Senior Product Analyst, Lead
CurrentStreamline Standard Product Portfolio In September of 2016 I lead the implementation of a project to simplify all products in our small group market. This created a more concise, easily digestible product portfolio for our sales team and producers to work with. We eliminated 5 under performing/outdated product suites and replaced them with additional product options in our more profitable and popular product suites. I have personally lead annual efforts to ensure our product portfolio remains relevant in the market in an effort to further support our Sales team.Product ImplementationSince August of 2013 I have implemented a total of 14 products/product suites. This has lead to the addition of nearly 20,000 members to United Concordia (commercially or via partnerships) through membership in these new product options.Competitor and Market ResearchA major function of my role is to asses current and perspective new markets both from a market and competitor perspective. This involves the use of several different resources as well as the expertise of our Sales team. The end result is a more targeted product portfolio aimed to meet the needs of all market demands.Product Portfolio DesignThrough our business partnerships, I have assisted on a team that has implemented the dental product portfolios for 7 separate business partnerships. This has assisted these partnerships to position themselves for success selling ancillary products within there current markets.