Danette Salinas (Pulis)

Danette Salinas (Pulis) Email and Phone Number

Director of Marketing @ Turbo Drill Industries
Houston, TX, US
Danette Salinas (Pulis)'s Location
Houston, Texas, United States, United States
Danette Salinas (Pulis)'s Contact Details
About Danette Salinas (Pulis)

Marketing professional with experience in all aspects of marketing and communications. Successfully led teams that planned and implemented strategic branding and marketing communications activities. Using pragmatic marketing concepts, developed value-driven advertising, sales collateral, trade show exhibits, presentations, proposals, case histories, website content, and new product launches to drive brand awareness and increase revenue. Able to empower sales by delivering sales tools with messaging that resonates with customer base while also driving company brand. Also experienced in internal communications and media and community relations. Strong business acumen and a track record as a team leader who builds relationships at all levels of an organization. Both a strategic and tactical thinker to deliver projects promptly.● Development/Execution of Marketing Communications plans● Marketing budget development and management ● Sales enablement● Product launch planning● Company portfolio development ● Advertising - print, website, social media● Tradeshow event planning/execution ● Managing vendor relationships ● Team/relationship building● Intermediate Adobe Suite capabilities● HubSpot CRM● Global experience

Danette Salinas (Pulis)'s Current Company Details
Turbo Drill Industries

Turbo Drill Industries

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Director of Marketing
Houston, TX, US
Website:
scoutdownhole.com
Employees:
43
Danette Salinas (Pulis) Work Experience Details
  • Turbo Drill Industries
    Director Of Marketing
    Turbo Drill Industries
    Houston, Tx, Us
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  • Turbo Drill Industries
    Director Of Marketing
    Turbo Drill Industries Sep 2018 - Jul 2024
    Conroe, Texas, Us
    In this role, I was a one-person marketing department responsible for both the strategy and the implementation (tactical side) of both branding and marketing projects for Turbo Drill Industries and its subsidiaries - Scout Downhole, Scout Drilling Technologies, Sanvean Technologies, and Canamera Coring.Spearheaded brand strategy and management for five companiesDeveloped multi-platform content strategy, managing social media and websites to boost digital engagement and brand visibilityCreated print advertising Collateral development for all five companiesOrchestrated high-impact tradeshows and tech events, showcasing products and fostering valuable industry connectionsMultimedia content creation, including animations and videos, to enhance product showcases and foster valuable industry connections.Partnered closely with sales team, developing client-centric presentations and multimedia content that effectively communicated value propositions.Optimized marketing budget allocation ensuring cost-effective strategies that delivered substantial ROI across all initiativesManagement of vendor relationships
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  • Lapolla Industries, Inc. (Polyurethane Spray Foam Insulation Manufacturer)
    Director Of Marketing
    Lapolla Industries, Inc. (Polyurethane Spray Foam Insulation Manufacturer) 2016 - 2017
    Executed targeted marketing campaigns to capture increased revenue growthDeveloped ads, tradeshow messaging, email, direct mail, web landing pages, and all social mediaLed both the Marketing team and the Inside Sales teamManaged inside sales projects to increase lead generation for outside salesImplemented new processes for tradeshows and document distribution to reduce expensesCollaborated with executive team to create adoption/understanding of CRM (Salesforce)by the sales teamDeveloped and managed marketing budget of $1 million
  • Ryan Directional Services (Directional Drilling And Mwd Services)
    Marketing Manager
    Ryan Directional Services (Directional Drilling And Mwd Services) Sep 2013 - Sep 2015
    Created and managed marketing and sales support teamDeveloped and managed annual marketing budget Successfully planned and Implemented marketing strategies to penetrate targeted markets Implemented value driven product launch processDeveloped unique advertising to capture target audiencesBranded and trademarked new technologies Developed sales tools, case histories, commercial proposals and pre-qualification documentation for new clientsPrepared customer facing presentation materials for sales and opsPlanned and executed trade shows/conferences to increase brand awareness and showcase new technologiesWrote/created new division website and social media presence
  • Tervita (E&P Waste Management & Solids Control)
    Marketing & Communications Manager
    Tervita (E&P Waste Management & Solids Control) Nov 2011 - Jun 2013
    Implemented new company brand across the U.S. to enhance customer awareness.Planned and implemented Marketing Strategies and Communications to penetrate new markets.Advertising - both online and print. Worked with Product Line Directors to develop product positioning strategies and sales collateral.Developed sales tools and customer proposals. Worked with Operations and Community Relations to help manage issues effecting local communitiesPlanned and executed trade shows/conferences in strategic locationsManaged annual marketing and communications budget.
  • Ems (Energy Maintenance Services Group) - Pipeline Service Company
    Director Of Marketing
    Ems (Energy Maintenance Services Group) - Pipeline Service Company Oct 2010 - Nov 2011
    Drove brand implementation across the U.S.Executed both internal and external communicationsWorked with sales to determine methods of market penetration in strategic areasCoordinated all trade shows and customer events Created collateral (internal and external) and web contentCreated new vision, mission and guiding principles for new company culture program
  • Baker Hughes
    Region Communications Manager
    Baker Hughes May 2009 - Sep 2010
    Houston, Texas, Us
    Global Marketing focal point for communications services to support multi-product sales and operations in nine regions around the world.Determine marketing communications needs based on local strategic marketing plans. Support regional sales initiatives with collateral, case histories, trade shows, technology day events and targeted advertisements.Temporary assignment in Kuala Lumpur to develop Asia Pacific marketing communications strategy and processes, and to hire local communications staff.
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  • Baker Hughes
    Marketing Communications Manager
    Baker Hughes Jan 1999 - May 2009
    Houston, Texas, Us
    Led a team of four professionals to develop and provide communications services to internal and external customers of a $1 billion business unit. Managed annual advertising and promotion budget.Developed go-to-market product launch activitiesManaged re-branding project for Drilling Fluids divisionDeveloped brochures, advertisements, case histories, and presentations.
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  • Baker Hughes
    Sales Assistant, Executive Administrator, Presentation Specialist, Marketing Supervisor
    Baker Hughes Apr 1983 - Jan 1999
    Houston, Texas, Us
    April 1983 - January 1999Held several positions in my first 16 years with Baker Hughes to include Sales Assistant, Executive Administrator, Presentation Specialist and Marketing Supervisor.
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Danette Salinas (Pulis) Skills

