Dane Walker Email & Phone Number

Au

Au

Au

Au

Melbourne, Au

Responsible for digital marketing strategy, creative direction and implementation of e-commerce best practice for four active online retail stores. Heavily involved in implementation of several large-scale projects including a complete re-platform, re-design and the implementation of a new cross-channel marketing platform. Key responsibilities:• Development of digital marketing strategies and campaigns for online, mobile and social channels.• Manage and direct the strategy of the e-commerce web design and content team.• Setting up and deploying A/B and multivariate testing initiatives and utilising results to drive iterative improvement.• Conversion Rate Optimisation including strategy, implementation and reporting.• Email marketing; implement sophisticated, targeted and automated programs down to an individual customer level. Results - doubled the open rates and revenue on a majority of programs.• Drive campaigns to support customer lifecycle including conversion, engagement, retention, win-back, and abandonment.• Identify and interpret key performance indicators to optimise messaging, promotional opportunities and campaign design.• Understand and integrate audience segmentation, automated campaigns, and build strategic roadmaps.• Website traffic growth. • Customer database growth. • Website and email analytics.• Stakeholder management.• Advertising and DFP management.• Website, mobile UI/UX development to increase conversions and optimise cart size. Overall results - 424% revenue increase 2012-2015. • Implement and optimise behaviourally triggered messaging whilst measuring its value.• Identification of emerging online retailing trends and monitoring of e-commerce best practice.