DIGITAL & PRODUCT MARKETING | BRAND & VALUE PROPOSITION | CHANGE MANAGEMENTCROSS-FUNCTIONAL | TEAM LEADERSHIP | CONTENT DEVELOPMENT | PRODUCT MANAGEMENT• Thrived in a multifaceted executive-level marketing leadership role, overseeing external/internal resources, such as digital, product, and communications marketing and product management functions.• Executed end-to-end technology (Marketing ‘Tech Stack’) and cross-company digital demand-generation engine to achieve annual marketing-originated pipeline of 20%+, coupled with consistent inbound lead volume growth 200%+ on a quarterly basis.• Led cross-organizational initiatives to devise/enable a core set of strategic GTM playbooks, involving core sales communications to customer targets, ‘pitch decks,’ and persona-based presentation content.• Directed and built SDI’s comprehensive digital platform, including the company website and visitor experience tools, social media platforms plan, lead capture optimization, and marketing tech stack integration, encompassing Marketo, Salesforce, PathFactory, and Ceros.• Built high-performing teams as well as cultivated strategies and execution plans to drive SDI’s revenue (MRR, ARR, and EBIDTA) growth plans across multiple industry verticals.• Cultivated SDI’s core value proposition in close collaboration with Chief Executive Officer (CEO) and other key leaders, as well as launched innovative tools and technologies, coupled with driving enhanced value proposition(s) to newly identified target markets.• Designed comprehensive messaging structure, brand framework, and multifaceted value proposition to articulate robust solutions and service value for customers, thus addressing business challenges.• Developed and launched Platform ONE™ brand and related GTM efforts with compressive platform re-architecture definitions; and enhanced cloud-based data storage/analytics capabilities.• Delivered tangible access to ‘The Connected Life Experience™’ for customers.

MARKETING SUCCESS MANAGEMENT | PIPELINE DEVELOPMENT | DEMAND GENERATION PROGRAM MANAGEMENT | GLOBAL MARKETING LEADERSHIP | MARKETING OPERATIONS• Involved in company’s pipeline development, improving partner-led pipeline (80% of revenue) and overall demand generation 200%+ within four quarters.• Steered and directed global channel partner ecosystem accounts, covering 80%+ of company top-line revenue.• Identified lucrative business opportunities across new/existing markets; facilitating global channel marketing automation platform infrastructure; and building out a robust foundation for marketing success.• Digital Marketing: Delivered new content syndication capabilities, partner engagement platforms (via SFDC), purpose-built social media programs, and subscription-oriented broad-based communications.• Implemented multi-quarter brand re-casting, as well as related communications elements targeted -to and -though partners, channel press, and analysts.• Earned increased responsibilities and promotion based on performance excellence and strong work ethic.Utilized solutions-oriented and innovative perspective to create and develop content direction/functionality.• Transformed marketing communications, including end-to-end website, messaging, and content development.

SALES & BUSINESS GROWTH | POS SOLUTION DEVELOPMENT SOCIAL MEDIA MANAGEMENT | CUSTOMER ENGAGEMENT• Operated as a key senior management team member, establishing the organization as an industry leader in contemporary POS, as well as exceeding overall sales and business growth objectives.• Optimized customer engagement via advanced loyalty and gift solutions, administering flexible/robust POS solutions to leverage contemporary payment paradigms, encompassing mobile technology and social media.• Conceptualized comprehensive go-to-market strategies and robust point-of-sale (POS) solutions.• Deployed successful marketing campaigns from ideation-to-execution, along with building strategic relationships and partnering with key industry players, agencies, and vendors.• Promoted company's existing brands and introduced new products to market, along with restructuring annual budget plans, scheduling program spend, and ensuring sales quotas and goal achievement.• Researched and developed marketing opportunities and strategic plans, along with gathering, investigating, and summarizing market data and trends for reporting and documentation.• Recruited, trained, and managed marketing and sales teams to achieve sales and marketing objectives.

