President, Executive Producer, Vice President Of Programming
Petaluma, California, Us
As president and first employee, directed operations, production, distribution, business development and advertising contract fulfillment for several of the most popular Web shows focused on technology. Managed evolution from top podcast network to 24/7 live-streaming network. Produced shows hosted by Leo Laporte, an Emmy award-winning tech journalist and one of the world's foremost new media and social media pioneers. Managed four direct reports and relationships with seven partners distributing shows to web, mobile, and set-top boxes.► Built and managed business development relationships and contracts with distribution and/or business partners including iTunes, YouTube, Ustream, Justin.tv, BitGravity, Stickam, AOL, Roku, CacheFly, MediaFly, Podtrac and others.► Managed on-air advertiser contract fulfillment for advertisers such as Ford, GoToMeeting/Citrix, Audible.com, ScottEvest, Drobo, Gazelle, Squarespace, Carbonite, and more.► Built, refined and managed a customized database system to track viewership, ad scheduling, revenue, costs, billing, CPM and profit on a per ad, per host, per episode and per show basis, uncovering and solidifying the TWiT core business model.► Supervised production of 20 weekly shows and 500+ annual episodes across multiple distribution channels in fluid environment of live-to-tape, always-on cameras for an audience of millions.• Superior quality of TWiT shows warranted a cross-network CPM of $70, one of the most expensive in any media.• Managed relationships, appearances and payment structures for 22 regular weekly freelance hosts.• Facilitated company's growth to seven staff members (plus dozens of hosts and freelancers) and several-fold revenue increase to $1.5 million yearly in advertising.• Produced live streaming web shows from remote locations in Honolulu, Austin, San Jose, San Francisco, and Las Vegas.• Website Editor-in-Chief