• Planned and managed and contributed hands on to the analytics migration, updates and adjustments upon Americas business separation from Europe and Asia Divisions utilizing Javascript coding and Tealium to manage tagging for multi site Adobe Visitor ID implementation. • Managed risk and compliance practices and developed data strategies that mitigated risk around GDPR regulations related to foreign ownership and American PI Data. • Onboarded new vendors such as Google, Koddi and Swrve to implement pixels and implement analytics reporting upon starting up our new Americas organization. • Created wide scale reporting structure for the web utilizing Adobe Analytics, marketing and loyalty teams after meeting with Directors across the organization. This included both Adobe and Tableau dashboards that were distributed on a daily, weekly and monthly basis. • Worked with rev operations to better integrate our offline customer data with our website data utilizing Altyrx. • Built up new A/B testing practice partnering with content and UX to create testing methodology and reviews. • Identified opportunities for growth in mobile, loyalty customers and identified trends to aid in increasing ROI by more than 20% for marketing spend across website and mobile app users.

• Managed the implementation of an analytics practice within the rebuilt UX Design and Research team• Created best practices for the entire analytics organization including tagging, development and reporting• Moved to create a reporting structure and best practices throughout the organization• Found millions of revenue opportunities by retargeting ad spend and optimizing success metrics• Built out entirely new reporting structure across all platforms creating an easy to use and replicable reporting system decreasing time taken to create and process by automating with Adobe Report Builder and Adobe Workspaces.

• Created reporting and presentations for CEO and management around a PR crisis at major important deadlines. • Developed and implemented analytics for tracking benefits enrollment for one of the largest companies in the World• Worked on creating new reporting using a combination of Adobe Analytics and Tableau

• Create tagging specifications for new Sitecore CMS pages.• Built out supplier reporting in Spotfire for suppliers like 3M and Texas Instruments.• Create internal business reports in Webtrends on Demand.• Web Analysis of eCommerce performance in Webtrends Explore.

Provide Analysis, Recommendations, and Insights – Based on the business objectives of the business team or project, gather and synthesize relevant information about the user behavior online, the competitive landscape, and industry trends to make recommendations that either optimize the user experience or minimize user obstacles – all to help achieve the specific business objectives.Some examples of my work:• Worked on pre-holiday analysis of our Black Friday experience to best optimize for future lead generation.• Found millions in possible revenue by optimizing our homepage for new product launches and sale promotions.• Created analysis of add-ons and product service plans and helped drive strategy to increase purchase rate for multiple eCommerce categories.• Automated and standardized reports improving accuracy in decision making.

• Created reporting and analysis for nine unique websites and brands to deliver higher targeted content to readers and prospective readers.• Launched new websites for nine separate publications in multiple branches of our corporate offices.• Created large scale premium advertiser content for large fortune 500 clients including creating and planning microsites and video content.• Planned digital strategy and social media for nine agricultural B2B web sites. Increased performance in nearly every site for year over year by at least 10%.• Created Facebook, Twitter and Linkedin profiles and pages to target our unique audience in multiple venues. Managed analytics via Radian 6 and Hootsuite.