• Developed marketing and communication strategies, successfully driving engagement and revenue growth through data-driven campaigns and market insights• Spearheaded social media content on Instagram and TikTok, achieving a 16%-20% surge in engagement• Monitored market trends, competitor activities, and key performance indicators (KPIs) to refine ongoing campaigns and adapt strategies in real time.• Partnered with advertising agencies, photographers, and creative teams to coordinate marketing campaigns and ensure brand consistency across all communication channels

• Led and implemented multi-channel marketing automation flows using SFMC and Litmus, generating $24 million in revenue from email journeys• Integrated and optimized workflows for cart abandonment, recovering over $2 million in lost revenue while increasing customer retention by 12%• Collaborated with cross-functional teams (developers, vendors, ad agencies, stakeholders) to ensure smooth integration of automation systems and adherence to brand standards• Analyzed marketing automation results and created data-driven reports, allowing for ongoing optimization of campaigns based on performance metrics

• Managed a 2.4 million subscriber database, achieving 18%-24% open rates through targeted segmentation• Led data-driven campaigns, optimizing strategies based on KPIs, boosting subscriber re-engagement by 10% and retaining 25,000+ subscribers • Monitored and adhered to GDPR regulations during the design and execution of email marketing campaigns• Identified opportunities for personalization, subject line optimization, and programmatic ad monetization

• Developed the brand identity for an organic product line, including vision, logo, and labeling• Designed and managed 25+ campaigns, reaching an average 26% open rate in Mailchimp• Led market research and data analysis, identifying trends to optimize marketing activities• Adjusted strategies based on market trends and customer data

• Served as the website content manager and analyzed product traffic for 3 different websites in order to determine sales trends for over 200 units (Wayfair.com, Overstock and Amazon.com) • Increased online traffic by 84% on Wayfair.com by romancing the buyer experience and creating storylines • Maintained 4 social media platforms to increase followers and product visibility (Facebook, Twitter, Pinterest and YouTube) • Increased Facebook followers by promoting the page and creating engaging posts • Coordinated a showroom and displayed new product at High Point Market that resulted in new partnerships • Staged product for photo and video shoots while maintaining the company’s image and promoting its vision • Produced print-ready and online marketing collateral for sales and promotions that increased brand awareness

• Managed social media accounts on Facebook, Twitter, Google+, and Yelp• Engaged with customers on Facebook, Twitter, and Google to build brand loyalty and answer inquiries• Created content featured in over 30 national queer-allied campaigns, boosting inclusivity and brand recognition• Used basic HTML skills and other web tools like wordpress to update digital newsletters weekly• Conceptualized and executed 10+ campaigns, including apparel selection for photo and video shoots

• Designed and managed marketing plan and budget for 2013-2015 to achieve projected sales and leases • Directed the web development team for the brand refresh of the webpage and logo • Developed brand awareness through web, print, direct mail and social media campaigns reaching over 3,000 targets • Managed the largest commercial real-estate office space database in Puerto Rico with over 3.5M sf of availability • Scheduled trimester data collection to be accounted in global market statistics (USA, Latin America & Asia) • Monitored competitor marketing, sales and other trends to develop solid marketing plans • Represented the company at local and international alliance meetings and annual marketing trade events

• Created procedures manual for new employees • Assured that all team members have the required training to effectively execute tasks • Organized meetings with management to oversee project status and allocate additional resources when needed to complete assignments• Reduced defective entries by 22% via the implementation of procedure check-list prior to final cloud upload

• Created marketing materials such as flyers, postcards, brochures, and book cover art utilizing Photoshop• Developed storyboards to help clients envision ideas and map out procedures and timelines• Consulted with the CMO and client to discuss goals based on available budget • Assisted web team with the distribution of assets for the launch of KIA’s first crossover vehicle landing page• Determined look & feel (color palette, font and layouts) for multiple small/mid scale businesses online presence