Leadership Product Marketing Marketing Management B2b Energy Industry Sales Trade Shows Media Relations Market Planning Business Development Corporate Communications Advertising Energy Customer Relationship Management Strategic Planning Strategy Business Planning Oilfield Budgeting Marketing New Business Development Proposal Writing Event Management Contract Negotiation Project Planning Market Analysis Budgets Newsletters Business Strategy Management Product Launch Project Management Marketing Communications Product Development Marketing Strategy Crm

Danette Salinas (Pulis) Education Details

  • Texas State University
    Texas State University

Frequently Asked Questions about Danette Salinas (Pulis)

What company does Danette Salinas (Pulis) work for?

Danette Salinas (Pulis) works for Turbo Drill Industries

What is Danette Salinas (Pulis)'s role at the current company?

Danette Salinas (Pulis)'s current role is Director of Marketing.

What is Danette Salinas (Pulis)'s email address?

Danette Salinas (Pulis)'s email address is da****@****ail.com

What is Danette Salinas (Pulis)'s direct phone number?

Danette Salinas (Pulis)'s direct phone number is +128120*****

What schools did Danette Salinas (Pulis) attend?

Danette Salinas (Pulis) attended Texas State University.

What skills is Danette Salinas (Pulis) known for?

Danette Salinas (Pulis) has skills like Leadership, Product Marketing, Marketing Management, B2b, Energy Industry, Sales, Trade Shows, Media Relations, Market Planning, Business Development, Corporate Communications, Advertising.

Who are Danette Salinas (Pulis)'s colleagues?

Danette Salinas (Pulis)'s colleagues are Dustin Merrill, Marc Keim, Aj Siebert, Craig Oliver, Chris Mendoza, Jody Blankenship, Chris Taylor.

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