Danelle Sarvas Email & Phone Number

Greater Chicago Area

Phoenix, Arizona, United States

Spearhead development of new marketing strategy to grow guest acquisition and frequency across 6 restaurant brands, as well as expansion of eCommerce wine club membership. Overhauled department and refined sales-driving marketing disciplines. Accelerated sales growth by unifying and mobilizing department teams of 3 direct reports, 9 additional indirect reports across digital, brand, field experiential, creative, customer reputation, and catering. Orchestrated kick-off and oversight of cross functional MarTech project to fulfill annual technology advancement goals.

San Diego, California, United States

Brought in to lead revamp of brand, resetting the strategic direction to navigate forthcoming merger and acquisition. Analyzed and documented current industry challenges, economic and psychological consumer purchasing behaviors, and regulatory roadblocks. Redefined brand guidelines and tone of voice for all creative asset development and brand storytelling. Revitalized promotional pricing and category priorities, revamping Ecommerce menu strategy to increase margins. Managed team of 3 direct reports and 4 agencies across brand, digital and experiential.

United States

Led design and launch of national brand activation strategy and creation of new market expansion framework. Accelerated sales growth implementing regional, retailer specific quarterly programs and pricing strategy across 11 states. Devised market specific brand campaigns and customized tactical execution plans addressing market nuances, and regulatory guidelines. Supervised overhaul of retail merchandising project, establishing consistent brand presence across all retailer environments. Led new product launches, sales projection planning, and creation of sales enablement toolkits. Oversaw & mentored a team of 5 remote brand activation and creative teams.

United States

Engineered development of annual national brand activation and sales channel expansion growth strategy, managing a 13MM budget. Oversaw brand positioning and annual product waterfall, aligning with forecasted sales and channel priorities. Designed brand campaigns with authentic reason to believe differentiator storytelling. Partnered on development of retailer shopper marketing initiatives. Programmed all field marketing experiential strategy; influencer programs; and national sponsorships. Consulted teams on-going key account sales performance scorecard reviews, identifying velocity and household penetration gaps, uncovering incremental revenue opportunities. Directly managed and mentored 30 remote team members with 5 direct reports.

Greater Chicago Area

Directed implementation of national marketing strategies and devised regional sales building marketing plans for Midwest franchisee-owned and operated markets, consisting of over 200 locations. Revitalized development of annual market-specific, sales-driving marketing plans targeting new customer acquisition and increasing frequency. Partnered and coached regional operators on local store marketing initiatives.

Greater Boston Area

Commanded national marketing strategy, managing $1.7M budget for retail operations channel of 250 stores. Designed customer conversion programming and consumer educational experience via customized merchandising and team member training. Analyzed products and SKU performance to collect trend data for product team and marketing programs. Orchestrated development of flagship stores national task force, spearheading cross-functional programming of all in-store design, pricing/promotions and local partnerships. Served as point-of-contact for European central marketing team and US customer insights, engineering US new product market launch annual strategies.

Greater Boston Area

Headed day-to-day agency operations and client communication. Authored agency, new business acquisition strategies, digital media strategies, and client marketing programs relevant for college demographic with clients that included Microsoft, Stride Gum, Teen Vogue, and Citizens Bank. Spearheaded establishment of agency operations team, business identification, and standardizing agency operating procedures. Led budgeting, hiring, training, website redesign, social media platforms, and client program guidelines.

Greater Boston Area

Managed and developed annual client media relations communications and strategic platforms which included communication plans, creative briefs, media relations materials, outreach, and campaign performance reports and evaluations. Oversaw account teams, program budgeting, and account financial maintenance. Executed day-to-day client account maintenance, and weekly client reports and deliverables to account Vice President and account team.

Developed regional brand marketing strategies, managing $1M budget for more than 200 retail locations. Customized and executed new product launches, acquisition programs, regional experiential tours, and community programs. Utilized ROI metrics, competitive evaluations, market research, and brand guidelines to build revenue driving initiatives through retail operations and distribution channels. Managed agency relationships, sponsorships, and print, radio, Web, and media buys. Led annual business reviews / strategy presentations to senior leadership.

New England Covering 4 States & Signals

Designed annual brand-building marketing and experiential strategies and customer acquisition campaigns. Authored public relations, grassroots brand ambassador strategy. Overhauled experiential strategy, designed new event strategy and execution playbook, and defined event team organization structure. Controlled planning and execution of renowned, annual cross-company experiential festival, Best Music Poll, spanning over 10 local event venues and 3 print publication brand activation campaigns. Cultivated national and regional brand and revenue driving partnerships. Spearheaded and oversaw all company events and experiential campaign teams.

Bachelor Of Science (Bs), Marketing/Marketing Management, General

Continued Education Business School, Digital Marketing Analytics, Content And Channel Customization Strategies