Dane Williams Email & Phone Number

Ellensburg, WA, US

Ellensburg, WA, US

• Develop and execute strategy to grow business and achieve all financial, operational, and customer satisfaction objectives for a Pacific Northwest craft brewery and tap room operator which produces a portfolio of.
• Lead and collaborate aspects of sales, marketing, distribution, brewing, packaging, product development, operations, accounting, and human resources with shared P&L responsibility for a craft brewery selling 25,500.
• Work closely with 17 wholesalers distributing brands including Irish Death, High Five Hefe, Double Rainbow, and Cozy Sweater in the states of Washington, Oregon, Idaho, Alaska, and Montana to seize all opportunities.
• Provide collaborative leadership and direction to a team of 37 total employees with a flat reporting structure.
• Improved processes and leveraged past relationships to enhance overall quality and operational efficiency of the company.
• Manage business and relationships with a creative agency and a social media marketing agency to ensure brand consistency.

St. Louis, MO, US

• Managed business with small format convenience and drug chains in the Seattle market area for the leading global brewer, producing, and marketing the world’s best-selling beers including Budweiser, Bud Light, and.
• Worked closely with small format retailers in Washington, Oregon, Idaho, Montana, and Alaska including decision points with 7-Eleven, Rite Aid, and Walgreens on building plans to grow their ABI business in the most.
• Communicated plans to 20+ wholesalers and field sales teams to ensure effective retail execution at 1,200+ retail outlets.

St. Louis, MO, US

• Led sales and profitability growth initiatives for Walmart stores in the five -state Pacific Division.
• Led and managed business, promotions, distribution, innovation, sales, and pricing initiatives for Walmart stores in Alaska, Washington, Oregon, California, and Hawaii which represented $70m in total ABI sales in 2011.
• Conducted primary buyer calls to manage account plans, prepare & present account business reviews, and utilize information-based tactics to sell-in and implement national and account-specific promotions to increase.

St. Louis, MO, US

• Oversaw efforts to grow distribution, sales, and market share at on-premise accounts in the high-profile Phoenix market.
• Built and cultivated effective relationships and developed sales promotion, marketing, and distribution programs to increase sales, sell-in new packages and pricing at national and regional chain accounts.

St. Louis, MO, US

• Oversaw development and activation of on- and off-premise retail marketing programs.
• Worked closely with five Sales Directors, Wholesalers, and Retailers to develop, execute, and sell-in impactful sales promotion programs to promote the ABI brands in both the on- and off-premise channels.

St. Louis, MO, US

• Supported the Bud Light Brand Team with national sales promotion programs.
• Planned, developed, delivered, and activated key retail marketing programs for the Field Sales team to build awareness and drive sales of Bud Light at key accounts across the U.S.; maintained and communicated brand.

St. Louis, MO, US

• Relocated to Anheuser-Busch HQ prior to acquisition by InBev to support the Vice President of Marketing.
• Served as trusted advisor and resource to the V.P. with a wide range of duties handling matters of sensitivity and urgency, utilizing discretion, maintaining confidentiality, and utilizing proven judgment, influence.
• Prepared and edited correspondence, communications, presentations, and other documents; conducted research and analyzed data to prepare reports; participated in decision-making processes and gained deep insight into.

St. Louis, MO, US

• Provided leadership and support to sales teams in the Phoenix market to secure incremental sales opportunities.
• Led and directed three Retail Account Managers to drive product placement and retail sales at 160 on- and off-premise retail accounts focused on the Contemporary Adult segment; set account-based objectives to drive.

St. Louis, MO, US

• Promoted and relocated to provide oversight, strategy and leadership of local sales & distribution efforts in Arizona and New Mexico.
• Managed key pricing, sales, marketing and operational actions in a diverse territory working closely with eight wholesalers to maximize sales of brands including Stella Artois, Bass, Beck’s, Labatt, Tecate, Dos Equis.
• Provided direction and leadership to wholesalers to maximize brand awareness, distribution, shelf space, display activity, and sales and market share growth through national and regional priority calendars, and.

St. Louis, MO, US

• Supported the District Sales Manager to maximize sales of the InBev brands in coordination with local wholesalers.
• Managed pricing, sales, marketing, and distribution initiatives for the InBev portfolio primarily in off-premise accounts working closely with four independent wholesalers in the Seattle metro area including Everett.

St. Louis, MO, US

• Recruited to support sales of the InBev Canadian Brands in the Seattle Metro area.
• Implemented plans to help deliver sustainable growth in brand equity, sales volume, market share, and competitive advantage for the Labatt Blue and Kokanee brands in the top-50 on-premise accounts.

Seattle, WA, US

• Sold radio advertising programs to local businesses in the Seattle Metro area for an owner of local radio stations, helping businesses build awareness and drive traffic through radio advertising.
• Identified non-buying accounts and sold them on the importance of marketing through local radio stations including KISW 99.9 The Rock of Seattle, 106.1 The Buzz, and 98.1 Classical Radio; maintained a pipeline of sales.