Consultant
Current- Digital & AI
- Defined GenAI strategy and key opportunities (across both top and bottom line) for an online customer review platform and separately CX startup, enabling an overall ~10-30% EBITDA uplift for both clients
- Led conceptualisation of an AI-driven product (ideation, value at stake & feasibility evaluation, product requirements & initial design)
- Identified AI startup’s processes bottlenecks and found opportunities to reduce overall time-to-market by ~20%Strategy & Operations
- Identified key gaps in product, pack, and distribution strategy for a FMCG company in a key category with $8-11M net sales value increase potential
- Led brand & media performance assessment and optimisation of a Consumer Products company, driving a ~25% improvement in media spend ROI on the back of a 50% media budget increase to sufficiency level