Danette Salinas (Pulis) Email & Phone Number

Houston, Tx, Us

Conroe, Texas, Us

In this role, I was a one-person marketing department responsible for both the strategy and the implementation (tactical side) of both branding and marketing projects for Turbo Drill Industries and its subsidiaries - Scout Downhole, Scout Drilling Technologies, Sanvean Technologies, and Canamera Coring.Spearheaded brand strategy and management for five companiesDeveloped multi-platform content strategy, managing social media and websites to boost digital engagement and brand visibilityCreated print advertising Collateral development for all five companiesOrchestrated high-impact tradeshows and tech events, showcasing products and fostering valuable industry connectionsMultimedia content creation, including animations and videos, to enhance product showcases and foster valuable industry connections.Partnered closely with sales team, developing client-centric presentations and multimedia content that effectively communicated value propositions.Optimized marketing budget allocation ensuring cost-effective strategies that delivered substantial ROI across all initiativesManagement of vendor relationships

Executed targeted marketing campaigns to capture increased revenue growthDeveloped ads, tradeshow messaging, email, direct mail, web landing pages, and all social mediaLed both the Marketing team and the Inside Sales teamManaged inside sales projects to increase lead generation for outside salesImplemented new processes for tradeshows and document distribution to reduce expensesCollaborated with executive team to create adoption/understanding of CRM (Salesforce)by the sales teamDeveloped and managed marketing budget of $1 million

Created and managed marketing and sales support teamDeveloped and managed annual marketing budget Successfully planned and Implemented marketing strategies to penetrate targeted markets Implemented value driven product launch processDeveloped unique advertising to capture target audiencesBranded and trademarked new technologies Developed sales tools, case histories, commercial proposals and pre-qualification documentation for new clientsPrepared customer facing presentation materials for sales and opsPlanned and executed trade shows/conferences to increase brand awareness and showcase new technologiesWrote/created new division website and social media presence

Implemented new company brand across the U.S. to enhance customer awareness.Planned and implemented Marketing Strategies and Communications to penetrate new markets.Advertising - both online and print. Worked with Product Line Directors to develop product positioning strategies and sales collateral.Developed sales tools and customer proposals. Worked with Operations and Community Relations to help manage issues effecting local communitiesPlanned and executed trade shows/conferences in strategic locationsManaged annual marketing and communications budget.

Drove brand implementation across the U.S.Executed both internal and external communicationsWorked with sales to determine methods of market penetration in strategic areasCoordinated all trade shows and customer events Created collateral (internal and external) and web contentCreated new vision, mission and guiding principles for new company culture program

Houston, Texas, Us

Global Marketing focal point for communications services to support multi-product sales and operations in nine regions around the world.Determine marketing communications needs based on local strategic marketing plans. Support regional sales initiatives with collateral, case histories, trade shows, technology day events and targeted advertisements.Temporary assignment in Kuala Lumpur to develop Asia Pacific marketing communications strategy and processes, and to hire local communications staff.

Houston, Texas, Us

Led a team of four professionals to develop and provide communications services to internal and external customers of a $1 billion business unit. Managed annual advertising and promotion budget.Developed go-to-market product launch activitiesManaged re-branding project for Drilling Fluids divisionDeveloped brochures, advertisements, case histories, and presentations.

Houston, Texas, Us

April 1983 - January 1999Held several positions in my first 16 years with Baker Hughes to include Sales Assistant, Executive Administrator, Presentation Specialist and Marketing Supervisor.