LARGE-SCALE LAUNCH MANAGEMENT | CUSTOMER & PARTNER-FACING ENGAGEMENTSOFTWARE SOLUTION | BUSINESS OPERATIONS MANAGEMENT | PRODUCT MANAGEMENT• Strategically partnered with internal and external partners to manage large-scale launch, along with growing revenue from $90M to $280M as a foundation for company’s subsequent $1.1Bn exit.• Attained promotion to Executive Vice President within 18 months, maintaining responsibility for overseeing Marketing and Product Management functions while gaining responsibility for entire Sales team comprised of 120+ sales professionals (Direct & Channel).• Optimized/enhanced recruitment rates and leads 25%+; and increased partner engagement 500%+.• Digital Marketing: Turned around underperforming digital marketing programs to secure 4K+ sales leads on a month-over-month basis.• Repositioned, transformed, and launched Merchant Warehouse (MW) across the payment industry for installed base and prospective customers, along with existing and target ISV/VAR partners.• Achieved overwhelming success regarding development/launch of GENIUS Customer Engagement Platform™.• Excelled as an ideation-to-execution driver regarding the GENIUS™ platform while achieving transition from service to product software solutions.• Conducted market analysis and directed market requirements for new, enhanced & robust software solutions.• Delivered compelling, engaging, and comprehensive framework for partner co-marketing and co-selling engagements.• Consistently exceeded and optimized revenue growth rates, coupled with achieving net-new revenue goals on a year-over-year basis.• Oversaw requirements definition, customer and partner-facing engagements, messaging, field programs, and communications initiatives.• Supported organization to achieve recognition as an industry leader across payments technology and solutions for SMB and enterprise customers.• Managed end-to-end marketing and product management functions, operations, and processes.

CHANNEL MARKETING MANAGEMENT | REVENUE GROWTH | SITE UTILIZATION OPTIMIZATIONPARTNER RESOURCE ENGAGEMENT | CROSS-CHANNEL CAMPAIGN PLANNING | FIELD MARKETINGCAMPAIGN DEVELOPMENT | DEAL REGISTRATION ELEVATION• Established and launched Novell’s new partner portal, realizing 500% increase in site utilization and partner resource engagement, coupled with double-digit increase in partner deal registrations.• Deployed and managed channel marketing efforts to drive revenue attainment and growth regarding 10K+ solution providers, resellers, systems integrator, MSP and ISV/OEM partners, and VADs on a global basis.• Elevated channel revenue 50%+, thus winning (2) ARC/VAR business awards and (3) nominations, and (2) “Everything Channel’s” ‘Channel Chief’ awards.• Optimized Novell Deal Registration participation 200%+ as well as initiated PartnerNet partner program representing significant strategic shift from entitlement-based approach to value-based partnerships.

REVENUE GROWTH | GO-TO-MARKET STRATEGY DEVELOPMENT | PROGRAM MANAGEMENT• Supported fast-track revenue growth on a global scale from $35M to $225M within two years through devising distribution partnerships and go-to-market strategies.• Led planning, strategy, communication, and execution of channel and distribution marketing efforts in the U.S.• Developed and launched Kaspersky’s comprehensive Channel Partner program, including VAR sales programs, messaging, branding, program content, partner portal structure and deployment, field execution, press and analyst interaction, and ongoing channel program management.

REVENUE GROWTH RATE OPTIMIZATION | PROGRAM FRAMEWORK DEVELOPMENT STRATEGIC MARKETING MANAGEMENT• Realized 23%+ average revenue growth rate via developing Progress’ Channel Partner Market Development Program, “Business Empowerment,” ―Adopted by 175+ channel partners worldwide.• Conceptualized strategies, program framework, and execution for partner sales marketing initiatives via company’s Independent Software Vendor (ISVs).• Secured win-win strategic marketing, communications, and IT agreements with Citrix Systems, IBM Global Services, Hewlett-Packard, Sun Microsystems, eSoft-UK, Compaq, and Navisite.