Dane Larson Email & Phone Number

Round Rock, Texas, Us

Build and maintain relationships with key PC partners - Intel, Microsoft, AMD, and Qualcomm. Leverage relationships to align strategic priorities and negotiate partner investment in support of marketing and sales activities. Engage regularly with internal stakeholders to identify areas of opportunity and provide relevant partner perspective. Serve as a mentor and peer leader to other members of the organization-Negotiated and managed $6M+ incremental partner investment to drive burst PC sales on dell.com and in retail resulting in +8.3% YoY unit sales growth-Managed a first-of-its-kind MDF investment that delivered $1M of incremental funds in support of PC marketing and sales activities-Onboarded a new alliance partner including securing MDF vendor funding for the marketing launch plan of a new PC-Establish and lead monthly/quarterly/annual engagements with alliance partners and key Dell stakeholders (product, sales, marketing) to review business performance results and align on vendor funding opportunities in support of shared goals

Bloomington, Illinois, Us

Led multiple cross-functional teams in 9 U.S. locations. Managed B2B agent marketing solutions (research, strategy, design, execution, and communication) which drove sales across 19,000+ independent contractor agents, internal stakeholder communications, and marketing department plan development. Direct oversight of $100+ million budget and managed relationships with 3 advertising agencies.-Increased agent participation in Search Engine Marketing (SEM), agent media, and agent event marketing programs by 64%, 65%, and 35%, respectively, by researching pain points, introducing program enhancements, and developing training and effective communications. Led to 144,000 YOY improvement in new auto policies booked.-Connected teams from multiple business areas to develop keyword governance strategy for SEM at enterprise and agent levels, resulting in 22% increase in consumer actions while saving $1+ million.-Developed GTM strategy to increase agent marketing activity in alignment with premium rate decreases. Researched agent performance by contract, developed B2B marketing and communication plan, and prioritized resource assignment to get in-market 50% faster than usual timelines. Led to increased agent marketing volume across 6 different programs and 845,000 YOY improvement in auto policy growth.-Influenced adoption of Agile methodologies in a knowledge-based department of 300+ employees by focusing on principles, developing clear leadership performance goals, advocating for Agile in ceremonies, and developing a resource list to break down silos and increase collaboration.

Bloomington, Illinois, Us

Led multiple cross-functional teams in 10 U.S. locations, overseeing program management (aligned dozens of cross-functional projects with strategic imperatives), internal stakeholder communications, marketing plan development, and $1+ billion marketing and sales budget.-Developed and executed GTM strategy for first-ever national agent marketing subsidy program that drove business growth for 19,000+ agents.-Led successful Agile pilot initiative in knowledge environment resulting in improved resource allocation, prioritization, and time to market. Served as a director lead in completely redesigning marketing department operation and structure (300+ employees) to incorporate Agile methodologies.-Improved time to market by developing a transparent project management process, enabling executive team to remove project roadblocks.-Developed a transparent budget and results review process that drove business results and enhanced budget forecasting.-Increased collaboration among marketing and sales teams by developing a cross-functional executive/director group that reviewed and prioritized new work items and prioritized appropriate resources for execution.

Bloomington, Illinois, Us

Headed three marketing departments covering geo-based regions: South Central Market Area (TX, LA, OK, AR, MO, and KS), Texas Zone (TX), and Great Western Zone (AZ, NV, CO, NM, UT, and WY). Engaged with executive teams to develop and execute marketing plans in alignment with regional business growth goals. Oversaw end-to-end marketing execution and all aspects of department operations, including staffing strategy, budget ($15+ million), ad agency relationships, people development, and compliance.-Led through change, successfully combining two distinct regional marketing operations.-Introduced CRM measurement discipline leading to refinement of sponsorship portfolio-Pioneered customized Facebook consulting, increasing agent platform adoption and customer connections-Drove B2B agent participation in direct marketing and event marketing to achieve business goals

Bloomington, Illinois, Us

Led team of marketing professionals in the Mid-Atlantic Zone (VA, NC, WV, MD, DC, and DE). Managed market research and insight development for geo region, translating insights, and executing marketing plans.-Developed and implemented first-ever market insights team for the region, including hiring, training/retraining, and market analyses.-Executed agent-specific co-op program aligning marketing subsidy resources to agents based on combination of market opportunity and business results

Bloomington, Illinois, Us

Designed and executed integrated marketing programs in support of car insurance products for the U.S. and Canada.-Served as lead analyst for Disney/Pixar Cars sponsorship; collaborated across multiple departments and ad agencies to develop and execute integrated marketing campaign. Led similar efforts for partnerships with the NFL and NCAA March Madness based on results.-Developed NowWhat.com campaign to influence young adult perceptions about the State Farm brand

Bloomington, Illinois, Us

Collaborated with two executive leaders on marketing solutions to grow sales territories in Texas. Functioned as lead product analyst for car insurance and similar products. Developed and communicated marketing plan in support of refined pricing strategy, leading to policy growth.

Bloomington, Illinois, Us

Helped customers through the claims process when they suffered a loss involving their home.-Recognized by customers and leadership for handling claims with accuracy, empathy, fairness, and urgency.