Responsibilities include - Sales Revenue planning & Management- Category Trade Management - Perfect Stores- Right Stores- Shopper InsightsA team of a Perfect Store & Shopper Insights Manager, a Sales Revenue Planner and an Assistant Manager Category Planning help me in delivering the responsibilities assigned.

Heading the Trade Marketing which includes handling category and channel development, merchandising, providing trade and operational support to Sales function. The responsibility also includes forecasting, cycle planning, close coordination with Marketing to devise tactical and strategic plans along with optimizing trade spends and effective use of trade budgets.

Reported to the Head of sales and leading the largest volume generating region for the company with 33% contribution and a portfolio of 3 Billion. The region included 6 Areas in 5 Towns namely Lahore, Faisalabad, Gujranwala, Sialkot and Sargodha. Achieved double digit volume growth in 2014 and Year to Date August 2015 . Responsibility to ensure smooth execution at General Trade, Wholesale and Local Modern Trade on a month to month basis by leading the regional sales team to deliver the agreed value and volume targets by brand.

Reported to the Head of Sales and primarily responsible for leading the Sales Operations at Karachi for the Region. Ensured smooth execution at General Trade, Wholesale and Local Modern Trade on a month to month basis by leading the regional sales team to deliver the agreed value and volume targets by brand.

Reported to the Regional Sales Head, responsibility included managing the sales operations and services via distributors in General Trade and Wholesale.Responsibilities included• Building and strengthening key relationships with local key customers as well as the business partners• Interacting with and managing distributors and distributor staff for optimum servicing of local accounts including priority supplies and credit management.• Negotiating annual agreements with Top End Retail.• Managing and allocating budgets for in-store displays and BTL activities for Top End Retail • Supervising and directing Staff comprising Territory Sales Managers, Order bookers and Salesmen• Forecasting categories and planning Channel wise promotions • Planning and achieving category-wise monthly and quarterly sales targets. • Coordination with Head Office and Distributors / Market and giving critical information at right time for maximum benefit of the company’s partners and customers.

Managed International Modern Trade (IMT) accounts i.e. Metro Cash and Carry for North and Central Region based out of Islamabad. Managed Local Modern Trade accounts i.e. Utility Stores Corporation and Canteen Store Departments nationally. Responsibilities included:• Interacting and negotiating with Buyers, Floor Managers and department Managers of the accounts on regular basis. • Forecasting RB categories and planning store wise promotions at each account for RB product range. • Coordinating with buyers and store management for optimum in-store execution and assortment for RB product range.• Coordinating with RB supply team for timely packaging and delivery as per account specifications.• Planning and achieving category-wise monthly and quarterly sales targets. • Defining targets and monitoring performance of Territory Sales Officer, Supervisor, Order bookers, Merchandisers and In Store Promoters.• Coordinating, Devising promotional and incentive plans nationally and following up of USC and CSD operations nationally.• Ensuring timely recovery of payments from USC and CSD within the credit period.

• Managed General Trade (GT), Wholesale and Local Key accounts for Islamabad and Sialkot Area and was responsible for leading sales success of defined territory. Responsibilities included:• Building and strengthening key relationships with local key accounts in Islamabad Area.• Interacting and managing distributors and distributor staff for optimum servicing of local accounts including priority supplies and credit.• Negotiating annual RB customer development agreements with local key accounts.• Managing and allocating budgets for in-store displays and BTL activities for local key accounts. • Supervising and directing Staff comprising Territory Sales officers, Executives, Order bookers, Salesmen and Merchandisers of 16 Distributors and Sub Distributors between Islamabad and Gilgit. While at Sialkot 9 Distributors and Sub distributors were being managed .• Forecasting RB categories and planning town wise promotions at each account for RB product range. • Planning and achieving category-wise monthly and quarterly sales targets. Achieving sales target month after month.• Coordinating with Head Office and Distributors / Market and giving critical information at right time for maximum benefit of the company’s partners and customers for RB product range.

• Managed the customer portfolio assigned.• Exploring new business and guiding existing business to the Hotel.• To achieve highest occupancy rate in the city.• Negotiating win-win situation with customers.• Achieving sales target.• Strengthening the relations with existing customers while tapping new customers.• Assisting the six sigma trainer in training hotel staff.

Developed PJPs for retail routes at Al Barka Distributors Rawalpindi.

• Database Administration• IT Force / Data entry operators supervision