Marketing Manager
CurrentACHIEVEMENTS- Executed a brand refresh including overseeing and implementing a full redesign of the company logo and website.- Designed and oversaw production of new marketing collateral including brochures, outreach materials, and swag items.- Oversaw the production and roll-out of a company storefront.- Directed, produced, and edited a series of videos promoting the company's mission, services, and brand.- Directed, produced, and edited a series of internal training videos.- Oversaw all AV aspects of the company's 20th and 21st annual Storybook Gala.- Designed print and online support materials for a successful New Building capital campaign.RESPONSIBILITIESEnsure up-to-date and effective, branded marketing communications–including the website, print communication, videos, collateral, email marketing, informational packets, and advertising. Conceptualize, design, and implement creative videos and graphic designs for all departments. Ensure all public-facing communications are culturally competent and reach a diverse audience.Maintain official Brand Standards guide for internal and external use. Audit use of logo and messaging in all external and internal communication. Maintain regular content and image updates to the website.Coordinate donated and/or trade advertising opportunities – including print, digital, billboards, TV, and radio.Execute and manage all email marketing efforts. Coordinate release and processing of files at printer and mail house.Gather social media content.Event photography.Manage media inquiries and interview requests; Distribute press releases and maintain press kits. Monitor, analyze, and communicate PR results. Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.Assist with annual appeals and annual report.Be an integral part of Gala planning team.