My responsibilities include:Grow membership; administer news, discounts, perks and benefitsIdentify, analyze and implement new strategies Provide direction in a cross-functional environmentCreate and manage relationships with media, influencers and vendorsIdentify, pilot and implement trend adoption and integration within organizationLeverage technology to better track and communicate both impact and ROICreate and develop new processes and proceduresGrow new business funnelsCultivate complex ideas and disseminate information in relatable communication

My responsibilities include:CRM management using Hubspot to create marketing and sales funnelsGrow new customer leads and customer retention Build company strategy

Astutely de-escalated customer/public reviews, often flipping negative sentiment for Michigan’s largest automotive dealer group of 50+ dealerships and 30+ brands. Bolstered charity giving awareness within the community through social media engagement by 90% with conception of the Suburban Sleigh. Lead initiative to decrease texting while driving with “Focus on the Road” campaign in area schools. Contest took place over 30 days and had students create a 60-second video to bring awareness to the problem. Taught monthly marketing and social media best practices to new hires. Top 4 Highlights1.) 42% increase in submissions for Focus on the Road video contest2.) 50% participant increase in one school district3.) 30,000+ views on first Suburban Drives Michigan video during the “Day 1” launch (60,000+ in 48 hours)4.) 2,000 views for Bentley Continental GT Facebook Live unveiling

Advise for multiple accounts.

Strategized a MarComm Flywheel to help tell the story of Detroit, America’s Great Comeback City. Developed and implemented multiple B2B/B2C influencer campaigns and/or sweepstakes, hyper-targeting niche audiences with social advertising to gain traction per campaign.As blog and newsletter editor, deadlines and content creation were key performance indicators (KPI) to measure success. I held monthly brainstorming meetings to plan for future months and develop an editorial calendar. Direct reports wrote blog posts and feature articles from that calendar. Worked with Sales, Membership, Sports and Office of the President to accomplish cross-functional tasks. Top 4 Highlights1.) 75% increase in #DepictTheD hashtag use (a total of 48,000 hashtags on Instagram) 2.) Achieved 46% of yearly newsletter goal in 8 days (410% over goal) complimenting constant stream of media hits3.) Received 4,000,000 Twitter impressions from USA Today Best Sports City campaign4.) Grew and surpassed follower efficacy to 100,000+ collectively on Facebook, Twitter and Instagram

Publicized corporate and 8-specialty hospital brands, spanning multiple mediums, building awareness and a dedicated long-term audience by reaching national media, including ABC World News Tonight, Good Morning America, Today, CBS Early Show, all while monitoring sentiment on social media. Top 4 Highlights1.) Helped secure $25,000 in patient referrals (ROI) via multiple social media/web campaigns 2.) Pioneered 4 Live Twitter Surgeries, a movement that, at the time, only DMC and Mayo Clinic were conducting3.) Filmed and edited award-winning 6-video series for DMC Rehabilitation Institute of Michigan: Walk For Love (46,000+ views in less than 60 days)4.) Garnered 3,200+ views: New Heart of Detroit campaign (< 90 days)