Dane Peterson, Mha Email & Phone Number

Jupiter, Florida, United States

- Lead Paid Search and Paid Social campaigns, managing ad copy, creative, budgeting, and performance reporting with vendors/agencies.- Drive SEO initiatives across Trump.com, Golf, Hotels, Winery, and Real Estate units using SEMRush and other tools.- Analyze traffic and campaign performance through Google Analytics, Google/Meta Ads Manager, Data Studio, and CRM to report insights to stakeholders.- Collaborate with the marketing team on email marketing programs across business units.- Manage project roadmaps and budgets to meet digital strategy goals.- Report on paid ad campaigns, identifying opportunities for growth using CRM and industry tools.- Oversee vendor relationships, coordinating meetings and ensuring smooth day-to-day operations.

United States

• Cultivated a diverse client portfolio, including Inspire Recovery, Spark to Recovery, Concise Recovery, Infinite Recovery, Live Oak Detox, Bloom Recovery, Harmony Ridge Recovery, and Alpha Recovery.• Determined target marketing, segmentation, positioning, and messaging for successful product launches and sustained growth.• Orchestrated collaboration among multiple outsourced agencies for efficient, cost-effective web design, PPC, and SEO results.• Developed procedures with clinical and medical teams, reducing patients leaving (AMA) by 10%.• Executed a multi-channel marketing strategy, increasing client admissions by 30% within 10 months.

West Palm Beach, Florida, United States

• Led a 15-member marketing, business development, and sales admission team, consistently surpassing targets and expanding market presence.• Redesigned the company website, optimizing user experience and increasing search traffic by 20%.• Directed cross-functional SEM activities, streamlining automation with the newest Martech systems.• Developed financial forecasts and P&L statements, supporting sound fiscal decision-making.• Enhanced LOS from 4.5 to 16 days by collaborating with medical and clinical staff.• Created paid digital assets compliant with HHS, HIPAA, and privacy and data security regulations.

Jupiter, Florida, United States

• Reduced CPA from over $11K to an average of $5,500.• Implemented call center systems, CRM, and an EMR system with interdisciplinary feedback.• Managed $3M acquisition programs optimized KPIs such as AMA, LOS, LTV, ROI, and ROAS.• Oversaw financial and operational responsibilities, significantly contributing to company growth.• Reduced AMA rates and boosted LOS by collaborating with clinical and medical teams.• Managed call center sales team, business development, alumni support, and marketing functions for three nationally accredited facilities.

Lake Worth, Florida

• Orchestrated all aspects of marketing strategy through multichannel, account based marketing techniques, showcasing comprehensive marketing leadership.• Spearheaded a high-performing 16-member marketing team, fostering team building and development.• Produced more than 30,000 quality leads resulting in more than 800 MQL monthly. • Mentored and trained team members who assumed director-level roles within their respective organizations, highlighting talent development and leadership capabilities.• Efficiently managed an annual marketing budget exceeding $25M, optimizing resource allocation for maximum ROI.• Earned high-growth experience by expanding a start-up from 32 inpatient beds to a robust 150-bed facility in just 3 years.• Established and nurtured the outpatient program, maintaining a census of 130 patients, showcasing program development and management expertise.• Played a pivotal role in initiating and rapidly growing a 36-bed adolescent treatment center, achieving full capacity within 1.5 years.• Contributed significantly to the company's annual business growth, achieving an exceptional 900% increase in census numbers, demonstrating the ability to drive remarkable results.

Lake Worth, Florida, United States

Lake Worth, Florida, United States

West Palm Beach, Florida, United States

• Developed and executed innovative content strategies using videos and articles to enhance brand equity and drive explosive traffic.• Managed social media presence to position companies as experts in their field, resulting in increased leads and sales.• Established successful client relationships by effectively communicating messages to target markets.

Jensen Beach, Florida, United States

• Crafted original and premium written content for various public and private entities at ADP Copywriting.• Developed SEO-based website content to enhance online visibility and engagement.• Collaborated with clients to understand their unique needs and deliver tailored written solutions.

Port St Lucie, Florida, United States

• Developed engaging lesson plans for 12th grade ESE History and 10th grade English classes, fostering a dynamic learning environment.• Mentored students through FAST test preparation, leading to improved test scores and academic success.• Coached the Junior Varsity Softball team, instilling teamwork and sportsmanship values in student-athletes.

Master Of Health Administration, Health/Health Care Administration/Management

Bachelor, English

Associate, History

Associate Of Applied Science, Architectural Technology