Ilianna Danengirsa Email & Phone Number

London, United Kingdom / Amsterdam, Netherlands

Digital & AI• Defined GenAI strategy and key opportunities (across both top and bottom line) for an online customer review platform and separately CX startup, enabling an overall ~10-30% EBITDA uplift for both clients• Led conceptualisation of an AI-driven product (ideation, value at stake & feasibility evaluation, product requirements & initial design)• Identified AI startup’s processes bottlenecks and found opportunities to reduce overall time-to-market by ~20%Strategy & Operations• Identified key gaps in product, pack, and distribution strategy for a FMCG company in a key category with $8-11M net sales value increase potential• Led brand & media performance assessment and optimisation of a Consumer Products company, driving a ~25% improvement in media spend ROI on the back of a 50% media budget increase to sufficiency level• Identified assortment simplification potential of ~40% SKU for a FMCG company, enabling a ~£20M inventory decrease without impacting sales and customer satisfaction

EdTech startup• Managed relationships with key investors & led due diligence during series A funding, resulting in a $2 million raised• Launched free webinar program to increase consideration & purchase conversions: the webinars became the main source of new leads and provided ~$1 500 revenue per webinar • Managed the Science & Lifestyle business unit by coordinating cross-functional team (content, media, design, etc.) generating 15% of company revenue• Managed the analytics department: coordinated customer research, resulting in target audience coverage optimization by shifting the marketing strategy towards Instagram • Coordinated setup of the payment processing and other website operations during the international platform launch

Москва, Россия

• Coordinated work of a Big Data vendor to conduct a functional diagnostic of a data storage; found 20% data leakage and organized the repair process improving the quality of marketing campaigns • Developed a purchasing strategy for fruits and vegetables for a large retailer with a 5% cost reduction potential • Developed a complex model forecasting aviation traffic during the COVID-19 pandemic on global, country, city, and airport level; the model was used by companies all over the world• Piloted a new agile-based approach to project organization and staff evaluation in one of the largest banks in Eastern Europe; as a result, the bank successfully implemented new staffing and compensation models • Forecast key 10-year KPIs for a $700M megaproject to increase industry investments 10 times

Moscow, Russian Federation

• Built an ML model for retail data cleaning, which was necessary requirement to reduce time required to change SKU prices from 2 weeks to 2 hours• Forecast required time and labour to switch a call center network to a new IT-system during startups’ integration • Performed a diagnostic of value-added services simplification potential for a telecom company to simplify offering for the customers and liquidate unprofitable ones

Moscow, Russian Federation

Москва, Россия

Master, Dual Degree: Management & Business Analytics And Big Data

Bachelor Of Science (Bsc), Economics & Finance

Second (Upper) Honours Degree

Bachelor Of Science (Bsc), Economics&Finance

- AP Scholar with Honours - Top 1 in Sociology of financial behaviour course - Top 3 in Politology course - Top 3 in Behavioural economics.