The Heart Monitors is a new type of strategy, consulting, and activation company focused on the idea that feelings are the new currency that drives sharing, identification, and positive behavior change. In my role, I’m working with co-founders Jon Bond and Robin Lemberg and a team of experienced marketing experts to engage with brands interested in monitoring consumer sentiment and providing insights and direction that leverage the idea that facts don’t drive action, but feelings do. We… Show more The Heart Monitors is a new type of strategy, consulting, and activation company focused on the idea that feelings are the new currency that drives sharing, identification, and positive behavior change. In my role, I’m working with co-founders Jon Bond and Robin Lemberg and a team of experienced marketing experts to engage with brands interested in monitoring consumer sentiment and providing insights and direction that leverage the idea that facts don’t drive action, but feelings do. We expose the feelings behind the facts to empower non-profits and brands with powerful and nuanced audience insights around messaging campaigns and topical and polarizing issues to craft stories that resonate, drive action, and influence change. I look forward to connecting with friends and colleagues to discuss how we can work together and help you exceed your goals. Learn more at: theheartmonitors.com Show less

Founder of this independent branding, digital marketing and design consultancy. Focused on outcome, scale and iteration, we help innovative startups and established global companies, strategy firms, and creative brand agencies develop strategic insights, stories, design actionable plans that build thriving brands. OPEN consults and advises brand leaders on brand vision setting, value propositions, portfolio strategies, brand strategy grounded in business and design thinking, brand architecture,… Show more Founder of this independent branding, digital marketing and design consultancy. Focused on outcome, scale and iteration, we help innovative startups and established global companies, strategy firms, and creative brand agencies develop strategic insights, stories, design actionable plans that build thriving brands. OPEN consults and advises brand leaders on brand vision setting, value propositions, portfolio strategies, brand strategy grounded in business and design thinking, brand architecture, naming, human-centered design, brand and product innovations, market creation, creative development, GTM strategies, DTC, and execution, CX, and brand measurements.Client categories: CPG, Technology (VR), Financial, Institutional Medical, Alt. Transportation, Commercial Real Estate Investment, Retail, Luxury Goods Show less

Led Global Brand Team in the development and execution of a transformative global brand strategy, resulting in the large-scale shift of HTC's coherent global brand, and launch into a new business - virtual reality platform, and brand -Vive VR. Responsible for new global HTC brand strategy, creative ideation and expression, social media, e-gaming marketing, and in-market execution for smartphones and new category VR launch. Oversaw executive employment decisions, hired and managed partner… Show more Led Global Brand Team in the development and execution of a transformative global brand strategy, resulting in the large-scale shift of HTC's coherent global brand, and launch into a new business - virtual reality platform, and brand -Vive VR. Responsible for new global HTC brand strategy, creative ideation and expression, social media, e-gaming marketing, and in-market execution for smartphones and new category VR launch. Oversaw executive employment decisions, hired and managed partner agencies. Show less

I led operations of a 75+ person high-performing marketing and creative team. Worked with board and executives on goals and attainment. During my tenure I unlocked the potential and revitalized this $1.4B luxury, multi-channel retail brand (Williams Sonoma and WS Home) by integrating it into the popular culture around food, cooking, and entertaining. I led and integrated cross-channel marketing programs – with specific emphasis on digital, mobile, social, and emerging channels, and led all… Show more I led operations of a 75+ person high-performing marketing and creative team. Worked with board and executives on goals and attainment. During my tenure I unlocked the potential and revitalized this $1.4B luxury, multi-channel retail brand (Williams Sonoma and WS Home) by integrating it into the popular culture around food, cooking, and entertaining. I led and integrated cross-channel marketing programs – with specific emphasis on digital, mobile, social, and emerging channels, and led all creative functions including CX, social media, strategic alliances, enhanced store experiences, semiotics of physical space design and merchandising, a new private label product line launch, tech innovations (with Apple), package design, and brand imaging. Successfully targeted and grew the Millennial market (+22%) by broadening brand appeal, created original programming with The Food Network, and reinvented in-store classes and social experiences. Created the brand's first social media YouTube series featuring the "Top Chef" winners; “Fire Smoke and Flavor Tour.” Developed CSR partnership with No Kid Hungry. Show less

Founded this marketing company, taking a venture capitalist approach to unlocking value in under-developed, high revenue potential businesses, setting strict performance standards and driving high performance from consumer services/products. Developed sophisticated branded, high-touch, experiential, leader brands that set the highest bar in their industries. Leveraged smart money, tech, consumer insights, innovation, talent, and marketing excellence to drive attractive value propositions.… Show more Founded this marketing company, taking a venture capitalist approach to unlocking value in under-developed, high revenue potential businesses, setting strict performance standards and driving high performance from consumer services/products. Developed sophisticated branded, high-touch, experiential, leader brands that set the highest bar in their industries. Leveraged smart money, tech, consumer insights, innovation, talent, and marketing excellence to drive attractive value propositions. 
 Sample Projects: 
• Guggenheim Museum: Consulted on marketing strategy for museum repositioning, exhibition branding and marketing, expansion, corporate partnerships and development, and established updated retail concepts: Studio Guggenheim. • Bruce Mau Design: Consulted on developing strategy for MTV, Herman Miller, the City of Denver, and Coca-Cola’s “Think Positively” global sustainability program.• Raised $7.0M to totally reinvent and launch state-of-art concept, high-touch, high-value garment care company: Spruce, in LA. • Herbalife: Global repositioning for MLM brand, developed new brand ID asset program for international use• Roam Headphones: Positioning, GTM strategy, website. Show less

Reporting to the CEO/CCO, of this brand strategy, ideation and experience marketing company, I led an integrated brand practice that grew this consultancy into a world-class brand consulting and creative development firm. I operated across the spectrum of consumer and business markets, working primarily with Fortune 500 companies. I led the Samsung brand team's launch of the Samsung brand in N. America, transforming Samsung from an OEM, to a global brand powerhouse. In charge of of brand… Show more Reporting to the CEO/CCO, of this brand strategy, ideation and experience marketing company, I led an integrated brand practice that grew this consultancy into a world-class brand consulting and creative development firm. I operated across the spectrum of consumer and business markets, working primarily with Fortune 500 companies. I led the Samsung brand team's launch of the Samsung brand in N. America, transforming Samsung from an OEM, to a global brand powerhouse. In charge of of brand strategy and positioning, global image advertising, product development, brand retail strategy and architecture, CX, marketing communications, strategic alliances. Clients: Samsung (Americas and Global), PepsiCo, Progressive Insurance (Super Bowl), M&M Mars, NASA-JPL, Movado Group, Sony, Diageo (Cuervo), Disney, Deloitte, Maserati, Reebok, Guggenheim Museum, DKNY Show less