Dane Wiseman's Location
United States, United States
Dane Wiseman's Contact Details
Dane Wiseman work email
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Dane Wiseman phone numbers
About Dane Wiseman
Dane Wiseman currently serves as Chief Marketing Officer at CyberFunnels. With over a decade of diverse experience in the marketing world, he brings a unique perspective to his work as an educator. Dane has held leadership positions at some of the most innovative and prolific marketing companies in the country. His combination of traditional wisdom and tech savvy has made him an invaluable resource to countless clients and students.Dane has been an Adjunct Instructor at New York University since 2015. He has worked with companies including ethology, Critical Mention, AirPR (now Onclusive), and Nearpod, where he developed an in-depth knowledge of digital marketing, analytics, and B2B/B2C practices. He looks forward to continuing to share his expertise with his students while working diligently to stay at the forefront of his industry.
Dane Wiseman Work Experience Details
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Chief Marketing OfficerCyberfunnels Feb 2020 - PresentOzona, Florida, UsChief Marketing Officer for CyberFunnels, a customer acquisition system focused on marketing and sales automation. I lead a managed services team that supports clients with digital marketing, including lead generation. CyberFunnels provide done-for-you marketing and sales automation programs through our flagship product that pre-qualifies prospects; resulting in higher lead to close rates, accelerated sales, and increased deal sizes. -
Adjunct InstructorNew York University Jan 2015 - PresentNew York, Ny, UsGraduate Courses: Search Marketing and Web Analytics Professional Development Courses: Digital Analytics I, Digital Analytics II, Social Media Advertising, Social Media Marketing Analytics, Digital Marketing AnalyticsCourses Developed: Digital Marketing Analytics, Social Media Marketing Analytics, Social Media Advertising -
Director Of Lead GenerationNearpod Aug 2017 - Feb 2020Dania Beach, Florida, UsResponsible for leading the demand generation strategy and execution for the Nearpod platform, generating qualified leads for sales, and achieving revenue goals for a SaaS product. Won 2018 MVP award and responsible for supporting and obtaining pipeline generation targets. Implemented campaigns that met revenue goals. Management of marketing P&L and agile marketing operations, including agencies. Responsibilities: Campaigns – Planning, strategy, implementation, and reporting across marketing channelsEvents – Strategy, operations, and management of 125+ sponsored events per year Website – Testing and optimization of existing pages; implementation of new pages Collateral – Creative direction for sales enablement and marketing collateral Agency – Design, PR, and Digital – Management of agenciesAnalytics – Created reports and dashboards for KPIs for marketing, sales, internal stakeholders, and investorsOperations – Owner of tech stack and interoperability across marketing tools Pipeline Management - Responsible for reporting and pipeline management across lead to sales stages Sales - Hired, trained, and acted as interim SDR team manager (10+ SDRs)Team Management - Management of marketing team, including campaign manager and graphic designer -
Director Of MarketingAirpr Sep 2016 - Feb 2017London, England, GbDirector of Marketing for AirPR, focused on growth marketing and connecting communications professionals with industry-leading measurement and analytics solutions.Led marketing efforts for early-stage startup. Developed programs across Marketo and Salesforce to drive marketing leads and new sales. Launched campaigns and continually improved lead channels through A/B testing of emails and landing pages. Generated new leads and launched marketing automation campaigns that drove 300 requests for product demos (MQLs) to generate sales pipeline of $900k within 90 days. Key responsibilities: - Enhanced brand and product positioning through new market categorization- Developed affiliate network of industry publications to drive leads at a fixed cost - Extracted prospect data from websites via custom web crawler and channeled into leads - Launched automation programs with Marketo to qualify leads before sales handoff- Created, launched, and presented on webinars with customers to drive new sales - SEO strategy led to 400% increase in YoY site visitors within 6 months -
Director Of MarketingCritical Mention Oct 2014 - Aug 2016New York, Ny, UsUnder my management, advertising spend across marketing channels averaged a 2100% return on investment. With “data first” strategies, advanced segmentation and attribution modeling across dozens of digital and traditional environments, marketing-driven leads enabled sales teams to continuously break YoY deal and revenue records. Product and client-driven research, analysis and marketing activity assisted client retention rates and grew partner channels. Organic search efforts resulted in top keyword rankings across key industry and revenue (lead) generating channels. Paid search spend was minimized with increased organic ranks, allowing for more focused keyword targets and landing page testing, which fueled retention and engagement channels: email, retargeting, video, and social ads. With a strong knowledge across all digital environments, including advanced knowledge in analytics, CRM reporting, and business intelligence, my unique skill sets increase revenue and add a competitive advantage. Worked directly with C-suite – managing team of marketing and sales with organizational goals tied into product and account management teams (product positioning and client retention across 1,200+ enterprise clients). Developed SDR program - hired, trained, and managed SDR team with on-ramp to account executive positions. -
Digital Marketing ManagerCritical Mention Jul 2012 - Oct 2014New York, Ny, UsDeveloped marketing department and team across multi-disciplinary functions within days of hire, assisted sales in reaching more than a million dollars of new booking revenue in first 4 months of employment, decreased marketing spend by more than half, while doubling year over year sales revenue.
