Independent contractor available for hire as a graphic designer and illustrator based in San Diego. Contact me for projects such as logos, maps, and illustrations/graphics (@DanFloresStudio). My clients include a family restaurant, an IT company, and a marketing agency. I designed maps for a national hotel brand, restaurant menus, social media graphics/content, posters, table tents, and small business marketing. I strive to make creative work while mindful of my client's time, budget and resources. I can work project by project for PR/marketing agencies, or work on an affordable monthly retainer for small businesses.

Illustration and graphic design business making pop-culture, science fiction/fantasy themed art, clothing and accessories.

Develop and implement public relations and media relations strategies with news media. Produce written and visual multimedia communication projects including news releases and articles, educational facts sheets with infographics, social media content (Twitter and YouTube), videos, annual report (art direction) and manage website content. Supervise student worker and contracted vendors (software programmer and graphic designer).PROFESSIONAL TRAINING:California Association of Public Retirement Systems (CALAPRS) Advanced & Intermediate Course in Retirement Plan Administration

Responsible for marketing and branding of restaurant's three locations. Evaluated and produced an analysis of short- and long-term marketing, public relations, and branding opportunities to enhance current activities.

Provided leadership, vision and strategy for public relations issues, and advised the President about issues impacting public perception of the school, its programs, staff or students. Developed and implemented public relations strategies involving media relations. Art direction of school's student newsletter. Increased quality and consistency of school’s brand by creating local social media rules and implemented corporate policy and campaigns on Facebook and Twitter.

Exhibition Sales Manager: January 2009 to August 2009Contracted position to solicit targeted groups to generate sales partnerships. Maintained local contacts in education, local business, allied health, medical, and tourism markets. Managed and fulfilled incoming inquiries for promotional materials.Media and Communications Manager: August 2009 to October 2009Contracted position to lead and implement strategic media relations. Contributed senior level counsel to Body Worlds corporate management team. Proactively pitched and hosted media: mainstream, consumer, alternate, niche, trade and industry media. Developed successful cooperative partnerships with local organizations.

Expanded nationwide presence of historic downtown neighborhood through creative non-profit public relations and marketing campaigns targeted to national & local media, businesses, and government and community groups.Public Relations, Marketing, & Brand Management Directed all strategic marketing and public relations campaigns and communications from concept to completion. Developed annual marketing and public relations plan and policies. Art Direction & Graphic DesignOversight of branding and graphic design of marketing, communication and PR materials. Directed graphic design agency on production of innovative visitor guide including images, graphic design and editorial content. Developed publication and advertising policies.

Directed public relations and marketing campaigns to increase visitors to destination. Conducted proactive outreach to national and local media. Led community relations outreach to local business, civic and community groups. Developed and disseminated media relations materials: news releases, media advisories, fact sheets, media kits, feature stories, background sheets, and biographical information. Managed production of destination’s visitors guide and retail shopping guide. Generated editorial coverage by creating and managing annual media and community relations plan. Increased online awareness of city by managing the development, design and implementation of Bureau’s new website and website agency. Generated all written, graphic and photographic content for Bureau website. Increased the number of local business partners participating on the website.Organized multiple travel writer media trips and tours from key markets resulting in placements of local hotels and business partners.

Increased the knowledge of San Diego residents about tourism’s positive impact through a targeted PR campaign by writing press releases, newsletters, and responding to media inquiries. Provided community relations outreach and support at local events. Designed promotional material (flyers, internal staff newsletters and registration forms) utilizing desktop publishing and graphic programs. Streamlined digital & standard photography library for company special events and projects.