast-track landing pages, add-to-cart banners, BOGO banners, and a capability to dynamically build banners. -
Application Development ConsultantStaples Sep 2009 - Feb 2012Framingham, Ma, UsRole was to redesign existing eCommerce front end while implementing complete analytics solution and integrating new experimentation platform. Accomplishments include:* Refactored customized Websphere Commerce pages into well known front end patterns using MVC, service locator, and delegate patterns to isolate Staples proprietary logic. * Developed reusable design for implementing analytics creating custom tag library that was context aware to retrieve the correct data based on the user’s location in the site.* Led tagging team while working with stakeholder and driving solution beyond original specification. * Extended Websphere Commerce to serve JSON payloads to act REST-like to enable mobile app for order approvals.* Successfully integrated experimentation platform during holiday blackout period delivering campaign to handle complex contract logic for homepage banners receiving executive recognition.Technologies include: Websphere Commerce 6.0, JSPs, JSTL, custom tags, Adobe Site Catalyst, Adobe Test and Target -
FounderAgoraware Inc Sep 2009 - Oct 2012Agoraware serviced a boutique industry in Colorado with a point of sale solution. Solution is a customized open source solution that ran on industry leading hardware. Features included member management, custom labeling, scale integration, compliance reporting, security camera integration, customized promotions, and contract management. As founder, I was responsible for development, installation, maintenance, sales, hr, legal, and accounting. Solution was responsible for 10 million in sales across 30 clients from Colorado to California.
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Software Developer ConsultantIvb Sep 2008 - Aug 2009Continued work at Corporate Express as a independent contractor.
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Lead Technical ConsultantPerficient Apr 2008 - Sep 2008St Louis, Mo 63141, Mo, UsSame role as before for existing Perficient client. -
Senior Technical ConsultantPerficient Oct 2007 - Apr 2008St Louis, Mo 63141, Mo, UsBoldtech was merged with Perficient, Inc October 2007. Continuing role with client started with at Boldtech. -
ConsultantPerficient Nov 2006 - Oct 2007St Louis, Mo 63141, Mo, UsRole as a software consultant starts with Corporate Express as first client in 2006. Engagement with CEXP went through purchase to Staples to present.Acted as a lead for front-end engineering for eCommerce solution doing 1 million transactions daily.Accomplishements include:* Architected front-end design using JEE design patterns and mentored junior developers in implementation.* Defined accessibility position for client based on Section 508 guidelines.* Implemented test framework for servlet testing.* Received spot bonuses for achievements.Technologies include: BEA stack of technologies including WLP 9.2, ALSB 9.2, ALDSP, and WLI 8.1, portlets, SOAP web services, Apache Beehive, Cactus, JUnit, FIT/Fitnesse, httpunit -
Software DeveloperSun Microsystems Inc Sep 2005 - Oct 2006Palo Alto, Ca, Usworked on modifying the front end of a third party application; incorporated entitlement system and identity system; provided a support role for application -
Software DeveloperStoragetek Jan 2000 - Sep 2005developed and maintained web applications using tomcat, java, oracle, html, css, javascriptprovided 3rd party plugin shapes for Visio 2002 application using C# and .Netdeveloped pilot project for SAN discovery tooldeveloped and maintained tool for SAN proof of concept repositorydeveloped tool for professional services dashboard for project deliverablesconverted and maintained the service field's tools websitedeveloped prototype for a portal application
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EngineerStoragetek Jan 1999 - Jan 2000fibre channel hardware tester, test plan developer
Daniel Doyle Skills
Daniel Doyle Education Details
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University Of Colorado DenverElectrical Engineering -
Monmouth CollegePhysics
Frequently Asked Questions about Daniel Doyle
What company does Daniel Doyle work for?
Daniel Doyle works for Power Digital Marketing
What is Daniel Doyle's role at the current company?
Daniel Doyle's current role is Principal Data Engineer.
What is Daniel Doyle's email address?
Daniel Doyle's email address is da****@****ail.com
What is Daniel Doyle's direct phone number?
Daniel Doyle's direct phone number is +130388*****
What schools did Daniel Doyle attend?
Daniel Doyle attended University Of Colorado Denver, Monmouth College.
What skills is Daniel Doyle known for?
Daniel Doyle has skills like E Commerce, Web Services, Software Development, Agile Methodologies, Web Applications, Analytics, Javascript, Integration, Web Analytics, Management, Sdlc, Java.
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