Daniel Fowler Email & Phone Number

Athens, Ga, Us

Athens, Georgia Area

I manage all technical aspects of web-based projects and provide strong team leadership with a human-first approach. Even with my background as a front end developer, software engineering is not a field I ever expected to be in and certainly never as a entrepreneur. But after years of being dissatisfied with how technology was being employed in spaces I enjoyed, I took the responsibility on myself to build better online tools and reach markets that were previously neglected by existing software.Cast98 makes audition management and rehearsal scheduling easy for theatre directors all over the world, and actors love it too.Drafty Sports provides fully automated auction draft rooms for fantasy sports leagues with complex needs.Big Church People matches families and individuals with Bible study and community groups based on defined priorities and season of life. Currently seeking church partners to join the pilot program.

Lawrenceville, Ga

I directed Marena's e-commerce web development efforts that produced annual revenue growth from $3.5MM to $5MM. I converted the highly customized storefront from BigCommerce to the Shopify Plus platform with a private wholesale portal and corporate marketing site. My day-to-day included sales tracking, analytics, email marketing automation, executive reporting, and team collaboration.

Athens, Georgia Area

› Directed digital strategy leveraging daily analytics benchmarking› Optimized team workflows to increase collaboration among deans, writers, devs, IT, and marketing.› Supervised web developers, social media interns, and content writers.› Defined web style guide to align with university branding.ACCOMPLISHMENTS› Downsized a 6,000-page website by 82% in 7 months.› Increased traffic to core academic programs by 88%.› Redefined team workflows that increased output efficiency by 60% for routine tasks.› Managed vendor contracts for major redesign + content optimization project.› Founded faculty/staff web committee to foster better communications among internal stakeholders.SUMMARYHired as the first-ever web manager for the College of Education in October 2013, my first week on the job I introduced new team workflows that improved output efficiency for routine tasks by over 60% and installed new analytics tracking code that enabled data insights for advanced metrics like PDF downloads and degree application conversion rates.Within 90 days I began my primary project to rebuild the College website - a 6,000-page mess I inherited whose information architecture needed a complete overhaul. I designed and developed an all-new 800-page website within 7 months while managing a budget for vendor contracts. The contracts would eventually get stuck in legal affairs, necessitating my takeover of the design and development to meet the dean’s aggressive deadline for August 2014.This initial project was a huge success, boasting brand new features and integrations including faculty profiles, a master calendar, news archive, and employee intranet. Two months later, I initiated our approved vendor projects, launching a new design with improved content strategy in the summer of 2015.

Athens, Georgia, United States

Team leader and project manager during major projects. Led weekly team meetings to share project updates and web analytics. Trained new team members for web development, social media, podcasting, email marketing, and client relations. My crowning achievement was planning an 18-month enterprise redesign project that earned accolades for adhering to Lean Six Sigma best practices.

Athens, Georgia Area

- Managed social media communications- Audited website for accessibility and compliance issues- Designed mini-sites for special projects

Bachelor Of Business Administration (B.B.A.), Management Information Systems, General

Activities and Societies: Redcoat Marching Band, Beta Upsilon Chi, Wesley Foundation, Chi Alpha, Baptist Student Union, Dean's List, UGA.

Bba, Management Information Systems

Activities and Societies: Beta Upsilon Chi, Wesley Foundation, Redcoat Band, Redcoat Christian Fellowship, Society of Management.