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WHO AM I?I'm a full-stack video content marketer, using data-driven strategies to drive leads and sales for for B2B and B2C.MY MISSION:In a world with billions of videos, I want to help your company get customers returning to your videos again and again. We do this by sharing your company's expertise. Because when you help your customers, you'll earn their loyalty, their trust, and their ongoing business.I bring brands from assessment and deployment through to project completion. I see video content marketing as part of an ecosystem - these videos can only reach their full conversion potential when fully integrated into the marketing funnel, using the tools of analytics, social media, email, blogging and attribution tracking to meet targeted KPIs.► CONNECT WITH ME ON LINKEDIN: danegoldenbiz[at]gmail.com [Click how you know me as "Other" in the invite]TAKEAWAY: Data-driven, analytics-based video marketer who executes video content marketing and YouTube channel management services.QUOTE #1:"No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose." - Gary VaynerchukQUOTE #2:"By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content." - Robert Kyncl, Chief Business Officer at YouTube
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Youtube Marketing ConsultantVidaction Jan 2020 - PresentI am a YouTube marketing consultant. At VidAction, we help you grow your business on YouTube and convert your viewers into loyal customers. We do this by helping your business get more targeted views on YouTube using a tutorial video strategy with YouTube channel management and YouTube ads. Other brands under this umbrella include VidiUp. -
Podcast HostVideo Marketing Podcast May 2017 - PresentOn The Video Marketing Podcast, video marketing experts Dane Golden, Gwen Miller, and Shelly Saves The Day give you the best strategy and tips to get the greatest value out of your video marketing budget, and use video to give the greatest value to your potential customers. Focused on helping marketers, businesses, and brands, we talk about both YouTube organic and YouTube paid media, with an eye on strategy, content programming, and optimization.
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Ceo, Lead Video Content MarketerHey.Com Aug 2010 - Dec 2019WE SOLD HEY.COM IN 2019 TO BASECAMP.At HEY.com we focus on helping clients grow their long-tail marketing and support platforms via YouTube through channel management, video promotion, content marketing and inbound marketing programs. This means working with your team to amplify your efforts across the social media and social video ecosystems, whether it be with earned, paid, or owned media.Some of the work we do is also known as "Audience Development" or "Video SEO".We particularly enjoy working with large tech companies that are already producing a lot of good videos, but can use help with discoverability, amplification, distribution and integration of those assets across their marketing platforms. We use a heavily data-driven approach to help you find out what's working and why, so that you can iterate the video production, distribution, and promotion strategy built around your KPIs and integrated into your marketing automation platform.More than any platform other than blogs and websites, YouTube's long-tail resiliency helps companies with top-of-funnel demand generation at a low price, but in a way that can also drive upgrades and information-based sales. Many companies are putting thousands of dollars into producing videos each month, yet don't yet have to know-how to get sufficient ROI from these efforts.We'll help you solve this problem. Please contact me personally at danegoldenbiz[at]gmail.com for more information.
