As a non-profit organization serving the community of Strafford County, NH, CAPSC was in need of a new website. I am currently in charge of developing the site hierarchy and on-page content for their menu of services and programs. I meet with program managers to listen to their needs, perform independent market and design research, consult with the site development team, and ultimately, create the best page content to help deliver their message and assist their patrons in getting the help they need.

Subsequent to a successful launch of the new website for Community Action Partnership of Strafford County, I managed the launch of their corporate blog, an important milestone for this deserving non-profit, and one that would only serve to support their goals to grow awareness in the community through improved organic traffic.As project manager, I coordinated and executed the essential steps for success: - Meetings with the Director of Advancement to ascertain different target audiences.- Research of non-profit blogging landscape - Manage visual blog layout and final design elements with independent website developer.- Create editorial content, comprised of high-quality, original blog posts, each between 600-1100 words.- Work within WordPress to publish individual posts.- Deliver editorial posting calendar spreadsheet for CAPSC to manage going forward.- Work with internal team members at CAPSC to create post topics for coming months.- Create posting process guide to assist team members using WordPress for the first time.

In this project, I collaborated with a website developer and marketing automation specialist to deliver a new company website for a Chicago-based outdoor patio and shade design company. EDG Patio and Shade wanted to elevate their brand position and create a more robust website that would serve their SEO goals and help bring in more leads from local dealers. Our successful teamwork resulted in a beautifully designed website, with a complete refresh of top-level messaging that communicated their main value proposition and targeted multiple buyer personas, as well as satisfied SEO keyword goals.

My involvement with Vice Haiti came through my tireless, inspiring mother who helped launch their activity, along with the founder. This social venture operating in Haiti needed a new website that would enable them to collect donations and inform the public about their efforts to provide upward mobility for the poorest members of the community as well as improved nutrition to the thousands of children living in poverty. My work was volunteer, and included everything from website layout and design to developing original copy and messaging, to launching social media channels on Facebook and Instagram and producing video content with the help of the amazing staff in Haiti.2021 Update: The current website has changed from the product I produced in 2019. However, the linked videos below are my work.

While working closely with the CEO of Addoox as project manager, I brought a new company website to life. I served as a go-between, managing timelines and workflows that involved the CEO and other management at Addoox as well as a third-party web design and production studio. Part of this involved creating new, original content and copy for the entire site, introducing new marketing messaging to help the company reach their positioning and lead generation goals. Working in unison with the design and production studio, I executed Addoox's brand strategy and desire for an updated, responsive site that represented the company's fresh new identity.

Kornit Digital is a global leader in manufacturing digital textile printers. I love this company because they strive to reduce the fashion industry's carbon footprint and create efficient yet eco-friendly machines with a 100% water-less process.I assisted the inbound marketing manager in meeting deadlines for a brand new website, working with their webmaster to create, edit and load content into a complex Wordpress CMS. I also worked with their brand manager and marketing communications manager to construct a comprehensive series of ads to be used in print in multiple trade magazines, as well as copy for cute giveaways at trade shows.

In this position I managed a team of 4 marketing professionals to fulfill the needs of a multi-national public company: inbound lead generation, events and tradeshows, messaging and branding, product marketing, and HR marketing.A project of note during my time as Director of Corporate Marketing was my supervision of a complete overhaul of the company website, my 7th site project while working at Matomy. As of 2017, the site structure I built is still in use (albeit with updated messaging). We consolidated offerings from separate companies under one global brand and needed to reflect this with a totally new site that would bring in leads both for an agency offering as well as a self-service platform. Another project of note was leading the go-to-market strategy for a new SaaS platform the company was launching. I was responsible for analysis of the competitive landscape and worked alongside the account management and product development teams to position and price the product for success.

In this position I managed the marketing activity for multiple services (display advertising, affiliate marketing, and a mobile media buying platform), including trade show activity, branding and messaging, and online marketing/lead generation.

In this position I was responsible for all online content, marketing material content, and online PR efforts on industry blogs and forums for the affiliate marketing unit. I created the company's blog and initiated social media marketing activity, working with all departments and levels of the company to formulate and communicate Adsmarket's message via social media.