Dane Olson Email & Phone Number

Carbondale, Colorado, United States

Carbondale, Colorado, United States

• Responsible for continuous process improvement of all operations. A reliable professional with excellent attention to detail, a customer service mindset, and the ability to see both big picture and acute details.
• Work with all departments to understand and facilitate process needs and requests
• Develop and improve systems for sales, finance, inventory, service, and logistics
• Update, improve and implement warranty system with input/help from engineering
• Own and manage all things logistics
• Own the website with input from marketing

Greater Salt Lake City Area

• Administered integral business operation systems including NetSuite ERP, Shopify Ecommerce, and Celigo Netsuite/Shopify Integration API.
• Executed projects with NetSuite consultants to build internal workflows, customization, and automations to provide efficient solutions and KPI reporting to all internal business departments.
• Managed Shopify website content, visitor UX, data analytics, data capture, and consumer behavior reporting.
• Developed complex ECRM email workflows, email campaigns, and one-off broadcasts.
• Assisted marketing department in copy writing, asset concepts, scheduling, performance reporting, and overall execution.
• Ran all warehouse operations, including inventory management, logistics, fulfillment, and return processing.

Boulder, CO

• Planned and executed sales directives for multi-million dollar direct sales channel. Achieved 10% revenue growth year over year while combating increased competition in a small niche market.
• Reported weekly detailed sales analysis of 9 different direct to consumer sales channels, promotion performances, and webstore analytics. High level strategizing of inventory forecasting, product pricing, and margin.
• Oversaw planning and performance with key direct to opinion leader accounts such as Experticity, Outdoor Pro Link, National Ski Patrol, Professional Ski Instructors Association, and GSA military contracts.
• Responsible for building promotional email content, scheduling, messaging, and overall execution for both key third-party direct to opinion leader accounts as well as the BCA webstore.
• Worked closely with IT development team to help improve online purchasing experience, internal workflow, and systems efficiency across sales, inventory and marketing platforms.
• Supported sales and marketing teams with product videos, sales rep support, athlete/ambassador sponsorships, event donations, local and regional industry events, trade shows, and wholesale product clinics.

Boulder, CO

• Communicated and interacted with end users, retail dealers, opinion leaders, government agencies, and military personnel regarding order processing and maintenance, technical product questions, or warranty claims.
• Built out robust product FAQs, technical videos, and online product resources to support customer service team.
• Lead role executing a high scale product recall. Developed workflow efficiencies and documentation to quickly provide customers with the needed information, support, and materials to retain confidence in the product.
• Focused to increase efficiency and prioritize tasks among our growing customer service team.
• Attended local and regional events, trade shows, and retail clinics to support the marketing and sales teams.

Boulder, CO

• Supported customer service and warranty teams with overflow, walk-in customers, and orders via email or phone.
• Built out detailed product matrixes for online retail accounts like REI, Backcountry, Mountain Gear, and Evo.
• Provided support to both the marketing and sales teams to help build up customer contacts in our database, email lists, and sales leads. Constructed trade show booth and provided assistance with logistics of the show.