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Senior Digital Paid Media SpecialistEthology Feb 2011 - Jul 2012Scottsdale, Az, UsDigital media expert with extensive skill sets in advertising, SEO, web development, and content creation. Clients included LifeLock, Coach USA, Endurance Warranty, EmpowHER, Liftopia, and CRH Medical Corporation. Vertical experience: AutomotiveB2BConsumer goods (e-commerce)EducationMedia and EntertainmentRetailTechnologyTravelFinancial ServicesContinued company and industry recognition for exceptional client performance and service. "Extraordinary Paid Search efforts that resulted in $1 million sales on $10,000 monthly ad-spend."Specialties: Digital Paid Media (Search and Display) AdvertisingAdWords (Google) CertifiedMicrosoft Advertising Accredited Professional Web design, development, and management skills. Design Languages: HTML, XHTML, CSS -
(Acquired By Ethology) Performance SpecialistEngineworks May 2010 - May 2011Portland, Or, UsPowering Online Performance -
Senior CopywriterBaum Marketing Group Dec 2009 - May 2010Lutz, Fl, UsWrote and edited web content while performing multi-disciplinary writing tasks for dozens of companies. Proficient in search engine optimization, search engine marketing (Paid Media), website design, and social media. Skills included an ability to write and publish comprehensive marketing and business documents, including: white papers, press releases, presentations, and performance reports. Online documents included internet publications of web content, blog posts, social media engagements, media web events and organic/paid copywriting. Paid Media included the research, setup, continued management and reporting of more than a dozen small and medium-sized businesses within both Local and E-commerce verticals, focusing on new business, lead generation, and online sales.
Dane Wiseman Skills
Digital Marketing
Social Media Marketing
Seo
Social Media
Sem
Google Adwords
Marketing
Marketing Strategy
Ppc
Digital Media
Lead Generation
Content Strategy
Online Advertising
Online Marketing
Strategy
Advertising
Web Analytics
Google Analytics
E Commerce
Web Marketing
Email Marketing
Analytics
Search Engine Marketing
Search Engine Optimization
Blogging
Copywriting
Keyword Research
Facebook
Content Management
Mobile Marketing
Interactive Marketing
Web Design
Integrated Marketing
Statistical Data Analysis
Data Mining
Pay Per Click
Customer Relationship Management
Management
Dane Wiseman Education Details
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University Of South FloridaInformation Technology
Frequently Asked Questions about Dane Wiseman
What company does Dane Wiseman work for?
Dane Wiseman works for Cyberfunnels
What is Dane Wiseman's role at the current company?
Dane Wiseman's current role is Marketing Leadership, NYU Adjunct.
What is Dane Wiseman's email address?
Dane Wiseman's email address is dw****@****ion.com
What is Dane Wiseman's direct phone number?
Dane Wiseman's direct phone number is +121239*****
What schools did Dane Wiseman attend?
Dane Wiseman attended University Of South Florida.
What skills is Dane Wiseman known for?
Dane Wiseman has skills like Digital Marketing, Social Media Marketing, Seo, Social Media, Sem, Google Adwords, Marketing, Marketing Strategy, Ppc, Digital Media, Lead Generation, Content Strategy.
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