Responsible for building/managing growth marketing strategies for the entire brand portfolio of 2 Towns Ciderhouse including 2 Towns Ciderhouse cider, Craftwell Cocktails, Seek Out hard seltzer, Nectar Creek mead, and TeaREX Killer Tea across all distribution territories nationwide. Launched new brand category, Craftwell Cocktails, a line of canned cocktails that became #1 ready-to-drink brand in Oregon within 3 months and top #20 nationwide within 6 months. Project visionary and champion of… Show more Responsible for building/managing growth marketing strategies for the entire brand portfolio of 2 Towns Ciderhouse including 2 Towns Ciderhouse cider, Craftwell Cocktails, Seek Out hard seltzer, Nectar Creek mead, and TeaREX Killer Tea across all distribution territories nationwide. Launched new brand category, Craftwell Cocktails, a line of canned cocktails that became #1 ready-to-drink brand in Oregon within 3 months and top #20 nationwide within 6 months. Project visionary and champion of The Baddie, a collaboration with the Pink Lady apple brand, benefiting women in fermentation that sold through within weeks of launch. Most recently, launched TeaREX Killer Tea, a new brand category under the 2 Town beverage umbrella. Manage internal marketing team, agencies, and consultants; cultivate relationships across strategic partnerships; serve as co-chairperson of C.I.D.E.R. (Committee for Inclusion, Diversity, Equality, and Representation) committee. Show less

Developed and cultivated enterprise level strategic partnerships across automotive, heavy equipment, senior living, and other industries around the company’s patented sales intelligence SaaS product, Foureyes®.Notable Achievements:• Launched Foureyes product across national Fiat Chrysler account reaching over 2,500 automotive dealerships. Rolled out to regional centers nationwide, facilitated training webinars, and established strategic roadmap, dashboard, and metrics… Show more Developed and cultivated enterprise level strategic partnerships across automotive, heavy equipment, senior living, and other industries around the company’s patented sales intelligence SaaS product, Foureyes®.Notable Achievements:• Launched Foureyes product across national Fiat Chrysler account reaching over 2,500 automotive dealerships. Rolled out to regional centers nationwide, facilitated training webinars, and established strategic roadmap, dashboard, and metrics. • Established corporate relationships within automotive industry that led to $30K enterprise partnership with Nissan NW regional center, as well as monthly subscription contracts within dealerships at Ford, Honda, Toyota.• Led recommendation, strategy, and initiatives for product expansion into brand new industries including heavy equipment, senior living and motorsports.• Developed prospect cultivation program strategy and led business development CRM initiative. Show less

Responsible for complete business development strategy of a brand-new focus on corporate partnerships. Ignited strategies across entire sales funnel to acquire, steward, and grow key corporate relationships with OSU at scale through paid partnerships, project sponsorships, and executive training contracts. Formulated strategies for lead generation targets, identification of “best fit” partner criteria, priority and methodology for cultivation, and reporting of key performance indicators. Part… Show more Responsible for complete business development strategy of a brand-new focus on corporate partnerships. Ignited strategies across entire sales funnel to acquire, steward, and grow key corporate relationships with OSU at scale through paid partnerships, project sponsorships, and executive training contracts. Formulated strategies for lead generation targets, identification of “best fit” partner criteria, priority and methodology for cultivation, and reporting of key performance indicators. Part of remote team managing remote direct report.Notable Achievements:• Built corporate strategy from the ground up. Acquired 21 new corporate contacts with 25% of businesses expanding relationships after year 1.• Secured $150K Digital Marketing training contract with E&J Gallo to professionalize its national sales program. With enrollment at 2000, excellent client satisfaction resulted in two additional training contracts. • Fully funded launch of premier OSU Sales Academy via five corporate sponsorships totaling over $200K with Pacific Office Automation, E&J Gallo, Sherwin-Williams, American International Forest Products, and Ferguson.• Landed $30K business acumen training for Blount International forest engineering managers. Successful initial training led to proposal for company wide rollout. • Negotiated additional paid partnerships with Daimler, CDK Global, Williams – Sonoma, Portland Trail Blazers, Portland Timbers, Oregon Bankers Association, Charles Schwab, Nordstrom, PGE, Cambia Health Solutions, etc.• Established and rolled out “nurturing” pipeline program for the College’s high value corporate partners. Scaled up program of highly interested corporate partners from 0 to 3200 in the first year.• Elected committee chair of the Staff Professional Development Committee responsible for assessing climate and providing recommendations to leadership team. Show less

Consulted on big-picture business, marketing, and communications strategy to achieve sustainable growth for clients. Deliverables include strategic plan assessments, partnerships strategy, beta website reviews, pitch deck positioning, speaking engagements, fundraising strategy, target market personas, SEO/SEM plans, and digital content calendars for start-up businesses including: Alki, GloRaise, w/you, and Untonne.Notable Achievements:• Developed overall marketing plan for Oregon State… Show more Consulted on big-picture business, marketing, and communications strategy to achieve sustainable growth for clients. Deliverables include strategic plan assessments, partnerships strategy, beta website reviews, pitch deck positioning, speaking engagements, fundraising strategy, target market personas, SEO/SEM plans, and digital content calendars for start-up businesses including: Alki, GloRaise, w/you, and Untonne.Notable Achievements:• Developed overall marketing plan for Oregon State Center for Genome Research and Biocomputing. Launched first-ever Pac-12 DNA sequence project of a mascot “SeqtheBeav” crowd funding campaign by landing nationwide media coverage. Successful plan resulted in reaching $30,000 campaign goal to fund scientific research on beaver genome.• Instigated and facilitated strategic brainstorming workshop to address local elementary school’s challenge of declining enrollment. Resulted in hiring of dedicated marketing staff and increased enrollment projections. Show less

Served as corporate executive in Fortune 250 company responsible for team that developed and executed strategic marketing initiatives to grow and retain assets among four million individuals; ensured initiatives were aligned with corporate high-level goals; developed comprehensive marketing plans including target market and competitor analyses. Collaborated with a broad group of stakeholders to ensure complex needs were represented, avoid channel conflict, and strategies were linked with… Show more Served as corporate executive in Fortune 250 company responsible for team that developed and executed strategic marketing initiatives to grow and retain assets among four million individuals; ensured initiatives were aligned with corporate high-level goals; developed comprehensive marketing plans including target market and competitor analyses. Collaborated with a broad group of stakeholders to ensure complex needs were represented, avoid channel conflict, and strategies were linked with appropriate distribution channels. Functioned as executive project sponsor of highly visible initiatives and as spokesperson for the media.Notable Achievements: • Responsible for generating approx. half a billion dollars in annual marketing campaign revenue.• In a financial recession, successfully secured a five person add to staff based on persuasive business proposal to acquire rollover accounts at scale grounded in thorough market research analysis, metrics, and a cost –benefit analysis. • Led potential value calculation; correlated engagement points to asset retention, identified diminishing returns, and ideal mix for optimal results. Effective strategy resulted in increased conversion rate, resource efficiency, and budget savings.• Successfully recommended and transitioned highly visible Plan Ahead. Get Ahead.® magazine from print to digital format, resulting in over $4 million in annual savings. Show less

Led 15-person team as corporate executive accountable for overall marketing strategy and business development to acquire and retain most valuable clients. Established and scaled direct B2C channel which grew to half a billion in revenue within three years. Pioneered approval of $5.5 million investment in technology infrastructure. Managed $6.5 million annual marketing budget.

Led ten-person team responsible for developing and implementing cost-effective, high-impact communication strategies. Fostered innovative “treasure hunt” team contest that realized production cost savings of over $200,000 in 2004.