Product Manager
CurrentManager of eRegulations– the platform which provides online hunting & fishing regulations to over five million users annually. Responsible for content production, 1 to N product shipment, growth, development, and revenue of eRegulations.• Devised and executed growth strategy which increased the site’s user base, expanded contentofferings, and increased annual revenue by nearly 500%.• Streamlined production workflow, enabling team to sustainably publish over 2,000 pages annuallyto meet tight deadlines, a large improvement on the previous process which shipped 1,300-1,500pages annually.• Produced weekly data reports for stakeholders to review platform performance.• Oversaw site-wide redesign overhaul from ideation to RFP to launch.• Composed user stories and journey maps to identify critical operational functions, and analyzeddata to draw insights which provided solutions to increase efficiency.• Coordinated with developers to bridge the gap between user business needs and technicalsolutions.• Championed the transition from WordPress to Craft CMS, ensuring all operational requirementswere met and production disruption was successfully minimized.• Worked through company acquisition, and eased team transition to new management, protocols,and software intake.• Collaborated closely with state government representatives from the Department of Fish andWildlife to ensure published content was up-to-date, accurate, and complied with WCAG and ADAstandards.
