➤ Collaborating to create innovative and culturally-aligned training curriculum to empower, motivate and inspire every level of Cane's Crew on their personal journeys.

➤ Brought aboard to fill a newly defined role, resulting in a savings of +$1M in subcontracted services in just the 1st year.➤ Serving as Art Director for training and event focused media, and developing innovative, media-rich presentation tools.➤ Working alongside talented Curriculum Developers to craft educational media to ensure optimally-trained crew globally.➤ Strategically establishing production standards and workflow guidelines, while defining contract support parameters.➤ Producing all forms of branded communications used by leadership to address audiences, including franchise partners.➤ Collaborating on message development, while serving as a standard bearer for brand identity and maintaining quality.➤ Effectively providing customized presentation support for events, touching every tier of the company's workforce.➤ Managing design/production of “event-in-a-box” traveling roadshow elements for branded multi-city training sessions.➤ Hiring and training additional Designers, while managing and executing multiple projects at once to meet deliverables.➤ Communicating complicated ideas in visually compelling ways, and integrating external media to enhance experiences.➤ Concepting and creating print and digital collateral along with strategic experiential elements for pitches and programs.➤ Successfully working closely with Producers to schedule deadlines as well as to resolve resource and delivery issues.

➤ Partnering with various clients, serving as a Creative's Creative, asking targeted questions and developing strategies.➤ Providing seamless solutions to complex branding, design, video concepts, high-end presentation production challenges.➤ Constantly thinking about new ways to adjust and improve the outcome of the product, as well as teams as a whole.➤ Taking on and executing last-minute projects, strategically managing scope, teams, budgets, and tight timelines.➤ Effectively communicating with high-level executives, creative talent, vendors, and cross-functional team members.➤ Proactively identifying opportunities to improve or develop new processes to increase business outcomes for clients.➤ Serving as a visionary with a creative eye, analytical skills, and entrepreneurial spirit, ready to take on any challenge.➤ Successfully taking disparate small teams and transforming them into full-blown, profitable marketing agencies.➤ Leading by example, and never hesitating to take the time, or in some cases, the extra time to ensure optimal outcomes.➤ Ensuring clients, teams, partners, and vendors are in sync with outline goals and objectives to maximize success.➤ Effectively creating and implementing on-page SEO optimization for better website visibility and brand recognition.➤ Developing communications strategies for high-tech clients and designing logos, while serving as a thoughtful strategist.

➤ Effectively served as Concept-to-Delivery Design Developer for GTM training and email communication messaging.➤ Oriented training and selling methods towards the North American sales force to maximize volume and revenue.➤ Established and executed a learning strategy that enhanced the skills, knowledge, and abilities of the people leaders.➤ Proactively developed subject matter expertise in new sales technologies to ensure audience-specific accuracy.➤ Developed wireframes, training delivery strategies, and presentation tools, while driving highly customized creative.➤ Shared leading practices and brought an “outside-in” research perspective to keep learning strategies best-in-class.➤ Collaborated with senior leadership to inspire confidence/enthusiasm in the delivery of company-wide communications.➤ Analyzed customer data and business trends using IRI, Nielsen data, and other insight tools to expand opportunities.➤ Guided leaders in establishing sustainable processes, driving efficiencies, and coordinating improvement activities.➤ Designed multi-message e-mail campaigns, promotional microsites, infographics, and animated graphics for websites.➤ Oversaw training modules for video script writing and production, and presentations for lead-led e-learning projects.

➤ Successfully founded and launched a multi-focus marketing communications company, and set standards of creativity.➤ Conceptualized campaigns and provided creative direction, while defining Design and Development team roles.➤ Assembled virtual teams of Strategists, Writers, Creative staff, and other collaborators based on project parameters.➤ Produced all forms of marketing solutions including branding programs, collateral design, and web and e-marketing.➤ Oversaw design and execution of event and tradeshow design, mobile marketing tools, and video production.➤ Authored creative briefs, translating high-level concepts and client goals into details for tactical design development.➤ Established budgets and developed strategies to optimize projects, while coordinating departments and delegating tasks.➤ Managed all elements of online customer experience development including information architecture and usability.➤ Identified new business opportunities throughout the U.S., interfaced directly with clients, and negotiated contracts.➤ Provided hands-on design and technical support, and reviewed the work of Junior Designers, providing feedback.➤ Determined design needs, maintained high quality standards, and ensured only the best work was released to the client.

Marketing Communications Manager – Tektronix (Formerly Inet Technologies), Richardson, TX – 2000 to 2001Creative Manager – Inet Technologies – 1998 to 2000Design Director – Communications Management International – 1995 to 1998