I create brand experiences that win the hearts of customers and fans. 20 years expertise in brand identity, creative strategy, user experience and product design. My industries of passion are sports, entertainment, and technology. A few highlights I've shared with clients and customers so far:• Co-developed an evolved Direct-to-Consumer business at the NFL (NFL+) with a thoughtful, dynamic brand identity and strategy to create lasting value and connection with the most avid NFL fan segment.• Co-directed and designed a cross-platform brand identity & campaign for NFL's 100th anniversary, leading to a Sports Emmy Award for Outstanding Trans-Media coverage• Designed and directed dozens of award-winning identities for professional sports, entertainment, and technology entities• Published a case study for a future-forward football helmet spanning safety, design, manufacturing, and smart technology–featured on Digital Trends• Helped Cobra Puma Golf bring fun and youth to the game through award-winning product design and branding• Directed, designed, and prototyped a connected, live sports application for Samsung smart devices that set eventually set the table for modern integrated sports/entertainment experiences, such as Friday Night Baseball on Apple TV+• Envisioned new service design opportunities to revolutionize road trips with self-driving RV's• Strategy, marketing and messaging for Divergent Microfactories; a green 3d print automotive manufacturing platform that radically reduces materials, energy, and cost.• Pioneered and designed commercial and consumer entertainment experiences for the world's first digital, multi-touch, collaboration platform–Microsoft Surface (now Surface Hub) where I garnered nearly a dozen utility patents in human-computer interaction.