Daniel Esdale Email & Phone Number

Chelmsford, Massachusetts, Us

As the CMO, I am overseeing the exponential growth path of a human services agency serving people with intellectual and developmental disabilities, autism, and acquired brain injuries in Greater Lowell and Greater Lawrence. I launched the agency's new brand identity – Incompass Human Services – after a merger while creating the “innovating to help the most vulnerable thrive” brand story that serves as the foundation of our content strategy. The modern campaign has sustained increases in core marketing KPIs including web traffic, individual contributions, social media engagement, and referrals.Working with the agency's marketing & fundraising manager, as well as outside agencies and vendors, I have overseen numerous marketing initiatives including:• Create and launch the “With Open Hearts” integrated marketing campaign• Drive all fundraising and grant activity, leading to a first-ever respite program • Oversee the agency’s IT enterprise architecture and data governance, working towards one of the first business intelligence dashboards in the industry• Serve as co-Chair the Arc of Massachusetts Marketing Committee and primary marketing contributor of the New England Human Services Collaborative

Boston, Ma, Us

As Suffolk University's CMO, I developed and oversaw marketing strategies in support of key facets of the strategic plan, including brand recognition, reputation enhancement, domestic and international enrollment, retention, alumni engagement, and fundraising. Under my leadership, Suffolk pivoted from a project-driven marketing approach to an ROI-focused strategic marketing framework. I led the Office of Marketing Communications, an award-winning 15-person in-house integrated marketing agency with expertise in market research, copywriting, graphic design, rich media, digital media, and marketing analytics, and was a member of the president's expanded leadership cabinet. The foundation that I created at Suffolk is still driving the institution's marketing presence to this day.- Drove enrollment marketing strategies and tactics, resulting in a 500% increase in annual admission inquiries since 2014- Oversaw student and alumni engagement, with a 1,000% increase in social media followers and 5,000% increase in video views annually since 2014- Collaborated on fundraising and alumni communications, resulting in a 50% increase in alumni contribution rates and money raised- Defined the "Suffolk Experience" brand story and content strategy- Launched the “Make Your Way” marketing campaign, curating and distributing content from alumni, faculty, and staff to define the unique value proposition- Managed multiple marketing agency relationships, including integrated marketing firm, media buying firm, website development agency, and partners dedicated to SEO and SEM- Responsible for the $4 million marketing budget, creating a new central structure to accurately gauge and assess the impact of University marketing efforts with a focus on ROI- Launched the award-winning suffolk.edu website.

Cambridge, Ma, Us

Reporting to the Dean of Executive Education, I led the development and execution of global marketing strategies aimed at driving enrollment for the suite of Executive Education programs at Harvard Kennedy School. - Created and drove a strategic shift to a new, scalable global marketing strategy in alignment with the HKS Executive Education strategic plan that led to a nearly 30% increase in open enrollment applications over three fiscal years, and a 225% increase in open enrollment program leads- Assembled and managed a high-performing team of marketing professionals, including an external marketing agency, to execute all marketing activity- Served as a member of the five-person management team responsible for achieving short- and long-term growth objectives- Oversaw and managed the department’s $1.7 million marketing budget, with a focus on ROI- Developed the Executive Education “You’re Here to Make a Difference” brand story - Created the “Marketing Council,” a regular meeting engaging cross-departmental senior leaders in key marketing initiatives and metrics- Presented monthly KPI reports to proactively assess the impact of marketing activity, optimize ongoing marketing initiatives, and drive strategic decision-making- Leveraged traditional and emergent media channels to support outreach efforts for open enrollment programs, and lead the strategic shift away from direct mail to new digital mediums- Created and managed robust SEM and Google remarketing campaigns that have increased website traffic by nearly 20% in consecutive fiscal years

Boston, Ma, Us

The Greater Boston Chamber is a broad-based association representing more than 1,600 businesses of all sizes from virtually every industry and profession in our region. The organization provides leadership in creating a healthy climate for economic development and job creation throughout Greater Boston. As the Director of Marketing, I was responsible for the integrated marketing and communications strategy for the Chamber with a focus on enhancing brand awareness, promoting member engagement, and expanding the membership base.- Developed and executed marketing communications plan for the organization, ensuring alignment between the outreach strategy and strategic mission of the organization- Research new vehicles in print, online, and electronic media that delivers Chamber message to the market and showcases the results of involvement with the Chamber- Launched the new CMS-driven bostonchamber.com, and integrate Chamber’s entire online suite of communications vehicles into the new site and overall marketing mix-Launched the Chamber's core social media vehicles on Facebook, Twitter, and Flickr, and led numerous social media seminars for Chamber members around social media best practices. - Managed a variety of writing, editing, and publishing projects, including printed collateral, public policy reports, Massachusetts Jobs Updates, and monthly member e-calendar

Ward Hill Marketing is an experienced, global outsource technical marketing firm with a strong record of helping companies grow. Working as a program manager, I developed short- and long-term growth strategies for a wide range of clients in industries including semiconductor, electronics, energy, medical devices/equipment, portable power, photonics/optics, and industrial materials.I employed a completely integrated marketing and PR strategy to add value to my clients' brands, create new leads, and open up new targeted industries and geographic markets. The revolving ROI-based management of marketing investments keeps all programs in scale with my clients and their business goals.

Master Of Business Administration - Mba

Executive Certificate

Bs, Marketing