Danei Edelen Email & Phone Number

Mount Orab, Oh, Us

Danei Edelen is the Founder and President for the NAMI Brown County Ohio affiliate, the fastest NAMI Ohio affiliate established in NAMI Ohio history. Danei serves on the Marketing and Communications Advisory Committee (MAC) for NAMI National.

Advocacy ConsultantDeveloping and implementing targeting advocacy and awareness campaigns, to build advocacy, awareness and nonprofit organizations. > Mental Health columnist for the News Democrat and The Clermont Sun.> Blogger for the Challenge the Storm , the Mighty, National Alliance on Mental Illness (NAMI) and NAMI Ohio.

First objective to found a National Alliance on Mental Illness affiliate in Brown County.

Cincinnati, Ohio, Us

Direct all marketing activities for the company. Develop and execute company's marketing strategy. Manage all lead generation activities, including pay-per-click, ad creation and placement in industry publications, and SEO keywords and copy. Write electronic newsletters and tracking responses from existing and prospective customers. Develop and author all blog posts, press releases, and product brochures. Develop customer loyalty programs.* Developed a new SEO-friendly website ranked sixth for industry keywords which resulted in 436.34% increase in unique new visits to website* Developed integrated Social Media strategy including LinkedIn, Twitter and Google+* Developed a new ad that in one placement generated 50 leads.* Developed and presented a targeted webinar that generated 40 registrants.* Wrote 29 customer success stories and secured placement in 13 industry publications, which increased call-in leads.* Converted existing website to Responsive Design in less than 6 weeks, site went up 3 levels in Google WMT* Blogs weekly on Quality related topics visit www.zontec-spc.com for examples* Web leads for 2013 led to $187,000 in sales* Web leads for 2014 led to $147,000 in sales

Mason, Oh, Us

Authored comprehensive marketing strategy that achieved name recognition, lead generation, customer loyalty, and public relations objectives. Developed new corporate image for the company, including television and billboard ad campaigns, corporate brochures, direct mail and email campaigns, seminars, and revised vision statement. Built comprehensive lead generation process that tracked all sales leads from contact to close. Scheduled bi-monthly training for sales force across three offices. * Developed, organized, and taught comprehensive six-week boot camp that reduced ramp-up time for new sales staff by 3 months.* Created, orchestrated, and executed "most successful ever" vendor demo event, which closed a $700,000 sale.* Developed, managed, and executed new customer loyalty program in 30 days that enrolled 60 companies in the program.* Delivered over 140 leads to sales each quarter.* Achieved Gold Metal status as part of partner program (Silver, Gold, & Platinum).

Atlanta, Georgia, Us

Created industry analyst program that positioned NCR Worldwide Customer Services (WCS) internationally, while serving as key member of strategic planning team. Researched and communicated Infrastructure Services portion of WCS Strategic plan, including market opportunity recognition and portfolio assessment, plus evaluation of market environment, competitive landscape, SWOT (strengths, weaknesses, opportunities, threats), and current selling strategies. Created analyst plan, which included briefing schedules, presentations, and improved communications with influential industry analysts.* Developed procedures for end-of-life product maintenance contracts that reduced attrition of customers by 25 percent.* Tripled WCS positioning in key industry analyst reports. (NCR WCS recognitions from Gartner: Top 8 Worldwide Infrastructure Support Providers, Leading U.S Multivendor Support Providers, Top 50 Worldwide IT Services Companies, and Top Hardware Support Companies to Hire.)

Chesterfield, Mo, Us

Co-developed online sales effectiveness software product called Ventaso. Managed database design and content creation process, ensuring timely and relevant product, competitive, customer, and partner information. Managed product’s $1 million budget and all related personnel, licensing, development, and implementation. Developed programs and products for sales and marketing teams to drive sales, including marketplace and competitor information. Surveyed customers to improve program effectiveness. Managed internal staff for customer loyalty program, opportunity analysis, and weekly market intelligence electronic newsletter.* Developed and delivered internal training program, including classroom, online, and CD-based learning. Trained sales force of 250 worldwide on Ventaso, facilitating $20 million in sales.* Developed ongoing enhancements to Ventaso, including web portal for indirect sales channel.* Integrated Ventaso with Clarify's own CRM product and IT environment.

Created and launched new customer loyalty program. Enrolled key customers as test sites for new products and to serve on advisory board for new enhancements. Worked with loyal customers to advocate through customer-centric awareness campaigns, including customer press releases, articles in trade publications, testimonial videos, and presentations at events.* Enrolled over 100 companies in customer loyalty program. * Designed and managed customer loyalty database.* Managed alpha site for creation of sales effectiveness product called Ventaso.

Created a marketing department within a software company where none existed previously. Devised company's marketing strategy, managed all lead generation activities, developed collateral, coordinated conference participation, and developed executive and customer presentations for industry conferences. Developed and implemented new corporate branding campaign, including creation of new corporate logo, new marketing materials, corporate and product presentations, product updates, and all external communications. * Launched the company's first public relations activities, which resulted in positive press coverage in local publications. * Promoted to Manager of Marketing Communications after being at the company for just 12 months.

Market Research Certificate, Market Research

Ba, Communications