Daniel Fowler Email & Phone Number

Charleston / Huntington, West Virginia

Responsibility for running Charleston's and Huntington's, only locally owned broadcasting group. The radio cluster includes Charleston's and Huntington's favorite radio stations, Rock 105, 100.9 and 102.3 The MIX Classic Hits, 105.5 WJYP Sports Talk, and 102.3 WSCW News Talk. We are the official radio affiliates for WVU Sports, Marshall Sports, Cincinnati Bengals, and NASCAR.

Dallas/Fort Worth Area

An Addy award winning, full-service Creative Marketing and Advertising Agency based out of Wichita Falls, Texas with local, regional and national clients.

Dallas, Texas

Townsquare Media is a media, entertainment and digital marketing solutions company that owns and operates market leading radio stations, live events, digital, mobile, video and social properties.

Greater Atlanta Area And Northern Georgia

YP offers a wide range of marketing solutions from building online presence to promoting local and national businesses through local print publications, SEO/SEM, mobile, programmatic, digital display advertising, and direct marketing. Sold to Dex Media June 2017✔ Achieved $35,000,000 annual revenue goal ✔ Grew digital and direct mail sales by 50%✔ Significantly reduced YOY losses within the Atlanta and Atlanta Metro Yellow Page print publication from -27% to -19%✔ Managed and built a team of 50 account executives, sales managers, performance managers and field service managers ✔ Realigned the sales organization into hunters and farmers and transformed product-based sellers into consultative insight sellers by utilizing the Challenger Sales model ✔ Lead the relaunch and transformation of the Atlanta and Northern Georgia sales organization into a multi-media, cross-platform sales organization✔ Recently exited YP after post acquisition by Dex Media 6/2017

New York, New York And Washington D.C. Metro Area

SnagFilms was created to be the online leader for a free, social viewing platform for independent films and documentaries. IndieWire is an online publication covering film, TV, and digital news, reviews, and interviews for passionate fans and industry insiders. ✔ Oversaw a ‘Speed – up’ scenario in the high growth arena of on-line video entertainment✔ Closed key cross-platform brand sponsorships and brand activations with American Express, Chase Sapphire HSBC, Stella Artois, Fox, HBO, Lionsgate, Paramount, Showtime, The Sundance Institute, Universal, Warner Bros. and more ✔ IndieWire acquired by Penske Media and SnagFilms transitioned into ViewLift a streaming video technology platform

Washington D.C. Metro Area

Mobile Posse is a mobile technology company which provides next generation mCRM solutions, and content delivery to mobile carriers and advertising to national brands on the mobile home screen.✔ Achieved annual revenue goal $7,000,000✔ Recruited, hired, and trained a 10-person national sales team (San Francisco, Los Angeles, Chicago, DC, and New York City) in less than 90 days✔ Repositioned audience rating data, including introduction of new research by Nielsen and Arbitron to drive new sales growth in untapped market segments✔ Closed and negotiated key brand relationships with Ford, Walmart, Uniliver, Kraft, P&G, and Coca Cola✔ Led project management team in selecting and implementing Salesforce.com, CRM system and DoubleClick ad-serving platform✔ Developed and implemented Ad Network, RTB and AD Exchange sales strategies to move unsold inventory

New York, New York

Captivate is a digital media company with a network of 12,000 high-resolution, flat-panel elevator and lobby displays in 1,800 premier office buildings across North America. Published in two countries and spans over 31 metro areas across the United States and Canada.✔ Achieved $17,000,000 in incremental bookings within first two years ✔ Grew total sponsorship and brand activation revenues by 158% ✔ Built and led a North American team of over 45 employees in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Toronto, including; sales management , sales executives, sales support and ad-operations✔ Developed training modules that focused on consultative, solution based selling✔ Created a share-shift strategy that leveraged our audience data to gain market share and tap into traditional television advertising budgets ✔ Closed and negotiated key advertising and experiential marketing deals with Ford, GM, Lexus, Hyundai, Coke, P&G, Amex, Bank of America, Prudential, Sprint, Verizon, Snapple, AT&T, Amex, Hilton, Starwood, Marriott, American, Delta and Southwest Airlines✔ Reorganized and re-energized the sales organization, advertising operations and sales support teams after Captivate experienced a significant drop in revenues and profits during the 2007 and 2008 fiscal years ✔ Named Top Digital Out-of-Home Sales Organization ~ DPAA Strategic Planning Survey, 2009, 2010 & 2011

New York, New York And Washington D.C. Metro Area

✔ Promoted to SVP of Sales, North America, Mid-Market National Spot Advertising✔ Tasked to build a dedicated Mid-Market National Spot Advertising, field and inside sales organization to propel business growth in untapped market segments✔ Exceeded all sales goals including driving incremental revenue growth from $0 to $65,000,000 in 3-years✔ Grew mid-market advertising client base from 0 to more than 600 active accounts in 3-years ✔ Built, recruited, trained, and led a team of over 50 employees✔ Developed the go-to-market sales strategy, compensation plans and sales training✔ Member of AOL's Fast Track Leadership Team from 2004 - 2006

Dulles, Virginia

✔ Joined as a principal leader in this startup joint-venture between AOL and Tribune Company ✔ Progressively expanded responsibilities, ultimately overseeing the scaling, roll-out and sales leadership of a nationwide network of 200+ cities, and the AOL Local, Digital City, MapQuest, and AOL Yellow Page properties ✔ Led division to extensive revenue and profit growth, growing advertising revenue from $7,000,000 to over $125,000,000 in a 4-year period✔ Built and led a 200+ person sales, business development, customer service and advertising operations organization in 10 regional US locations ✔ Developed go-to-market strategies, packaging and pricing models in 8-key industry verticals, including; health, legal, automotive, real estate, employment, news, finance, and entertainment ✔ Voted Local Online Sales Organization of the Year ~ Kelsey Group, 1999 – 2003✔ Member of AOL’s Harvard Leadership and Executive Fast Track Leadership Team from 1999 – 2003

Dallas, Texas

Source Media forever revolutionized interactive electronic advertising, specializing in providing technology, content delivery and advertising sales services to major online publishers, newspaper publishers, radio stations, cable television operators, television stations, and RBOC's, across the country, and later became listed on the NASDAQ.✔ Joined as a principle leader in this start-up and built-out the sales and business development organization overseeing the scaling, roll-out of a nationwide network of 60+ cities✔ Created and implemented all market expansion and revenue plans growing the advertising sales organization from 0 to more than 100 sales reps✔ Grew revenues from $0 to over $50,000,000 annually over a 10-year period✔ Closed and negotiated strategic technology, content and barter partnerships with 45 newspapers, 100+ local radio stations and television stations✔ Assisted in negotiating and closing strategic content and distribution partnerships, and company's sales agency agreements with AOL and MSN✔ Assisted in negotiating and closing strategic content and distribution partnerships, and company's sales agency agreements with 7 - RBOC's✔ Assisted in negotiating and closing strategic technology content and distribution partnerships, and company's sales agency agreements with Cable TV Operators.

Owner/Partner- Visuals Inc. & ISD, Sales Executive- Ashland Oil Company, NFL Player- New York Giants