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Youtube Channel Analyst And TrainerVideo Creators May 2018 - Aug 2019I help Tim Schmoyer's Video Creators Action Plan participants by reviewing their channels and making recommendations on how they can better spread their messages and grow their viewerships. Additionally, I've trained attendees at the Video Labs conference in Cincinnati. This requires a deep understanding and experience with YouTube Analytics and YouTube features, as well as a mastery of Tim Schmoyer's own techniques for building channels. -
Vice President Of MarketingOctoly Mar 2014 - Oct 2015Marseille, Provence-Alpes-Côte D’Azur, FrCreated industry-leading thought leadership voice for Octoly, a 10-person international startup SaaS platform that connects brands with YouTube influencers.► Drove 384 highly-targeted leads by building and refining custom inbound marketing funnel.► Wrote 73 blog posts via industry strategy blog to evangelize company success stories.► Managed 47 paid campaigns using bespoke social and remarketing methodology. ► Uncovered industry secrets in writing 3 industry-defining research reports/ ebooks on how to do YouTube marketing in the automotive, video game, and beauty verticals, totaling 171 pages.► Delivered 217 news mentions using PR/content marketing best practices.► Produced and moderated 43 podcasts about YouTube marketing and channel optimization, distributed via ReelSEO.► Spoke at 4 industry conferences about YouTube marketing. -
Writer, Tubetalk Podcast Producer, Co-HostReelseo Oct 2013 - Mar 2015UsEach week I co-hosted the top YouTube marketing tips podcast "ReelSEO Tube Talk" with Tim Schmoyer of VideoCreators and ReelSEO, and Matt Ballek of VidiSEO and MagnetMediaFilms. We created this 15-minute show for busy digital marketing strategists and C-level executives to listen to while on-the-go. Each episode we give you three quick tips for marketing your brand's YouTube channel. Visit http://www.reelseo.com/show/tube-talk/ or look for us on iTunes or Stitcher. -
President, Executive Producer, Vice President Of ProgrammingTwit Llc Aug 2006 - Jul 2010Petaluma, California, UsAs president and first employee, directed operations, production, distribution, business development and advertising contract fulfillment for several of the most popular Web shows focused on technology. Managed evolution from top podcast network to 24/7 live-streaming network. Produced shows hosted by Leo Laporte, an Emmy award-winning tech journalist and one of the world's foremost new media and social media pioneers. Managed four direct reports and relationships with seven partners distributing shows to web, mobile, and set-top boxes.► Built and managed business development relationships and contracts with distribution and/or business partners including iTunes, YouTube, Ustream, Justin.tv, BitGravity, Stickam, AOL, Roku, CacheFly, MediaFly, Podtrac and others.► Managed on-air advertiser contract fulfillment for advertisers such as Ford, GoToMeeting/Citrix, Audible.com, ScottEvest, Drobo, Gazelle, Squarespace, Carbonite, and more.► Built, refined and managed a customized database system to track viewership, ad scheduling, revenue, costs, billing, CPM and profit on a per ad, per host, per episode and per show basis, uncovering and solidifying the TWiT core business model.► Supervised production of 20 weekly shows and 500+ annual episodes across multiple distribution channels in fluid environment of live-to-tape, always-on cameras for an audience of millions.• Superior quality of TWiT shows warranted a cross-network CPM of $70, one of the most expensive in any media.• Managed relationships, appearances and payment structures for 22 regular weekly freelance hosts.• Facilitated company's growth to seven staff members (plus dozens of hosts and freelancers) and several-fold revenue increase to $1.5 million yearly in advertising.• Produced live streaming web shows from remote locations in Honolulu, Austin, San Jose, San Francisco, and Las Vegas.• Website Editor-in-Chief -
Reporter And Blog EditorNew York Times Regional Media Group May 2005 - May 2007Awarded Press Democrat's employee of the month for launching first site in nationwide company effort aimed at creating regional blogging communities. -
Public Information OfficerUs Department Of Homeland Security Jan 2002 - May 2005Washington, Dc, UsImplemented media and public outreach in high-crisis natural disaster situations where speed and clarity of message were crucial (including fires, floods, earthquakes and hurricanes).
Dane Golden Skills
Dane Golden Education Details
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UclaBachelor Of Arts (B.A.)
Frequently Asked Questions about Dane Golden
What company does Dane Golden work for?
Dane Golden works for Vidaction
What is Dane Golden's role at the current company?
Dane Golden's current role is YouTube Marketing Consultant @ VidAction.
What is Dane Golden's email address?
Dane Golden's email address is da****@****ail.com
What is Dane Golden's direct phone number?
Dane Golden's direct phone number is +331585*****
What schools did Dane Golden attend?
Dane Golden attended Ucla.
What are some of Dane Golden's interests?
Dane Golden has interest in Blogging, Bloggers, Social Media, Marin Software, Blogs, Com, Causata, Tech Blogs And Websites, Hey.
What skills is Dane Golden known for?
Dane Golden has skills like Social Media Marketing, New Media, Social Media, Blogging, Video, Digital Media, Content Marketing, Web Video, Marketing Automation, Inbound Marketing, Advertising, Marketing.
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