Dan Edelen Email & Phone Number

Cincinnati, Oh, Us

Copywrites and edits content for academia, corporations, and organizations, including marketing collateral, technical manuals, multimedia scripts, and advertising copy. Develops websites and blogs in WordPress to organic SEO standards. Ghostwrites trade articles for business leaders. Researches client projects. Interviews VIPs for biographical stories. Translates high-tech concepts into simple language. Captures corporate essence (vision, brand, and company voice) in text.Key career highlights:+ Managed 70 writers for Lafayette College’s 𝙇𝙖𝙛𝙖𝙮𝙚𝙩𝙩𝙚 magazine and edited their content to AP Style, meeting all deadlines and editorial requirements in both print and digital format.+ On a four-day deadline, developed two complete branding identities for an international logistics company.+ Revised website content to improve SEO for an energy management company that raised its Google SERP ranking from page 15 to page 1.+ Edited and proofread an advanced academic paper submission to a renowned international mathematics journal as well as a doctoral dissertation in theology.

Education Access LLC manages a portfolio of education-related sites, with most effort concentrated on the AcademicInfluence.com website.AcademicInfluence.com is a lead-gen-based website servicing the higher education market, both students and schools. I worked from the Greater Cincinnati, Ohio, area, for the HQ in Denton, Texas. In my role, I… * strategized direction with company leadership,* designed, implemented, and coordinated business processes,* directed a marketing team that envisioned and implemneted all web-based, social media, and relational marketing efforts, encompassing all original media and digital content,* sought out and established partnership connections,* managed affiliate advertising,* managed technical backend workspaces and tools, including Google Workspace, ActiveCampaign, Teamwork, MeetEdgar, and Facebook Business Manager,* managed site content and delivered quality control oversight for a site with more than 27 million pages, and * provided team leadership, mentoring, and encouragement for a staff of 10.Key career highlights:+ Developed and promoted the website from launch to 80,000 monthly unique visitors in just 16 months with primarily unpaid. organic promotion alone.+ Built, developed, and managed a comprehensive ActiveCampaign CRM database from scratch to 8.700 tracked clients and double-opted-in site subscribers in under 18 months.+ Built, developed, and managed five Facebook and five Twitter business sites (achieving as high as 20% paid ad conversion rate), along with three LinkedIn sites, two Instagram, one Reddit, and a YouTube channel of over 150 videos featuring Nobel Prize winners and other global thought leaders.+ Built, developed, and managed an interactive editorial calendar in Teamwork responsible for a site with over 27 million dynamic pages.+ Innovated a national directory of 1500+ college admissions consultants and recruited paid partners.

Georgetown, Ky, Us

TheBestSchools.org is a lead-gen-based website servicing the higher education market, both students and schools. In my role, I directed a marketing team that envisioned and implimented all web-based, social media, and relational marketing efforts, encompassing all original media and digital content. Worked from a distributed office, based in the Greater Cincinnati, Ohio, area. Key career highlights:+ Delivered twice the industry average rate in social-media-based conversions.+ Achieved higher rates of return per employee than most competitors.+ Consistently achieved top-five SERP rankings and snippets for our content on Google.+ Developed and built strategic partner alliances in our marketspace that no other competitor has successfully achieved.+ Championed, built, and oversaw an editorial calendar and aligned it with marketing efforts for all content development.My work on TheBestSchools.org occurred through four owners/partners of the site, grouped here under The Best Schools heading. The four:> Transitioned to Red Ventures after the sale of HigherEducation.com in April 2019.> Transitioned to HigherEducation.com after the sale of Erasmus Communications in November 2017.> Erasmus Communications, partial owner of Lineage Media & Solutions (see separate entry below), transitioned my employment in February 2017.In addition, for Red Ventures, I strategized content development for over 55 different Gen Ed higher-education-related websites, including LearnHowToBecome.org, CollegeChoice.net, AffordableCollegesOnline.org, AccreditedSchoolsOnline.org, BestCollegeReviews.org, and BestValueSchools.com.

For TheBestSchools.org project team: envisioned and implimented client marketing efforts, encompassing all media and digital content. Based in the Greater Cincinnati, Ohio, area. Transitioned to the Erasmus Communications parent company of TheBestSchools.org in Feb. 2017.

Milan, Italy, It

Designed and built iPad- and PC-based e-learning courses in Articulate Storyline for over 12,000 LensCrafters staff. Managed a SuccessFactors-based learning management system (LMS) and troubleshot user issues. Designed conference learning materials and partnered with the learning team to deliver them. Brainstormed new learning approaches and developed long-term directions for LLD.Key career highlights:+ Designed and delivered in less than a month a course that helped drive more than $20 million in sales yearly.+ Took charge, built, tested, and launched three complex courses in just 17 days to help a vendor meet a deadline.+ Designed and coded the web-based employee onboarding portal for LensCrafters.

Greenwich, Ct, Us

Helped clients implement and understand the Synchrony CRM Knowledge Manager (KM). Liaised between clients, professional services, and Synchrony engineering to drive enhancements. Brainstormed new functionality, wrote documentation and tutorials, designed KM databases, and taught classes for clients and Synchrony staff.Key career highlights:+ Redesigned and rewrote from scratch the entire KM training manual—in just three days.+ Single-handedly rescued a major client’s knowledge base after a crash, saving the account.

Administrated AppleShare and TCP/IP-based LANs servicing over 800 Macintosh and Windows PC users. Provided hardware and software support with an emphasis on customer satisfaction.Key career highlights:+ Installed, configured, and successfully ran a complex series of interlinked servers used by NASA Ames procurement to track all purchases. This solo effort beat the installation deadline by more than 50 percent.+ Proactively developed an update/security plan to implement uniform workstation software updates and maintenance and to strengthen security, which dramatically lowered the amount of help desk calls and hacker attacks.

Cupertino, California, Us

Analyzed competing Windows-based hardware and software, comparing them with the Macintosh platform. Researched and authored technical marketing documentation used by Apple personnel and customers. Liaised between technical and nontechnical departments, providing product enhancement ideas to Engineering and technical specs/analysis to Marketing.Key career highlights:+ Researched and authored the “75 Macintosh Advantages over PCs Running Windows” and “Macintosh-Windows Comparison” informational brochures and online PDF files, which drove retail sales.+ Designed in less than two weeks, then presented, “The Macintosh Advantage” technology demonstration at MacWorld, using several unproven alpha and beta technologies and applications. Produced a crash-free demo viewed by thousands of convention attendees.

At Procter & Gamble, supervised and administered Novell LAN servicing 225 on-site Macintosh and PC users. Provided all end-user microcomputer hardware and software support with an emphasis on customer satisfaction. Key career highlights:+ Oversaw and implemented computer platform change from Mac to PC.+ Designed product and process documentation to educate coworkers and end-users.

Ba, Christian Education

Artificial Intelligence & Robotics